A Brief History of Black Friday

Jack Taylor, Getty Images
Jack Taylor, Getty Images

The unofficial start of the holiday shopping season is often referred to as the busiest shopping day of the year. But where did this tradition start and just how big is it? Here are the answers to a few frequently asked questions about Black Friday. Hopefully they'll give you some good talking points tomorrow, when you line up outside Best Buy at 4 a.m.

How did Black Friday become such a big shopping day?

It's hard to say when the day after Thanksgiving turned into a retail free-for-all, but it probably dates back to the late 19th century. At that time, store-sponsored Thanksgiving parades were common, and once Santa Claus showed up at the end of the parade, the holiday shopping season had officially commenced.

In those days, most retailers adhered to an unwritten rule that holiday shopping season didn't start until after Thanksgiving, so no stores would advertise holiday sales or aggressively court customers until the Friday immediately following the holiday. Thus, when the floodgates opened that Friday, it became a huge deal.

So retailers were always hoping for an early Thanksgiving?

You bet. They weren't just hoping, though; they were being proactive about it. In 1939, the Retail Dry Goods Association warned Franklin Roosevelt that if the holiday season wouldn't begin until after Americans celebrated Thanksgiving on the traditional final Thursday in November, retail sales would go in the tank. Ever the iconoclast, Roosevelt saw an easy solution to this problem: he moved Thanksgiving up by a week. Instead of celebrating the holiday on its traditional day—November 30th that year—Roosevelt declared the next-to-last Thursday in November to be the new Thanksgiving, instantly tacking an extra week onto the shopping season.

Brilliant! How did that work out?

Not so well. Roosevelt didn't make the announcement until late October, and by then most Americans had already made their holiday travel plans. Many rebelled and continued to celebrate Thanksgiving on its "real" date while derisively referring to the impostor holiday as "Franksgiving." State governments didn't know which Thanksgiving to observe, so some of them took both days off. In short, it was a bit of a mess.

By 1941, though, the furor had died down, and Congress passed a law that made Thanksgiving the fourth Thursday in November, regardless of how it affected the shopping day that would become known as Black Friday.

Why is it called Black Friday?

If you ask most people why the day after Thanksgiving is called Black Friday, they'll explain that the name stems from retailers using the day's huge receipts as their opportunity to "get in the black" and become profitable for the year. The first recorded uses of the term "Black Friday" are a bit less rosy, though.

According to researchers, the name "Black Friday" dates back to Philadelphia in the mid-1960s. The Friday in question is nestled snugly between Thanksgiving and the traditional Army-Navy football game that's played in Philadelphia on the following Saturday, so the City of Brotherly Love was always bustling with activity on that day. All of the people were great for retailers, but they were a huge pain for police officers, cab drivers, and anyone who had to negotiate the city's streets. They started referring to the annual day of commercial bedlam as "Black Friday" to reflect how irritating it was.

So where did the whole "get in the black" story originate?

Apparently store owners didn't love having their biggest shopping day saddled with such a negative moniker, so in the early 1980s someone began floating the accounting angle to put a more positive spin on the big day.

Do retailers really need Black Friday to turn an annual profit?

Major retailers don't; they're generally profitable—or at least striving for profitability—throughout the entire year. (A company that turned losses for three quarters out of every fiscal year wouldn't be a big hit with investors.) Some smaller outlets may parlay big holiday season sales into annual profits, though.

Is Black Friday really the biggest shopping day of the year?

It's certainly the day of the year in which you're most likely to be punched while reaching for a Tickle Me Elmo doll, but it might not be the busiest day in terms of gross receipts. According to Snopes.com, Black Friday is generally one of the top days of the year for stores, but it's the days immediately before Christmas—when procrastinators finally get shopping—that stores make the serious loot. Black Friday may, however, be the busiest day of the year in terms of customer traffic.

Snopes's data shows the 10-year span from 1993 to 2002, and in that interval Black Friday was never higher than fourth on the list of the year's busiest shopping days by sales volume. In 2003 and 2005 Black Friday did climb to the top of the pile for sales revenue days, but it still gets stiff competition from the week leading up to Christmas, particularly the Saturday right before the big day.

Do people really get injured on Black Friday?

Sadly, yes. One of the most tragic Black Friday incidents happened in 2008, when 34-year-old seasonal employee Jdimytai Damour was killed after a crowd of hundreds of people from the approximately 2000 people waiting outside knocked him own and stampeded over his back after the doors opened at 5 a.m. at the Wal-Mart on Long Island, New York.

In 2010 in Buffalo, New York, several shoppers were trampled trying to get into a Target. One of the victims, Keith Krantz—who was pinned against a metal door support and then shoved to the ground—told a CNN affiliate he thought he would be killed. “At that moment, I was thinking I don't want to die here on the ground,” Krantz said.

In Murray, Utah, 15,000 shoppers swamped a mall with such force, the local police had to respond to break up skirmishes and fistfights, and keep shoppers from ransacking stores.

In 2008, a fight broke out between a young girl and a man at another Wal-Mart store in Columbus, Ohio, over a 40-inch Samsung flat-screen television. It was $798, marked down from $1000. The New York Times reported that the not-so-aptly-named Nikki Nicely, 19, leaped onto a fellow shopper’s back and began pounding his shoulders violently when he attempted to purchase the television. “That’s my TV!” shouted Ms. Nicely, who then took an elbow to the face. “That’s my TV!” The fight was broken up by a police officer and security guard. “That’s right,” Nicely cried as her adversary walked away. “This here is my TV!”

How can this kind of thing be avoided?

In an effort to keep a few would-be clients from personal injury law firms, the Occupational Safety and Health Administration (OSHA) created a special checklist for retailers expecting large crowds.

So what’s OSHA’s advice? Consider using bullhorns. Hire a team of police officers. Be prepared for “crowd crushing” and “violent acts.” Set up barricades. And, above all else, if charging shoppers come running, stay out of the way.

Haley Sweetland Edwards contributed to this story, portions of which originally appeared in 2009.

5 Fast Facts About the Spring Equinox

iStock.com/AHPhotoswpg
iStock.com/AHPhotoswpg

The northern hemisphere has officially survived a long winter of Arctic temperatures, bomb cyclones, and ice tsunamis. Spring starts March 20, which means warmer weather and longer days are around the corner. To celebrate the spring equinox, hear are some facts about the event.

1. The spring equinox arrives at 5:58 p.m.

The first day of spring is today, but the spring equinox will only be here for a brief time. At 5:58 p.m. Eastern Time, the Sun will be perfectly in line with the equator, which results in both the northern and southern hemispheres receiving equal amounts of sunlight throughout the day. After the vernal equinox has passed, days will start to become shorter for the Southern Hemisphere and longer up north.

2. The Equinox isn't the only time you can balance an egg.

You may have heard the myth that you can balance on egg on its end during the vernal equinox, and you may have even tried the experiment in school. The idea is that the extra gravitational pull from the Sun when it's over the equator helps the egg stand up straight. While it is possible to balance an egg, the trick has nothing to do with the equinox: You can make an egg stand on its end by setting it on a rough surface any day of the year.

3. Not every place gets equal night and day.

The equal night and day split between the northern and southern hemispheres isn't distributed evenly across all parts of the world. Though every region gets approximately 12 hours of sunlight the day of the vernal equinox, some places get a little more (the day is 12 hours and 15 minute in Fairbanks, Alaska), and some get less (it's 12 hours and 6 minutes in Miami).

4. The name means Equal Night.

The word equinox literally translates to equal ("equi") and night ("nox") in Latin. The term vernal means "new and fresh," and comes from the Latin word vernus for "of spring."

5. The 2019 spring equinox coincides with a supermoon.

On March 20, the day the Sun lines up with equator, the Moon will reach the closest point to Earth in its orbit. The Moon will also be full, making it the third supermoon of 2019. A full moon last coincided with the first day of spring on March 20, 1981, and it the two events won't occur within 24 hours of each other again until 2030.

A Full Pink Moon Is Coming in April

Ana Luisa Santo, Flickr // CC BY-ND 2.0
Ana Luisa Santo, Flickr // CC BY-ND 2.0

Mark your calendars for Friday, April 19 and get ready to snap some blurry pictures of the sky on your way to work. A full pink moon will appear early that morning, according to a calendar published by The Old Farmer's Almanac.

Considering that the full moon cycle is completed every 29.5 days, the April full moon will be the fourth full moon of 2019. Despite its name, the surface of the moon doesn't actually appear rosy. The name refers to the wild ground phlox, a type of pink wildflower, that tends to sprout in the U.S. and Canada around this time of year. It's also sometimes called an egg moon, fish moon, or sprouting grass moon.

What does the Full Pink Moon mean?

The April full moon might be a bit of a misnomer, but it still plays a pretty important role in the Christian tradition. The date on which the full pink moon appears has historically been used to determine when Easter will be observed. The holiday always falls on the Sunday following the first full moon that appears after the spring equinox. However, if the full moon falls on a Sunday, Easter will be held the following Sunday.

This rule dates back to 325 C.E., when a group of Christian churches called the First Council of Nicaea decided that the light of the full moon would help guide religious pilgrims as they traveled ahead of the holiday. Since the full moon will be visible on April 19 this year, Easter will be held on April 21.

When to see the full pink moon

The best time to view this April full moon is around 4:12 a.m. on the West Coast and 7:12 a.m. on the East Coast. The exact time will vary depending on your location. For a more specific estimate, head to the Almanac's website and type in your city and state or ZIP code.

If you happen to miss this spectacle because you're enjoying a full night’s sleep, don't fret too much. A full flower moon will be arriving in May.

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