CLOSE
Burger King
Burger King

Burger King Taunts McDonald's By Offering Free Whoppers to Scary Clowns on Halloween

Burger King
Burger King

The rise of the scary clown trope, fueled by movies like It and real-life pranksters, has left McDonald’s with a bit of an image problem. The fast food chain took its mascot Ronald out of the spotlight following the clown crisis of 2016, but a new promotion from Burger King proves that suppressing the colorful mascot won’t be so easy. As Food & Wine reports, Burger King is offering free Whoppers to customers who come in dressed as scary clowns on Halloween night, an apparent jab at its competitor.

On October 31, from 7 p.m. to closing time, select Burger King locations in Austin, Texas; Salt Lake City, Utah; Boston, Miami, and Los Angeles will hand out free burgers to the first 500 guests who fit the spooky description.

A video advertising the stunt shows a diverse group of creepy clowns, but their ringleader—a familiar-looking red-headed clown dressed in red and yellow—makes it clear that the trolling is intentional.

This isn’t the first time Burger King has used Halloween as an opportunity to poke fun at the golden arches. Last year, a Burger King restaurant in Queens, New York “dressed up” as the ghost of McDonald’s. Customers interested in helping the chain with its latest prank better start planning their costumes now.

[h/t Food & Wine]

nextArticle.image_alt|e
iStock
arrow
environment
London Grocery Chain Encourages Shoppers to Bring Their Own Tupperware
iStock
iStock

Why stop at bringing your own grocery bags to the store? One London grocery wants you to BYO-Tupperware. The London Evening Standard reports that a UK chain called Planet Organic has partnered with Unpackaged—a company dedicated to sustainable packaging—to install self-serve bulk-food dispensers where customers can fill their own reusable containers with dry goods, cutting down on plastic packaging waste.

To use the system, customers walk up and weigh their empty container at a self-serve station, printing and attaching a label with its tare weight. Then, they can fill it with flour, nuts, or other kinds of dry goods, weigh it again, and print the price tag before taking it up to the check out. (Regular customers only have to weigh their containers once, since they can save the peel-off label to use again next time.)

Planet Organic is offering cereals, legumes, grains, nuts, chocolate, dried fruit, and even some cleaning products in bulk as part of this program, significantly reducing the amount of waste shoppers would otherwise be taking home on each grocery trip.

Zero-waste grocery stores have been popping up in Europe for several years. These shops, like Berlin's Original Unverpackt, don't offer any bags or containers, asking customers bring their own instead. This strategy also encourages people to buy only what they need, which eliminates food waste—there's no need to buy a full 5-pound bag of flour if you only want to make one cake.

The concept is also gaining traction in North America. The no-packaging grocery store in.gredients opened in Austin, Texas in 2011. The Brooklyn store Package Free, opened in 2017, takes the idea even further, marketing itself as a one-stop shop for "everything that you'd need to transition to a low waste lifestyle." It sells everything from tote bags to laundry detergent to dental floss.

[h/t London Evening Standard]

nextArticle.image_alt|e
iStock
arrow
Food
Jellyfish Chips Might Be Your Next Snack Obsession
iStock
iStock

When it comes to processed foods, the palate of the average American isn't very adventurous. A bag of pickle-flavored Lay's chips might be a radical snack option. But if researchers in Denmark are on the right track, we may soon be crunching a very different kind of treat: jellyfish chips, as Futurism reports.

The ethereal-looking marine animals are usually recognized for their squishy frames and sometimes as a threat due to their venomous sting. They're often prepared for human consumption in Asian cultures, with the body being marinated in salt and potassium for weeks to create a crunchy delicacy. Recently, Danish scientists at the University of Southern Denmark were able to expedite this process, using ethanol to create a crispy jellyfish chip in a matter of days.

A jellyfish chip is made from a jellyfish being dried out in ethanol
Mie T. Pedersen

Why bother? Due to overfishing, more popular seafoods are experiencing shortages. The jellyfish, however, have a flourishing population and are rich in vitamins and minerals.

Right now, researchers are focused on the microscopic changes that take place when processing a jellyfish from its gooey natural state to a hardened, crunchy form. It could be a while before any serious product development is conducted. And as far as taste goes, it might need a bit of seasoning. The current process for making jellyfish consumable results in a taste that some have compared to eating a salty rubber band.

[h/t Futurism]

SECTIONS

arrow
LIVE SMARTER
More from mental floss studios