Glove Story: The Freezy Freakies Phenomenon of the 1980s

Pete Jelliffe, Flickr // CC BY-ND 2.0
Pete Jelliffe, Flickr // CC BY-ND 2.0

Kids who grew up in the northeast in the 1980s were pretty invested in a fad that might have gone unnoticed in warmer parts of the country. Cajoling their parents at department stores during shopping trips, hundreds of thousands of them came home sporting a pair of Freezy Freakies—thick winter gloves that came with a built-in parlor trick. When the temperature dipped below 40°F, an image would suddenly appear on the back part of the material.

Swany America Corporation, which made, marketed, and distributed the gloves, released more than 30 original designs beginning in 1980. There was a robot, a unicorn, rocket ships, ballerinas, rainbows, snowflakes, and various sports themes, though the “I Love Snow” image (below) may have been the most popular overall. At the height of Freezy mania, Swany was moving 300,000 pairs of gloves per year, which accounted for about 20 percent of their overall sales.

A Freezy Freakies glove before and after the temperature change
Freezy Freakies

“Boys loved the robot design,” Bruce Weinberg, Swany’s vice president and a former sales director for Freezy Freakies, tells Mental Floss. “Above 40 degrees, the image would disappear.”

The secret to the $13 Freakies was thermochromic ink, a temperature-sensitive dye that's been used in mood rings and heat-sensitive food labels and can appear translucent until it's exposed to warmer temperatures. Swany licensed the ink from Pilot, the Japanese-based pen company, after Swany CEO Etsuo Miyoshi saw the technology and thought it would be a good fit for his glove-focused operation. (Though they experimented with making luggage in the 1990s, Swany has predominantly been a manufacturer of higher-end ski gloves.)

Weinberg isn’t sure how Miyoshi settled on the “Freezy Freakies” name—the president is now retired—but says Miyoshi knew they had a hit early on. “After a few seasons, they could tell they had a winner product,” he says. Swany even put advertising dollars into TV commercials, a rare strategy for glove-makers not named Isotoner.

Pilot was able to adjust the temperature at which the ink would become transparent, or vice versa. If kids were impatient, or if it happened to be during the summer, Weinberg says it wasn’t uncommon to find Freezy Freakies stuck in the freezer so they could materialize their art design. “At trade shows, we’d do something similar with some ice or a cold soda,” he says. “All of a sudden, some ice cubes would make it change, and buyers would think that was really cool.”

The Freakies were such a hit that Swany licensed jackets and considered changing the name of the company to the same name as the glove. It’s probably just as well they didn’t: While Freakies lasted well over a decade, by the 1990s, things had cooled. In the new millennium, Swany was down to selling just a few hundred pairs a year. Color-changing ink for coffee mugs or beer cans was more pervasive, wearing down the novelty; knock-offs had also grabbed licensed cartoon characters, which Swany was never interested in pursuing.

The brand was dormant when a company named Buffoonery approached Swany in 2013 to license Freezy Freakies for a crowdfunded revival. This time, the gloves came in adult sizes for $34. The partnership has been successful, and Weinberg says Buffoonery has just signed an extension to start producing kids’ gloves.

“Parents will probably want matching ones for their kids,” Weinberg says. And both might still wind up in the freezer.

6 Superheroes Getting Their Own Movies and TV Shows

iStock
iStock

by Mason Segall

Superheroes are all the rage right now and for the foreseeable future. The Marvel Cinematic Universe has redefined what blockbuster cinema means in the 21st century, aided in no small part by its propensity for multi-media enfranchisement.

Though their business model has been copied unsuccessfully (looking at you DCEU), many companies are looking to try their hand at the same lucrative enterprise by adopting a number of superheroes for visual media. Here are just a few of the ones that are currently in development or are upcoming.

1. INVINCIBLE

One of the hallmarks of the Image Comics label, fans have been crying for Invincible to leap off the page for years. Following a young superhero as he gradually sheds his naive innocence to overcome the increasingly large obstacles in his life, Invincible is being converted into an eight-episode Amazon animated series, making it the first partnership between Amazon and the comic's creator Robert Kirkman, who also penned the incredibly popular The Walking Dead.

2. AQUAMAN

Aquaman has always been derided as something of a novelty among superheroes. How is someone who talks to fish considered on the same tier as Superman and Wonder Woman? But then Jason Momoa was cast in the role for Justice League, and the world had to start taking him seriously as a character. Though his Justice League role wasn't highly regarded, there's still time for Aquaman director James Wan to turn things around for the character's standalone film.

3. THE BOYS

While not technically superheroes themselves, the Boys do have a lot to do with them, so they technically count for the purposes of this list. In a world where heroes are more akin to super-power celebrities than role models, the Boys are an international black ops team of super humans tasked with policing the superhero community, enforcing their own set of rules by any means necessary.

Made by the late great Garth Ennis, The Boys will be coming to Amazon in 2019 and will be produced by Seth Rogen and Evan Goldberg, the same team that saw Ennis's Preacher comic adapted to television for AMC.

4. CAPTAIN MARVEL

​As the next major addition to the MCU, Captain Marvel will be the latest of Marvel's more niche comic characters to be introduced to a mainstream audience. Taking place in the 1990s, her film will see ​Brie Larson in the title role as she comes to terms with both her human and alien backgrounds, eventually becoming the most powerful force yet seen in the MCU.

5. SWAMP-THING

​​Swamp-Thing is universally regarded, among fans anyway, as one of the most underrated DC characters. As an elemental guardian, Swamp-Thing channels and protects the Green, the very force of nature itself, to fight crime and preserve the environment. He'll be getting his own limited series on DC's upcoming streaming service where James Wan, director of the upcoming Aquaman, has reportedly taken a deep interest in production.

6. SHAZAM

One of the oldest and least appreciated superheroes, ​Shazam​ (previously Captain Marvel) has the powers of legendary gods and heroes and the body of a physically perfect adult, but the mind of a little boy more interested in having fun with his magically enhanced body than saving the world. He'll be played by Zachary Levi in an upcoming Shazam! film, directed by David F. Sandberg.

Game of Thrones Fans Can Visit Westeros in Northern Ireland With New Locations Tour

HBO
HBO

by Natalie Zamora

​The ​final season of Game of Thrones is nearly upon us, so die-hard fans might as well go all out to commemorate it. No, we don't mean get GoT tattoos like ​the cast is doing (unless you really want to); we were thinking more along the lines of a visit to Westeros.

HBO and Tourism Northern Ireland have teamed up to open some of the hit show's most recognizable locations in and around Belfast to the public as tourist attractions, letting fans explore some of the staple settings, and featuring exhibitions of props, costumes, weapons, and other production materials used on set.

HBO and Tourism Northern Ireland are launching a 'Game of Thrones' tour
Tourism Northern Ireland

“The Game of Thrones Legacy attractions will be on a scale and scope bigger than anything the public has ever seen," HBO ​said in a statement. “Each site will feature not only the breathtaking sets, but will also exhibit displays of costumes, props, weapons, set decorations, art files, models, and other production materials.”

Possible sites to be included are Winterfell, the Night's Watch headquarters, Castle Black, and King's Landing.

​Though GoT is coming to an end, it's obvious that there's ​much more to be explored in Westeros (even George RR Martin ​said so at the Emmys). Bring on more tours—and more TV shows!

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