CLOSE
By Iamlilbub, CC BY-SA 3.0, Wikimedia Commons via MakeAMeme.org

Why Do Memes Usually Feature All-Caps White Font?

By Iamlilbub, CC BY-SA 3.0, Wikimedia Commons via MakeAMeme.org

Why is all-caps white font so often used in memes?

Archie D'Cruz:

Because of laziness, mostly. And Microsoft.

A great majority of memes floating around on the internet today are created using meme generators—web tools where you can select an image, add your text, and post it to social media. Easily done in under a minute without you having to fiddle around in Photoshop.

What’s common to just about all of them is the default setting: the same blocky typeface, in white all-caps, and text outlined in black. Those settings make it easy to read on virtually any image, dark or light.

Most of the popular meme generators don’t allow you to change the typeface, the color or the case, but even with the ones that do, these options are downplayed. So when you do run into a meme, you will almost certainly see something like this:

A screen shot of several popular internet memes

But how did this come to become the default? That’s where Microsoft comes in.

The typeface used in most memes is Impact, created in the sixties when the Swiss typographic style—clean, strong, legible—began to dominate graphic design. It was created by Geoffrey Lee, who sold it to British typeface foundry Stephenson Blake, which in turn sold it to Monotype after getting out of the font business.

As the internet gained in popularity in the '90s, Microsoft spearheaded a project to create a standard pack of fonts for the web.

It licensed 11 fonts, including Impact, from Monotype, and published them as freeware. These were included in the Windows 98 operating system, which dominated the market at the time.

Little surprise, then, that the earliest memes—which were created using MS Paint or Photoshop—would feature Impact. Along with Arial Black, it was easily the strongest of the core fonts and the most legible when placed on an image. Unlike Arial, it was also very condensed, which allowed for more text to fit in.

When websites featuring meme generators (or image macros, to use the technical term) arrived on the scene, Impact was an obvious choice: free to use, and easily readable on virtually any image.

Over the years, there have been sites that have tried to be unique—offering different font choices, darkening the image below the type, putting text above and below images, putting text in boxes—but by now using Impact in white all-caps for memes has become something of a meme itself.

The Impact font gets its own meme

This post originally appeared on Quora. Click here to view.

nextArticle.image_alt|e
CHRIS JACKSON, AFP/Getty Images
arrow
Big Questions
Why Does the Queen Have Two Birthdays?
CHRIS JACKSON, AFP/Getty Images
CHRIS JACKSON, AFP/Getty Images

On April 21, Her Majesty Queen Elizabeth II will turn 92 years old. To mark the occasion, there are usually a series of gun salutes around London: a 41 gun salute in Hyde Park, a 21 gun salute in Windsor Great Park, and a 62 gun salute at the Tower of London. For the most part, the monarch celebrates her big day privately. But on June 9, 2018, Her Majesty will parade through London as part of an opulent birthday celebration known as Trooping the Colour.

Queen Elizabeth, like many British monarchs before her, has two birthdays: the actual anniversary of the day she was born, and a separate day that is labeled her "official" birthday (usually the second Saturday in June). Why? Because April 21 is usually too cold for a proper parade.

The tradition started in 1748, with King George II, who had the misfortune of being born in chilly November. Rather than have his subjects risk catching colds, he combined his birthday celebration with the Trooping the Colour.

The parade itself had been part of British culture for almost a century by that time. At first it was strictly a military event, at which regiments displayed their flags—or "colours"—so that soldiers could familiarize themselves. But George was known as a formidable general after having led troops at the Battle of Dettingen in 1743, so the military celebration seemed a fitting occasion onto which to graft his warm-weather birthday. Edward VII, who also had a November birthday, was the first to standardize the June Trooping the Colour and launched a tradition of a monarchical review of the troops that drew crowds of onlookers.

Even now, the date of the "official" birthday varies year to year. For the first seven years of her reign, Elizabeth II held her official birthday on a Thursday but has since switched over to Saturdays. And while the date is tied to the Trooping the Colour in the UK, Commonwealth nations around the world have their own criteria, which generally involve recognizing it as a public holiday.

Australia started recognizing an official birthday back in 1788, and all the provinces (save one) observe the Queen's Birthday on the second Monday in June, with Western Australia holding its celebrations on the last Monday of September or the first Monday of October.

In Canada, the official birthday has been set to align with the actual birth date of Queen Victoria—May 24, 1819—since 1845, and as such they celebrate so-called Victoria Day on May 24 or the Monday before.

In New Zealand, it's the first Monday in June, and in the Falkland Islands the actual day of the Queen's birth is celebrated publicly.

All in all, just another reason it's great to be Queen.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

nextArticle.image_alt|e
iStock
arrow
Big Questions
What Is the Meaning Behind "420"?
iStock
iStock

Whether or not you’re a marijuana enthusiast, you’re probably aware that today is an unofficial holiday for those who are. April 20—4/20—is a day when pot smokers around the world come together to, well, smoke pot. Others use the day to push for legalization, holding marches and rallies.

But why the code 420? There are a lot of theories as to why that particular number was chosen, but most of them are wrong. You may have heard that 420 is police code for possession, or maybe it’s the penal code for marijuana use. Both are false. There is a California Senate Bill 420 that refers to the use of medical marijuana, but the bill was named for the code, not the other way around.

As far as anyone can tell, the phrase started with a bunch of high school students. Back in 1971, a group of kids at San Rafael High School in San Rafael, California, got in the habit of meeting at 4:20 to smoke after school. When they’d see each other in the hallways during the day, their shorthand was “420 Louis,” meaning, “Let’s meet at the Louis Pasteur statue at 4:20 to smoke.”

Somehow, the phrase caught on—and when the Grateful Dead eventually picked it up, "420" spread through the greater community like wildfire. What began as a silly code passed between classes is now a worldwide event for smokers and legalization activists everywhere—not a bad accomplishment for a bunch of high school stoners.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

SECTIONS

arrow
LIVE SMARTER
More from mental floss studios