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How Google Chrome’s New Built-In Ad Blocker Will Change Your Browsing Experience

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If you can’t stand web ads that auto-play sound and pop up in front of what you’re trying to read, you have two options: Install an ad blocker on your browser or avoid the internet all together. Starting Thursday, February 15, Google Chrome is offering another tool to help you avoid the most annoying ads on the web, Tech Crunch reports. Here’s what Google Chrome users should expect from the new feature.

Chrome’s ad filtering has been in development for about a year, but the details of how it will work were only recently made public. “While most advertising on the web is respectful of user experience, over the years we've increasingly heard from our users that some advertising can be particularly intrusive,” Google wrote in a blog post. “As we announced last June, Chrome will tackle this issue by removing ads from sites that do not follow the Better Ads Standards.

That means the new feature won’t block all ads from publishers or even block most of them. Instead, it will specifically target ads that violate the Better Ad Standards that the Coalition for Better Ads recommends based on consumer data. On desktop, this includes auto-play videos with sound, sticky banners that follow you as you scroll, pop-ups, and prestitial ads that make you wait for a countdown to access the site. Mobile Chrome users will be spared these same types of ads as well as flashing animations, ads that take up more than 30 percent of the screen, and ads the fill the whole screen as you scroll past them.

These criteria still leave room for plenty of ads to show up online—the total amount of media blocked by the feature won’t even amount to 1 percent of all ads. So if web browsers are looking for an even more ad-free experience, they should use Chrome’s ad filter as a supplement to one of the many third-party ad blockers out there.

And if accessing content without navigating a digital obstacle course first doesn’t sound appealing to you, don’t worry: On sites where ads are blocked, Google Chrome will show a notification that lets you disable the feature.

[h/t Tech Crunch]

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Animals
Watch an Antarctic Minke Whale Feed in a First-of-Its-Kind Video
WWF
WWF

New research from the World Wildlife Fund is giving us a rare glimpse into the world of the mysterious minke whale. The WWF worked with Australian Antarctic researchers to tag minke whales with cameras for the first time, watching where and how the animals feed.

The camera attaches to the whale's body with suction cups. In the case of the video below, the camera accidentally slid down the side of the minke whale's body, providing an unexpected look at the way its throat moves as it feeds.

Minke whales are one of the smallest baleen whales, but they're still pretty substantial animals, growing 30 to 35 feet long and weighing up to 20,000 pounds. Unlike other baleen whales, though, they're small enough to maneuver in tight spaces like within sea ice, a helpful adaptation for living in Antarctic waters. They feed by lunging through the sea, gulping huge amounts of water along with krill and small fish, and then filtering the mix through their baleen.

The WWF video shows just how quickly the minke can process this treat-laden water. The whale could lunge, process, and lunge again every 10 seconds. "He was like a Pac-Man continuously feeding," Ari Friedlaender, the lead scientist on the project, described in a press statement.

The video research, conducted under the International Whaling Commission's Southern Ocean Research Partnership, is part of WWF's efforts to protect critical feeding areas for whales in the region.

If that's not enough whale for you, you can also watch the full 13-minute research video below:

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AI Could Help Scientists Detect Earthquakes More Effectively
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iStock

Thanks in part to the rise of hydraulic fracturing, or fracking, earthquakes are becoming more frequent in the U.S. Even though it doesn't fall on a fault line, Oklahoma, where gas and oil drilling activity doubled between 2010 and 2013, is now a major earthquake hot spot. As our landscape shifts (literally), our earthquake-detecting technology must evolve to keep up with it. Now, a team of researchers is changing the game with a new system that uses AI to identify seismic activity, Futurism reports.

The team, led by deep learning researcher Thibaut Perol, published the study detailing their new neural network in the journal Science Advances. Dubbed ConvNetQuake, it uses an algorithm to analyze the measurements of ground movements, a.k.a. seismograms, and determines which are small earthquakes and which are just noise. Seismic noise describes the vibrations that are almost constantly running through the ground, either due to wind, traffic, or other activity at surface level. It's sometimes hard to tell the difference between noise and legitimate quakes, which is why most detection methods focus on medium and large earthquakes instead of smaller ones.

But better understanding natural and manmade earthquakes means studying them at every level. With ConvNetQuake, that could soon become a reality. After testing the system in Oklahoma, the team reports it detected 17 times more earthquakes than what was recorded by the Oklahoma Geological Survey earthquake catalog.

That level of performance is more than just good news for seismologists studying quakes caused by humans. The technology could be built into current earthquake detection methods set up to alert the public to dangerous disasters. California alone is home to 400 seismic stations waiting for "The Big One." On a smaller scale, there's an app that uses a smartphone's accelerometers to detect tremors and alert the user directly. If earthquake detection methods could sense big earthquakes right as they were beginning using AI, that could afford people more potentially life-saving moments to prepare.

[h/t Futurism]

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