Franz Anton Mesmer, the Man Who Invented Hypnotism

A tall, striking doctor with an unusually piercing gaze sits opposite his patient, firmly pressing her knees between his own. He stares fixedly into the patient’s eyes, stroking her limbs, and then passing his hands in front of her body in a series of cryptic motions. Is this man a hypnotist or a movie villain? A healer or a charlatan? In the case of Franz Anton Mesmer, the answer to all of the above could be yes.

Mesmer was an 18th century doctor who developed the theory of animal magnetism (more about that later), as well as a related style of treatment that came to be known as mesmerism. His theories were debunked in his time and sound bizarre today, but some credit him with laying the foundation for the practice of modern hypnotism. He is also part of the select group of people in history to have an entire verb—mesmerize—named for him.

Mesmer was born in 1734 in Iznang, Germany to a forest warden and a locksmith’s daughter. After a childhood studying in a monastery and Jesuit schools, he enrolled at the University of Vienna, where he studied law and then medicine, graduating with honors. Influenced by Isaac Newton’s ideas about the role of heavenly bodies on ocean tides, in 1766 he published a doctoral thesis titled De planetarum influxu in corpus humanum (On the Influence of the Planets on the Human Body). But it was not until several years later, when he encountered Jesuit astronomer Maximilian Hell (yes, his real name) and his treatment of patients using magnets to produce artificial “tides” in the body that Mesmer began referring to animal magnetism. While that may sound like some sort of sexy super power, Mesmer’s meaning was a bit more literal.

His theory held that all living beings have a magnetic fluid (akin to electricity—it was not unusual to speak of energy as “fluid” in Mesmer’s time) running through their bodies, and that this fluid could be transferred between bodies and even to inanimate objects. Health was a result of the magnetic fluid being in balance, while illness was the result of blockages. Taking a page from Hell, Mesmer began working with patients by using magnets to move their fluid around and restore their health. But he eventually abandoned the magnets after deciding that an individual with particularly strong magnetism (such as himself, of course) could achieve the same effect by laying hands on or passing his hands over a patient’s body.

Mesmer married wealthy widow Maria Anna von Posch in 1768, cementing his place in elite society and entering a period of high times in Vienna. He entertained socialites—Mozart and Joseph Haydn among them—at his manse, where he also set up a medical practice. His treatment of patients using mesmeric techniques brought great success for a time, but his failed attempt to cure famous blind piano prodigy Maria Theresia von Paradis around 1777 eventually brought trouble. According to some accounts, Paradis was able to see when Mesmer was in the room, but went blind again when he left. When word got out that Mesmer had not cured her as he had claimed (there were also some reports of inappropriate touching), a scandal erupted, and Mesmer fled to Paris in 1778.

Franz Anton Mesmer mesmerizing a patient.
Wellcome Library London // CC BY 4.0

Paris initially proved fertile ground for him. The Vienna scandal didn’t seem to damage his credibility much, and there were plenty of rich, ailing, bored aristocrats in need of his services. Before long, Mesmer was inundated with as many as 200 clients a day, making it difficult to treat them individually. Fortunately, the resourceful doctor harnessed his supposed ability to transfer animal magnetism to inanimate objects and built a helpful contraption, which he called the baquet. The apparatus consisted of a large wooden tub filled with iron filings, glass bottles, and water, magnetized by Mesmer himself. Iron rods protruded from the top, which patients would press to the ailing parts of their bodies.

Descriptions of the scene in the baquet salon are pretty strange. The room was richly appointed and dimly lit, the air filled with incense and weird melodies from an instrument called a glass harmonica. The afflicted sat in a circle around the baquet, hands linked, receiving a healing dose of Mesmer vibes. Mesmer, meanwhile, prowled the room outfitted in an aristocratic wizard getup, complete with a lavender robe and a magnetized metal wand. Patients (most often women) were frequently seized by violent convulsions and fits of weeping or laughter, necessitating their removal to a separate crisis room. Mesmer disappeared for long periods of time to attend the women, which led to some raised eyebrows.

Franz Anton Mesmer and patients using a baquet.
Bibliothèque Nationale de France // Public Domain

Eventually rumors and doubts began circulating about Mesmer’s Paris operation as well. In 1784, King Louis XVI—worried because his wife, Marie Antoinette, was among Mesmer’s clientele—ordered a commission to examine his methods. The group (which included chemist Antoine Lavoisier and visiting American diplomat Benjamin Franklin) was actually less concerned with whether Mesmer’s methods worked than with whether he had discovered a new type of physical fluid. After an inquiry into the practices of Mesmer protégé Charles d’Eslon, it was determined that no such fluid existed. Soon afterward, Mesmer left the city. He wandered around Europe, then lived for years as a relative exile in Switzerland before dying in Austria in 1815.

While Mesmer was disparaged in his day, some of his patients did claim to have been cured by him. Moreover, he stumbled on something still relevant in modern psychological practice. For it wasn’t the righting of a fluid imbalance or Mesmer’s superior magnetism that relieved people of their suffering; it was his ability to induce a suggestive mental state through which ailments, often of a psychological nature, could be alleviated. This technique—stripped of the mysticism and pageantry—remains the basis of hypnosis, which, while still controversial, has become recognized as a valid therapeutic technique—no baquets necessary.

Primary image via Hulton Archive/Getty Images

Zora Neale Hurston, Genius of the Harlem Renaissance

Carl Van Vechten, Wikimedia // Public Domain
Carl Van Vechten, Wikimedia // Public Domain

Twentieth century African-American author Zora Neale Hurston is best known for her novel Their Eyes Were Watching God. But her perseverance and love of her culture made for a much richer life than many people know.

Near the turn of the century, Hurston was born the spirited daughter of former slaves. Her parents had gone on to become a schoolteacher and a Baptist preacher. Her father's sermons were likely what sparked the girl's fascination with storytelling, which she'd later use not only in her works, but also in the construction of her public persona.

Over the course of her life, Hurston offered contradictory dates of birth. And in her 1942 autobiography Dust Tracks on a Road, she inaccurately claimed Eatonville, Florida, as her birthplace, when in truth she was born in Notasulga, Alabama, probably on January 7, 1891. But Eatonville was her home from about age 3 to 13, and a major influence on her work. One of the first places in the United States to be incorporated as an all-black town, it was also home to a vibrant and proud African-American community that protected the young Hurston from the cruel racial prejudices found elsewhere in the United States. Years later, Hurston would cherish this place and the self-confidence it instilled in her works. She once described it as "A city of five lakes, three croquet courts, three hundred brown skins, three hundred good swimmers, plenty guavas, two schools and no jailhouse."

Despite a seemingly ideal hometown, Hurston knew hardship. At 13, she lost her mother, and was booted out of boarding school when her father and new step-mom failed to foot the tuition bill. Down but not out, Hurston found work as a maid, serving an actress in a traveling theatrical company that gave her a taste of the world beyond Florida. In Baltimore, she lopped a decade off her age (a subtraction she maintained the rest of her days) to qualify for free public schooling that would allow her to complete her long-delayed high school education. From there, she worked her way through college, studied anthropology and folklore, and had her earliest works published in her school's paper. By 1920, the 29-year-old earned an associate degree from Howard University in Washington D.C. Five years later, she made the fateful move to New York City, where she eventually graduated with a Bachelor of Arts in anthropology from Barnard College after studying with the pioneering anthropologist Franz Boas. There, she also became a seminal and controversial icon of the Harlem Renaissance.

It's said that Hurston—with her brazen wit, affable humor, and charm—waltzed into the Harlem scene, easily befriending actress Ethel Waters, and poets Langston Hughes and Countee Cullen. Professor and fellow folklorist Sterling Brown once remarked of her appeal, "When Zora was there, she was the party."

Electrified by the thriving literary movement that strove to define the contemporary African-American experience, Hurston penned the personal essay "How It Feels To Be Colored Me," where she boldly declared

"I am not tragically colored. There is no great sorrow dammed up in my soul, nor lurking behind my eyes. I do not mind at all. I do not belong to the sobbing school of Negrohood who hold that nature somehow has given them a lowdown dirty deal and whose feelings are all hurt about it. Even in the helter-skelter skirmish that is my life, I have seen that the world is to the strong regardless of a little pigmentation more or less. No, I do not weep at the world—I am too busy sharpening my oyster knife."

She and Hughes teamed up in 1930 to create a play for African-American actors that wouldn't use racial stereotypes. Regrettably, creative differences led to a falling out between the two that sunk The Mule Bone: A Comedy of Negro Life In Three Acts before the Eatonville-set fable managed to be produced. But Hurston rebounded with her musical The Great Day, which premiered on Broadway January 10, 1932. Next, came her first novel, Jonah’s Gourd Vine, in 1934. The following year saw the release of a meticulously curated collection of African American oral folklore. Mules and Men became the greatest success she'd see in her lifetime, and yet it earned Hurston only $943.75.  

Her next book, 1937’s Their Eyes Were Watching God, was written during her anthropological expedition to Haiti to study voodoo. Reflecting its divorced author's life, it followed a forty-something African American woman's journey through three marriages and self-acceptance. While the mainstream press praised Hurston's anthropological eye and her writing "with her head as with her heart," she faced a backlash from some of her Harlem Renaissance peers.

Zora Neale Hurston drumming, 1937
Zora Neale Hurston drumming, 1937.
Library of Congress, Public Domain // Wikimedia Commons

As the movement evolved, Harlem Renaissance writers had been debating how African-Americans should present their people and culture in their art. Should they devotedly fight against the negative stereotypes long established by Caucasian writers? Should their work be penned as progressive propaganda intended to expose the racism of modern America as a means to provoke change? Or should African-Americans create without the constraints of a political or creative ideology? Hurston sided with the last group, and saw her novel criticized for its embrace of the vernacular of the black South, its exploration of female sexuality, and its absence of an overt political agenda. Literary critic Ralph Ellison called Their Eyes Were Watching God a "blight of calculated burlesque," while essayist Richard Wright jeered, "Miss Hurston seems to have no desire whatsoever to move in the direction of serious fiction." But fiction wasn't all she wrote. 

In 1938, Hurston published the anthropological study Tell My Horse; her aforementioned autobiography, Dust Tracks on a Road, came six years later. But following the release of her final novel Seraph on the Suwanee, Hurston's career fell into decline. Through the 1950s, she occasionally managed to secure some work as a journalist, scraping by with stints as a substitute teacher and sometimes maid. Despite a prolific output that included four novels, two folklore collections, an autobiography, and a wealth of short stories, essays, articles and plays, Hurston died penniless and alone in a welfare home on January 28, 1960; her body—dressed in a pink dressing gown and fuzzy slippers—was buried in an unmarked grave in Fort Pierce.

It was an especially cruel fate because she'd once appealed to activist W.E.B. Du Bois to create "a cemetery for the illustrious Negro dead" to assure that they'd never be discarded. Her rejected proposal read in part: "Let no Negro celebrity, no matter what financial condition they might be in at death, lie in inconspicuous forgetfulness. We must assume the responsibility of their graves being known and honored." 

This confident and rebellious creator's contribution to the Harlem Renaissance seemed certain to have doomed her to the realm of the forgotten. But in 1975, Alice Walker, who would go on to write the heralded novel The Color Purple, penned a legacy-shifting essay for Ms. magazine called "In Search of Zora Neale Hurston." The essay encouraged a new generation of readers to rediscover Hurston’s work. Their Eyes Were Watching God found a new life, and began popping up on school reading curriculums and earning reprintings in other languages, as did her other books. Mule Bone was finally published and staged in 1991. Historians scoured archives and uncovered a never-published manuscript of folklore Hurston had collected. Titled Every Tongue Got To Confess, it was published posthumously in 2001.

Not only were Hurston's works at long last given their due—so was she. In honor of the author who'd inspired her and countless others, Walker traveled to Florida to put a proper tombstone on Hurston's grave. It reads: "Zora Neale Hurston, A Genius of the South. Novelist, folklorist, anthropologist."

This story originally ran in 2016.

Clarence Birdseye, the Father of the Frozen Foods Industry

Clarence Birdseye at his desk.
Clarence Birdseye at his desk.
Hulton Archive/Getty Images

Whether it's frozen waffles for breakfast or a bag of frozen peas to supplement dinner, you probably take the availability, affordability, and convenience of frozen food for granted. Yet things like tasty frozen pizzas were once a pipe dream, and we can thank entrepreneur Clarence Birdseye for making it possible to buy high-quality frozen foods year-round.

Call of the Wild

Born in Brooklyn in 1886, Birdseye was fascinated by the outdoors. As a child, he loved reading about adventurous hunters and trappers, and taught himself taxidermy. After graduating from high school in Montclair, New Jersey, he briefly worked as an inspector for the New York City Sanitation Department and as an office boy on Wall Street. He then started college at Amherst, where he studied biology, and where his fellow students teased him for his passionate curiosity about frogs, rats, and bugs.

After he was forced to drop out of Amherst due to limited finances, he bounced from job to job: Birdseye traveled to Arizona and New Mexico to study animal populations as an assistant naturalist for the Department of Agriculture’s U.S. Biological Survey; worked at an insurance company; recorded the amount of snow that New York City removed from the streets after snowstorms; and, in the summer of 1910, collected ticks to research Rocky Mountain spotted fever, a potentially fatal tick-borne disease.

Then, in 1912, Birdseye traveled to Labrador, where he became involved in the fur trade. It was an experience that would change his life—and the world.

He noticed that the fish frozen by the Inuit tasted better once thawed and had a more appealing texture than any frozen food he had eaten before. After observing their techniques and conducting his own experiments, he eventually realized that the cold temperatures in Labrador—often -30° F or colder—froze food instantly, preserving its taste, texture, appearance, and nutrients. With that, Birdseye had the insight necessary for turning tasty frozen food into a business. He would later say, "Quick freezing was conceived, born, and nourished on a strange combination of ingenuity, stick-to-itiveness, sweat, and good luck."

A Cool Idea

Frozen food was available to Americans in the early 20th century, but it was far from favored: Because items were frozen slowly just around 32° F and in large quantities, usually over the course of several days, the food was often mushy and tasted unappealing. (In fact, it was so bad that New York banned it from state prisons as inhumane.) Birdseye knew he could do better.

After years of experiments, Birdseye finally hit the bullseye: He developed two methods of flash-freezing food that would prevent large ice crystals from forming and degrading the food's quality. Each involved putting packages of food between metal—first belts chilled with calcium chloride, then hollow plates filled with an ammonia-based refrigerant—which kept taste and texture intact by allowing only tiny ice crystals to form. In 1924, he helped found the General Seafoods Company, which became Birds Eye Frosted Food Company, and by 1930, after a purchase by General Foods, he was peddling his frozen food in supermarkets, delighting customers with frozen meat, fish, oysters, raspberries, peas, and spinach.

In the 1940s, Birdseye was able to distribute his frozen food nationally by using refrigerated boxcars. Besides freezing, packaging, and marketing his frozen food, he also built a distribution infrastructure to transport it to retail stores across the country. World War II was a boon for business: Rations on canned foods—which were sent to soldiers overseas—meant that people purchased more frozen foods.

A Legacy of Invention

Besides establishing his frozen foods company, Birdseye was a prolific inventor who filed hundreds of patents for everything from an infrared heat lamps to a recoilless harpoon gun for whales. Birdseye also spent time in Peru to develop a method of quickly converting sugar cane waste into paper pulp. When he wasn’t working, he enjoyed bird watching and spending time with Eleanor, his wife of more than four decades. He died of heart failure in 1956 in New York City.

Today, nearly a century after Birdseye began selling frozen food, his company, Birds Eye, still sells frozen vegetables. And although food trends have been shifting from frozen to fresh, local foods, many people in the world don’t have year-round access to fresh produce. That means frozen food—and Birdseye’s contributions to it—won’t become obsolete anytime soon.

Additional source: Birdseye: The Adventures of a Curious Man

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