Miramax
Miramax

8 Fake Brands Seen in Movies and TV Shows

Miramax
Miramax

From Red Apple Cigarettes to Heisler Beer, Hollywood is full of fictitious "brands" that you've seen pop up in show after show, and movie after movie. Maybe you've never even noticed that they're used across the board, as filmmakers can be pretty sneaky about their placement. Sometimes it's because they truly need a generic brand, while in other cases it's just become a sort of inside joke. How many of these do you recognize?

1. RED APPLE CIGARETTES

There are plenty of directors and writers who create brands and use them across all of their movies and shows, but Red Apple Cigarettes and Big Kahuna Burger (another Quentin Tarantino staple) are some of the most famous.

  • First seen in Pulp Fiction (1994), Red Apple can also be spotted in the Tokyo airport when Uma Thurman walks by an giant advertisement for the brand in Kill Bill.
  • Ted (Tim Roth), the put-upon bellhop, also smokes them in Four Rooms (1995).
  • A pack is tossed in the Gecko brothers' car in From Dusk till Dawn (1996), which Tarantino wrote and Robert Rodriguez directed.
  • The brand makes another appearance in the Rodriguez-directed Planet Terror part of Grindhouse (2007), when the BBQ owner passes a pack to Wray (Freddy Rodríguez).

2. MORLEY CIGARETTES

The Smoking Man from 'The X-Files'
Carin Baer/FOX

Unlike Tarantino's Red Apple cigs, which appear exclusively in his own movies, Morley Cigarettes are prop smokes used across the board. Here are a few places you'll find them:

  • Beverly Hills, 90210: Remember when Brenda comes home from Paris with a newfound smoking habit? The cigarettes her parents catch her with are Morleys.
  • Spike on Buffy the Vampire Slayer was loyal to the Morley brand.
  • On Heroes, Claire Bennet's real mom tries to light a Morley in Sandra Bennet's house—until Sandra puts the kibosh on it.
  • The American soldiers in Platoon smoke Morleys.
  • Christina Ricci's character in Prozac Nation is a Morley smoker.
  • The infamous Smoking Man from The X-Files smokes—you guessed it—Morleys.

3. HEISLER BEER

Heisler Beer is the barley-and-hops version of Morleys. Some notable appearances:

  • In lots of My Name is Earl episodes.
  • When Silas from Weeds celebrates his 18th birthday, the beverage of choice is Heisler.
  • Beerfest by the Broken Lizard guys features both cans and bottles of the fictitious beer.

4. OCEANIC AIRLINES

The cast of 'Lost'
ABC

Anyone who has ever watched an episode of Lost is surely familiar with the fictional Oceanic Airlines. But the survivors of Oceanic Flight 815 aren't the only passengers to fly the friendly skies with the brand, which has been around since long before Jack and co. crashed on the Island. It's usually specifically used to depict ill-fated airlines, so the next time you spot the name at the beginning of a movie, you'll know something that the person sitting next to you doesn't.

  • Part of the 1996 movie Executive Decision takes place on Oceanic Airlines Flight 343.
  • In "The Bridget at Kang So Ri," an episode of JAG that aired in 2000, terrorists hijack an Oceanic Air flight.
  • Oceanic is referenced in other ABC and/or J.J. Abrams project; the name has made appearances in Chuck, Fringe, and Pushing Daisies.

5. GANNON CAR RENTALS

Speaking of Lost: Gannon Car ads were featured in back-to-back episodes of Heroes and Lost, which led to a lot of speculation among fans that the two shows were somehow connected. This would have been pretty unprecedented, since the shows were on two different networks. Reps for both shows denied that the shows tied together.

  • Gannon pamphlets can be found in at least four episodes of Heroes.
  • Lost fans spotted Gannon advertisements on the back of the Oceanic Airlines boarding pass folders—there are also pamphlets, too, and a Gannon advertisement at a soccer game in an episode with Desmond.

6. FINDER-SPYDER

Finder-Spyder is the official choice when writers need a generic search engine. Sometimes the logo looks suspiciously like Google's, and sometimes it looks nothing like it. Here's where you'll spot it:

  • In at least six episodes of Prison Break, including the pilot.
  • On Dexter.
  • In Two Without a Trace episodes: "Baggage," where they look up a website that was left in a journal, and "Cloudy with a Chance of Gettysburg," where they look up info about Civil War reenactments.
  • On Criminal Minds, when Megan Kane "Finder-Spyders" Special Agent Aaron Hotchner in the episode "Pleasure is my Business."

7. MOOBY'S

Jeff Anderson in 'Clerks II' (2006)
The Weinstein Company

Mooby's, a franchise that features a tongue-in-cheek golden cow mascot, is all over Kevin Smith's View Askewniverse. Fans already know this, no doubt, but for the casual viewer, here's a reference guide:

  • In Dogma, you'll see the chain all over the place: Bartleby and Loki visit the Mooby headquarters, they eat at a Mooby restaurant, Silent Bob wears a Mooby hat throughout the movie, and Rufus can be seen wearing Mooby pajamas.
  • In Jay and Silent Bob Strike Back, Silent Bob is still wearing his Mooby hat. A Mooby character gets shot during the backlot chase scene.
  • Clerks II features the clerks relocating to a Mooby location after their Quick Stop burns down.

8. ACME

Acme is obviously associated with Looney Toons, but other shows and movies have picked up on the gag as well. The name originated because when the Yellow Pages were first introduced, tons of businesses started naming themselves "Acme" or "Ace" to get at the top of the listings. The Looney Toons's Acme and other Acme references poke fun at this (and some are referencing the Looney Toons Acme directly).

  • Calvin and Hobbes often referenced Acme on the box when Calvin was making transmogrifiers and other imaginative machines.
  • The Far Side used the company name in various comics, too.
  • Bullwinkle once pretended to sell Acme vacuums on The Rocky and Bullwinkle Show.
  • The Simpsons makes reference on a somewhat regular basis, including during Itchy and Scratchy episodes.
  • The candy factory Lucy and Ethel work at in that famous episode is the Acme Candy Factory.
  • The detective agency in the Carmen Sandiego series is the ACME Detective Agency.
  • The Last Action Hero references Acme products.
  • Wally's Filling Station in The Andy Griffith Show sells Acme fuel.
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Kevork Djansezian/Getty Images for PCA
12 Surprising Facts About Robin Williams
Kevork Djansezian/Getty Images for PCA
Kevork Djansezian/Getty Images for PCA

Robin Williams had a larger-than-life personality. On screen and on stage, he embodied what he referred to as “hyper-comedy.” Offscreen, he was involved in humanitarian causes and raised three children—Zak, Zelda, and Cody. On July 16, HBO debuts the documentary Robin Williams: Come Inside My Mind, directed by Marina Zenovich. The film chronicles his rise on the L.A. and San Francisco stand-up comedy scenes during the 1970s, to his more dramatic roles in the 1980s and '90s in award-winning films like Dead Poets Society; Good Morning, Vietnam; Awakenings; The Fisher King; and Good Will Hunting. The film also focuses on August 11, 2014, the date of his untimely death. Here are 12 surprising facts about the beloved entertainer.

1. ROBIN WILLIAMS GOT HIS START AT A COMEDY WORKSHOP INSIDE A CHURCH.

A still from 'Robin Williams: Come Inside My Mind' (2018)
HBO

After leaving Juilliard, Robin Williams found himself back in his hometown of San Francisco, but he couldn’t find work as an actor. Then he saw something for a comedy workshop in a church and decided to give it a shot. “So I went to this workshop in the basement of a Lutheran church, and it was stand-up comedy, so you don’t get to improvise with others, but I started off doing, ostensibly, it was just like improvising but solo," he told NPR. "And then I started to realize, ‘Oh.’ [I started] building an act from there."

2. HE FORMED A FRIENDSHIP WITH KOKO THE GORILLA.

In 2001, Williams visited Koko the gorilla, who passed away in June, at The Gorilla Foundation in Northern California. Her caregivers had shown her one of his movies, and she seemed to recognize him. Koko repeatedly signed for Williams to tickle her. “We shared something extraordinary: laughter,” Williams said of the encounter. On the day Williams died, The Foundation shared the news with Koko and reported that she fell into sadness.

3. FOR A TIME, HE WAS A MIME IN CENTRAL PARK.

In 1974, photographer Daniel Sorine captured photos of two mimes in New York's Central Park. As it turned out, one of the mimes was Williams, who was attending Juilliard at the time. “What attracted me to Robin Williams and his fellow mime, Todd Oppenheimer, was an unusual amount of intensity, personality, and physical fluidity,” Sorine said. In 1991, Williams revisited the craft by playing Mime Jerry in Bobcat Goldthwait’s film Shakes the Clown. In the movie, Williams hilariously leads a how-to class in mime.

4. HE TRIED TO GET LYDIA FROM MRS. DOUBTFIRE BACK IN SCHOOL.

As a teen, Lisa Jakub played Robin Williams’s daughter Lydia Hillard in Mrs. Doubtfire. “When I was 14 years old, I went on location to film Mrs. Doubtfire for five months, and my high school was not happy,” Jakub wrote on her blog. “My job meant an increased workload for teachers, and they were not equipped to handle a ‘non-traditional’ student. So, during filming, they kicked me out.”

Sensing Jakub’s distress over the situation, Williams typed a letter and sent it to her school. “A student of her caliber and talent should be encouraged to go out in the world and learn through her work,” he wrote. “She should also be encouraged to return to the classroom when she’s done to share those experiences and motivate her classmates to soar to their own higher achievements … she is an asset to any classroom.”

Apparently, the school framed the letter but didn’t allow Jakub to return. “But here’s what matters from that story—Robin stood up for me,” Jakub wrote. “I was only 14, but I had already seen that I was in an industry that was full of back-stabbing. And it was entirely clear that Robin had my back.”

5. HE WASN’T PRODUCERS' FIRST CHOICE TO PLAY MORK ON MORK & MINDY.

Anson Williams, Marion Ross, and Don Most told The Hallmark Channel that a different actor was originally hired to play Mork for the February 1978 Happy Days episode “My Favorite Orkan,” which introduced the alien character to the world. “Mork & Mindy was like the worst script in the history of Happy Days. It was unreadable, it was so bad,” Anson Williams said. “So they hire some guy for Mork—bad actor, bad part.” The actor quit, and producer Garry Marshall came to the set and asked: “Does anyone know a funny Martian?” They hired Williams to play Mork, and from September 1978 to May 1982, Williams co-headlined the spinoff Mork & Mindy for four seasons.

6. HE “RISKED” A ROLE IN AN OFF-BROADWAY PLAY.

Actor Robin Williams poses for a portrait during the 35th Annual People's Choice Awards held at the Shrine Auditorium on January 7, 2009 in Los Angeles, California
Michael Caulfield, Getty Images for PCA

In 1988, Williams made his professional stage debut as Estragon in the Mike Nichols-directed Waiting for Godot, which also starred Steve Martin and F. Murray Abraham. The play was held off-Broadway at Mitzi E. Newhouse Theater at Lincoln Center. The New York Times asked Williams if he felt the show was a career risk, and he responded with: “Risk! Of never working on the stage again! Oh, no! You’re ruined! It’s like you're ruined socially in Tustin,” a town in Orange County, California. “If there’s risk, you can’t think about it,” he said, “or you’ll never be able to do the play.”

Williams had to restrain himself and not improvise during his performance. “You can do physical things,” he said, “but you don’t ad lib [Samuel] Beckett, just like you don’t riff Beethoven.” In 1996, Nichols and Williams once again worked together, this time in the movie The Birdcage.

7. HE USHERED IN THE ERA OF CELEBRITY VOICE ACTING.

The 1992 success of Aladdin, in which Williams voiced Genie, led to more celebrities voicing animated characters. According to a 2011 article in The Atlantic, “Less than 20 years ago, voice acting was almost exclusively the realm of voice actors—people specifically trained to provide voices for animated characters. As it turns out, the rise of the celebrity voice actor can be traced to a single film: Disney’s 1992 breakout animated hit Aladdin.” Since then, big names have attached themselves to animated films, from The Lion King to Toy Story to Shrek. Williams continued to do voice acting in animated films, including Aladdin and the King of Thieves, Happy Feet, and Happy Feet 2.

8. HE FORGOT TO THANK HIS MOTHER DURING HIS 1998 OSCAR SPEECH.

In March 1998, Williams won a Best Supporting Actor Oscar for his performance as Sean Maguire in Good Will Hunting. In 2011, Williams appeared on The Graham Norton Show, and Norton asked him what it was like to win the award. “For a week it was like, ‘Hey congratulations! Good Will Hunting, way to go,'” Williams said. “Two weeks later: ‘Hey, Mork.’”

Then Williams mentioned how his speech accidentally left out one of the most important people in his life. “I forgot to thank my mother and she was in the audience,” he said. “Even the therapist went, ‘Get out!’ That was rough for the next few years. [Mom voice] ‘You came through here [points to his pants]! How’s the award?’”

9. HE COMFORTED STEVEN SPIELBERG DURING THE FILMING OF SCHINDLER’S LIST.

At this year’s 25th anniversary screening of Schindler’s List, held at the Tribeca Film Festival, director Steven Spielberg shared that Williams—who played Peter Pan in Spielberg’s Hook—would call him and make him laugh. “Robin knew what I was going through, and once a week, Robin would call me on schedule and he would do 15 minutes of stand-up on the phone,” Spielberg said. “I would laugh hysterically, because I had to release so much.”

10. HE HELPED ETHAN HAWKE GET HIS AGENT.

During a June 2018 appearance on The Graham Norton Show, Ethan Hawke recalled how, while working on Dead Poets Society, Williams was hard on him. “I really wanted to be a serious actor,” Hawke said. “I really wanted to be in character, and I really didn’t want to laugh. The more I didn’t laugh, the more insane [Williams] got. He would make fun of me. ‘Oh this one doesn't want to laugh.’ And the more smoke would come out of my ears. He didn’t understand I was trying to do a good job.” Hawke had assumed Williams hated him during filming.

After filming ended, Hawke went back to school, but he received a surprising phone call. It was from Williams’s agent, who—at Williams's suggestion—wanted to sign Hawke. Hawke said he still has the same agent today.

11. HE WAS ALMOST CAST IN MIDNIGHT RUN.

In February 1988, Williams told Rolling Stone how he sometimes still had to audition for roles. “I read for a movie with [Robert] De Niro, [Midnight Run], to be directed by Marty Brest,” Williams said. “I met with them three or four times, and it got real close, it was almost there, and then they went with somebody else. The character was supposed to be an accountant for the Mafia. Charles Grodin got the part. I was craving it. I thought, ‘I can be as funny,’ but they wanted someone obviously more in type. And in the end, he was better for it. But it was rough for me. I had to remind myself, ‘Okay, come on, you’ve got other things.’”

In July 1988, Universal released Midnight Run. Just two years later, Williams finally worked with De Niro, on Awakenings.

12. BILLY CRYSTAL AND WILLIAMS USED TO TALK ON THE PHONE FOR HOURS.

Actors Robin Williams (L) and Billy Crystal pose at the afterparty for the premiere of Columbia Picture's 'RV' on April 23, 2006 in Los Angeles, California
Kevin Winter, Getty Images

Starting in 1986, Williams, Billy Crystal, and Whoopi Goldberg co-hosted HBO’s Comic Relief to raise money for the homeless. Soon after Williams’s death, Crystal went on The View and spoke with Goldberg about his friendship with Williams. “We were like two jazz musicians,” Crystal said. “Late at night I get these calls and we’d go for hours. And we never spoke as ourselves. When it was announced I was coming to Broadway, I had 50 phone messages, in one day, from somebody named Gary, who wanted to be my backstage dresser.”

“Gary” turned out to be Williams.

Robin Williams: Come Inside My Mind premieres on Monday, July 16 at 8 p.m. ET on HBO.

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Walt Disney Pictures
10 Facts About Hocus Pocus
Walt Disney Pictures
Walt Disney Pictures

In a 2014 Reddit AMA, Bette Midler said she'd be interested in doing a Hocus Pocus sequel. "You have to go to send in your cards to the Walt Disney company," she said. "The ball's in their court." While you get those cards ready, here are some facts about the original, which arrived in theaters 25 years ago today.

1. THE STORY ORIGINATED AS A BEDTIME STORY.

The story for Hocus Pocus came about after writer David Kirschner invented a bedtime story for his kids. He later wrote the story up and submitted it to Muppet Magazine (why does this not still exist?), where it gained recognition.

2. THE WRITERS USED PROPS TO PITCH IT TO STUDIO EXECUTIVES.

Bette Midler in 'Hocus Pocus' (1993)
Walt Disney Pictures

To pitch the story to Disney, the writers had execs enter a dark room with broomsticks and a vacuum cleaner hanging from the ceiling. They also scattered 15 pounds of candy corn throughout the room in an effort to invoke Halloween nostalgia. It obviously worked!

3. IT WAS NOT AN IMMEDIATE HIT.

Though it’s a cult classic now, Hocus Pocus didn’t do that well when it first came out in 1993, perhaps because it was released in July instead of September or October. Though it didn’t have a terrible opening—$8,125,471, putting it in fourth place at the box office that weekend—it fell to $2,017,688 a few weeks later, and bad reviews from the critics didn’t help matters.

Entertainment Weekly was particularly put off by the movie, calling it a “piece of corny slapstick trash” and saying that “It’s acceptable scary-silly kid fodder that adults will find only mildly insulting. Unless they’re Bette Midler fans. In which case it’s depressing as hell.”

4. BETTE MIDLER LOVES IT.

Bette Midler, by the way, has said that Hocus Pocus is her favorite film out of all of the films she’s ever done. (At least as of 2008.) Thora Birch agreed, recently saying, “The most fun I ever had on a film was Hocus Pocus.”

5. KATHY NAJIMY LOVES IT, TOO.

Midler isn't the only star of the film who isn't immune to its allure: Kathy Najimy has said she watches the movie with her family every year on August 15.

6. IT COULD HAVE STARRED LEONARDO DICAPRIO.

The role of Max was originally offered to Leonardo DiCaprio. He turned it down to do What’s Eating Gilbert Grape.

7. SARAH JESSICA PARKER IS RELATED TO A WOMAN FAMOUSLY ACCUSED OF BEING A WITCH.

Had Sarah Jessica Parker known then what she knows now, she might have approached the role of Sarah Sanderson a little differently. When the actress went on the show Who Do You Think You Are to trace her family history, Parker discovered that one of her ancestors was Esther Elwell, one of the women accused of being a witch during the Salem Witch Trials. After a young girl said she saw Esther’s “spectre” strangling neighbor Mary Fitch, Elwell was arrested, but escaped going to trial.

8. THORA BIRCH REVISITED THE NEIGHBORHOOD IN AMERICAN BEAUTY.

While the kids are prematurely celebrating victory against the Sanderson sisters after locking them in the kiln, they’re shown talking in front of a house as they walk to a park. The house was later used as the house Thora Birch’s character lived in for American Beauty.

9. THE KIDS WEREN'T HUGE FANS OF THE CATS.

The kids all hated working with the cats. Many different cats were used to represent Binx, and each one served a different purpose—one was good at cuddling with the kids, one would jump on command, etc. Every time a new cat was used, the children would have to coerce the kitty to trust them by using treats and a clicker. They got sick of it.

10. MUCH OF THE ORIGINAL CAST REUNITED FOR A 20TH REUNION.

Most of the cast participated in a 20th anniversary event for D23 (the Disney fan club) members. Sarah Jessica Parker and Bette Midler were not in attendance, but pretty much everyone else was, including Kathy Najimy (Mary Sanderson), Vinessa Shaw (Allison), Omri Katz (Max), Thora Birch (Dani), and Doug Jones (Billy Butcherson). You can watch some of that reunion above.

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