Why Are White People Called Caucasian?

FreeWorldMaps.net
FreeWorldMaps.net

In response to assumptions that the Boston bombing suspects were of Arab or Middle Eastern descent (and the use of a lot of rude terms for people from that part of the world), brilliant Twitter account @YesYoureRacist pointed out that the suspects were the textbook definition of white guys:

So these guys, from the Caucasus, are Caucasian. Me, with my mixed Slavic and Baltic heritage, I’m also Caucasian. So are my friends whose families come from Italy, Ireland, Germany, and pretty much anywhere else in Europe. How did all these different white ethnic groups get lumped into “Caucasian?”

It goes back to German anthropologist Friedrich Blumenbach. In his work in the late 1700s and early 1800s, Blumenbach divided Homo sapiens into five distinct races based on their physical characteristics. There was the Mongolian, or “yellow,” race, the red American race, the brown Malayan race, the black Ethiopian race, and the white Caucasian race.

While he looked at a lot of physical traits to carve out his categories, Blumenbach thought characteristics of the skull—the size and angle of the forehead, jawbone, teeth, eye sockets, etc.—were especially important. He thought that the skulls of Georgians were exemplary of the characteristics of his white race and named the group after the Caucasus Mountain Range that runs along Georgia’s northern border.

All this makes Blumenbach sound like a forerunner of phrenology, and “scientific” attempts to justify discrimination, but while he categorized the races, Blumenbach didn’t put them in a hierarchy and protested any attempts to misuse his groupings to divide people or paint one group as inferior to another. “Blumenbach wrote forcefully of the kindredness of the human races…he opposed the stress on racial hierarchies of worth by more conservative colleagues in his own university and elsewhere in Europe,” historian Nell Irvin Painter writes. “Throughout his work, and especially in the definitive 1795 edition of De generis humani varietate nativa (On the Natural Variety of Mankind), Blumenbach rejected racial hierarchy and emphasized the unity of mankind.”

Blumenbach’s Caucasians weren’t even strictly white or European, as the term is commonly used today. He described this “variety” as “Colour white, cheeks rosy; hair brown or chestnut-colored; head subglobular; face oval, straight, its parts moderately defined, forehead smooth, nose narrow, slightly hooked, mouth small…To this first variety belong the inhabitants of Europe (except the Lapps and the remaining descendants of the Finns) and those of Eastern Asia, as far as the river Obi, the Caspian Sea and the Ganges; and lastly, those of Northern Africa.”

The synonymity of Caucasian and white, and the use of racial lines as discriminatory tools, came later and from other men. Painter specifically calls out “Dutch anatomist, Petrus Camper, whose ‘facial angles’ proves so useful to scientific racists' so-called ‘Great Chain of Being’,” and his “racist elaborators (like Edward Tyson, Josiah Nott, G. R. Gliddon, and even Johann Caspar Lavater) [who] placed Negroes and Kalmucks as close to apes as to Europeans.”

Today “Caucasian” lacks any real scientific meaning (though its cousin “Caucasoid” is still used in some disciplines), but hangs on in common usage as a blanket term for white/European people.

The Ohio State University Is Trying to Trademark the ‘The’ in Its Name

As any good Ohioan knows, there’s a big difference between an Ohio state university and The Ohio State University. But with countless other public colleges across the state, including the similarly named Ohio University, it’s not hard for out-of-towners or prospective students to get confused. To further distinguish themselves from other institutions (and to capitalize on merchandise opportunities, no doubt), The Ohio State University is pursuing a trademark for the The in its name.

According to Smithsonian.com, trademark lawyer Josh Gerben first broke the news on Twitter, where he shared a short video that included the trademark application itself, as well as examples of how the university plans to use the word on apparel. One is a white hat emblazoned with a red THE, and the other is a red scoop-necked T-shirt with a white THE and the Ohio State logo beneath it. Gerben predicts that the U.S. Patent and Trademark Office will initially deny the trademark request on the basis that those examples aren’t sufficient trademark use, but the university would have an opportunity to try again.

The Columbus Dispatch reports that university spokesperson Chris Davey confirmed the trademark application, saying that “Ohio State works to vigorously protect the university’s brand and trademarks.” He’s not exaggerating; the university has secured trademarks for legendary coaches Urban Meyer and Woody Hayes, plus more than 150 trademarks and pending applications across an impressive 17 countries.

The school's 2017 request to trademark the initials "OSU" provoked an objection from Oklahoma State University, which is also known as OSU, but the two schools eventually decided that they could both use it, as long as each refrained from producing clothing or content that could cause confusion about which school was being referenced.

The Ohio State University, perhaps most famous for its marching band, public research endeavors, and legendary athletic teams, is not impervious to social media mockery, however.

Ohio University responded with this:

And the University of Michigan, OSU’s longtime sports rival, suggested that it should trademark of:

However bizarre this trademark may seem, it's far from the weirdest request th Patent and Trademark Office has ever received. Check out these colors and scents that are also trademarked.

[h/t Smithsonian.com]

Where Did the Term Brownie Points Come From?

bhofack2/iStock via Getty Images
bhofack2/iStock via Getty Images

In a Los Angeles Times column published on March 15, 1951, writer Marvin Miles observed a peculiar phrase spreading throughout his circle of friends and the social scene at large. While standing in an elevator, he overheard the man next to him lamenting “lost brownie points.” Later, in a bar, a friend of Miles's who had stayed out too late said he would never “catch up” on his brownie points.

Miles was perplexed. “What esoteric cult was this that immersed men in pixie mathematics?” he wrote. It was, his colleagues explained, a way of keeping “score” with their spouses, of tallying the goodwill they had accrued with the “little woman.”

Over the decades, the phrase brownie points has become synonymous with currying favor, often with authority figures such as teachers or employers. So where exactly did the term come from, and what happens when you “earn” them?

The most pervasive explanation is that the phrase originated with the Brownies, a subsect of the Girl Scouts who were encouraged to perform good deeds in their communities. The Brownies were often too young to be official Girl Scouts and were sometimes the siblings of older members. Originally called Rosebuds in the UK, they were renamed Brownies when the first troops were being organized in 1916. Sir Robert Baden-Powell, who had formed the Boy Scouts and was asked to name this new Girl Scout division, dubbed them Brownies after the magical creatures of Scottish folklore that materialized to selflessly help with household chores.

But the Brownies are not the only potential source. In the 1930s, kids who signed up to deliver magazines like The Saturday Evening Post and Ladies' Home Journal from Curtis Publishing were eligible for vouchers labeled greenies and brownies that they could redeem for merchandise. They were not explicitly dubbed brownie points, but it’s not hard to imagine kids applying a points system to the brownies they earned.

The term could also have been the result of wartime rationing in the 1940s, where red and brown ration points could be redeemed for meats.

The phrase didn’t really seem to pick up steam until Miles's column was published. In this context, the married men speaking to Miles believed brownie points could be collected by husbands who remembered birthdays and anniversaries, stopped to pick up the dry cleaning, mailed letters, and didn’t spend long nights in pubs speaking to newspaper columnists. The goal, these husbands explained, was never to get ahead; they merely wanted to be considered somewhat respectable in the eyes of their wives.

Later, possibly as a result of its usage in print, grade school students took the phrase to mean an unnecessary devotion to teachers in order to win them over. At a family and faculty meeting at Leon High in Tallahassee, Florida, in 1956, earning brownie points was said to be a serious problem. Also called apple polishing, it prompted other students in class to shame their peers for being friendly to teachers. As a result, some were “reluctant to be civil” for fear they would be harassed for sucking up.

In the decades since that time, the idiom has become attached to any act where goodwill can be expected in return, particularly if it’s from someone in a position to reward the act with good grades or a promotion. As for Miles: the columnist declared his understanding of brownie points came only after a long night of investigation. Arriving home late, he said, rendered him “pointless.”

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