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Overcome Your Fear of Embarrassment by Imagining People Reacting to Your Fart

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Everyone gets embarrassed occasionally, but not everyone reacts in the same way. Some people have a deep-rooted fear of embarrassment, and seek to avoid it as much as possible. You can't go your whole life without ever embarrassing yourself, though, unless you remove yourself from human company entirely. So if you are prone to feeling embarrassed and self-conscious, you have to learn to deal with it effectively. A new study spotted by Big Think suggests that a relatively easy trick can help minimize embarrassment. You just have to get outside of yourself.

The research, conducted by researchers at Carnegie Mellon University and UCLA and published in Motivation and Emotion, looked at the problem through a business-school lens—in other words, for people who are really worried about public embarrassment, that fear might affect what they buy. They might hesitate to buy something because they don't want to ask questions about it or don't want to be seen buying it, or they might buy even more of it to avoid embarrassment in the future (say, if it's Beano).

The research was aimed at people who are high in what psychologists call "public self-consciousness." These individuals are ultra-aware of how they appear to others, and are often very concerned with how people see them, so they try to avoid potential embarrassment as much as possible. They “tend to perceive themselves to be in the social ‘spotlight' and focus too much on the situation,” the study's authors write.

In three different tests, the researchers introduced embarrassing situations to UCLA students. First, they had students read a Beano ad involving a yoga student who lets out an accidental fart ("guaranteed to linger forever," as the copywriter put it), then answer questions about how much they identified with the farter in the situation and how they felt. They found that participants who were high in public self-consciousness tended to imagine themselves as the farter in the situation while reading the ad, rather than seeing themselves as an observer, and felt more embarrassed reading it than other participants.

In a subsequent test, the researchers asked students to read an ad about a study in which volunteers would be asked personal questions about sensitive issues like genital herpes. They then answered questions about how likely they would be to volunteer, how they would expect to feel during that type of interview, and how they expected the study administrators would react to them during that interview. They found that self-conscious people were more likely to say they would volunteer if they were asked first about how the people administrating the study would likely react to volunteers, forcing them to consider the outsider's perspective before they were asked if they would take part.

In the third test, the researchers recruited students to again consider embarrassing farts. Two ads for gas-prevention products each showed the same image of four people sitting on a couch together, with one guy sitting alone on one end and three women sitting on the other end. One ad read, "Rip. Accidentally passing gas in front of a crush is one of the most embarrassing experiences. Guaranteed to linger forever." Another added an extra twist: "Others will know what it's like. Put yourself in their shoes … would you giggle? Would you be horrified? Would you stare?"

Participants who read the first ad were more likely to say they would buy the gas-preventing product to keep them from experiencing the embarrassment of a public fart. If they read the second ad, they reported less interest in buying it.

In any social situation, it's probably a good idea to imagine that you are not the center of everyone's attention. For people who are prone to self-consciousness, that kind of thought pattern can be even more helpful than for most. While it's easy to default to thinking of yourself as the star of the movie of your life, it might be better to imagine what it's like to be part of the audience—one that's really, really rooting for you, farts and all.

[h/t Big Think]

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Whale Sharks Can Live for More Than a Century, Study Finds
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Some whale sharks alive today have been swimming around since the Gilded Age. The animals—the largest fish in the ocean—can live as long as 130 years, according to a new study in the journal Marine and Freshwater Research. To give you an idea of how long that is, in 1888, Grover Cleveland was finishing up his first presidential term, Thomas Edison had just started selling his first light bulbs, and the U.S. only had 38 states.

To determine whale sharks' longevity, researchers from the Nova Southeastern University in Florida and the Maldives Whale Shark Research Program tracked male sharks around South Ari Atoll in the Maldives over the course of 10 years, calculating their sizes as they came back to the area over and over again. The scientists identified sharks that returned to the atoll every few years by their distinctive spot patterns, estimating their body lengths with lasers, tape, and visually to try to get the most accurate idea of their sizes.

Using these measurements and data on whale shark growth patterns, the researchers were able to determine that male whale sharks tend to reach maturity around 25 years old and live until they’re about 130 years old. During those decades, they reach an average length of 61.7 feet—about as long as a bowling lane.

While whale sharks are known as gentle giants, they’re difficult to study, and scientists still don’t know a ton about them. They’re considered endangered, making any information we can gather about them important. And this is the first time scientists have been able to accurately measure live, swimming whale sharks.

“Up to now, such aging and growth research has required obtaining vertebrae from dead whale sharks and counting growth rings, analogous to counting tree rings, to determine age,” first author Cameron Perry said in a press statement. ”Our work shows that we can obtain age and growth information without relying on dead sharks captured in fisheries. That is a big deal.”

Though whale sharks appear to be quite long-lived, their lifespan is short compared to the Greenland shark's—in 2016, researchers reported they may live for 400 years. 

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Scientists Find a Possible Link Between Beef Jerky and Mania
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Scientist have discovered a surprising new factor that may contribute to mania: meat sticks. As NBC News reports, processed meats containing nitrates, like jerky and some cold cuts, may provoke symptoms of mental illness.

For a new study, published in the journal Molecular Psychiatry, scientists surveyed roughly 1100 people with psychiatric disorders who were admitted into the Sheppard Pratt Health System in Baltimore between 2007 and 2017. They had initially set out to find whether there was any connection between certain infectious diseases and mania, a common symptom of bipolar disorder that can include racing thoughts, intense euphoria, and irritability.

While questioning participants about their diet, the researchers discovered that a significant number of them had eaten cured meats before their manic episodes. Patients who had recently consumed products like salami, jerky, and dried meat sticks were more likely to be hospitalized for mania than subjects in the control group.

The link can be narrowed down to nitrates, which are preservatives added to many types of cured meats. In a later part of the study, rats that were fed nitrate-free jerky acted less hyperactive than those who were given meat with nitrates.

Numerous studies have been published on the risks of consuming foods pumped full of nitrates: The ingredient can lead to the formation of carcinogens, and it can react in the gut in a way that promotes inflammation. It's possible that inflammation from nitrates can trigger mania in people who are already susceptible to it, but scientists aren't sure how this process might work. More research still needs to be done on the relationship between gut health and mental health before people with psychiatric disorders are told to avoid beef jerky altogether.

[h/t NBC News]

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