15 Fun Facts About Puppy Bowl

Animal Planet
Animal Planet

The Super Bowl can keep its 100 million-plus viewers and $5 million ad buys. Because the Puppy Bowl has got something much better: puppies! More than 90 of them—and all of them adoptable. There are kittens, too (they provide the halftime entertainment) plus Shirley the rescue sloth, who serves as the sideline assistant to Dan Schachner, who’ll be donning the black and white stripes for his eighth go as the big game's "Rufferee." With the help of Schachner, we’ve uncovered 15 things you might not have known about Puppy Bowl.

1. It was inspired by The Yule Log.

Yes, that long-running holiday television special that featured nothing more than the image of a log burning in a fireplace with Christmas music playing in the background is what inspired the Puppy Bowl. The Puppy Bowl's 2005 broadcast debut was a much less elaborate affair, comprised mainly of copious amounts of footage of puppies playing. But it did feature the game’s very first Unsportsmanlike Delay of Game penalty, issued to a pup named Riley for, in the announcer’s words, deciding to “use the field as his own personal bathroom.” (See the video above if you want visual evidence of what that means.)

2. Safety is the top priority.

Puppies will be puppies. And puppies don’t always play fair. In addition to a veterinarian, who is on the set throughout the program’s production, representatives from the Humane Society and each of the shelters whose dogs are being featured are on hand to ensure the safety of the competitors. This includes giving the puppies a break from the lights, camera and action every 30 minutes. For the 2019 event, 93 puppies from 51 shelters and rescue groups will be represented.

3. "Game day" occurs in October.

A scene from Puppy Bowl XV
Animal Planet

Puppy Bowl is not a live broadcast. It’s shot over the course of two days in October. “That element takes people aback,” Schachner tells Mental Floss. But the reason why is totally understandable. “It’s three months of preparation because it’s two full days of shooting,” Schachner says. “Plus it’s 21 cameras on the field. So that’s a lot of footage to edit and turn into a two-hour show.

4. Peanut butter is the production team's best friend.

Just how does the production team manage to get all those adorable close-ups? Easy: Peanut butter. Of the dozens of cameras used to capture all the on-field action, one is mounted beneath a glass-bottom water bowl while others are hidden in the dogs’ chew toys—but not before they’re smeared with peanut butter to attract the competing canines.

5. Puppy Bowl VIII featured a double touchdown.

“We’re very open-minded as far as our rules go,” says Schachner, who notes that in Puppy Bowl VIII, “we had a simultaneous touchdown and that had never happened before. Two puppies dragged two chew toys into the end zone at the same exact time. I didn’t know what to do, so I talked to our control room. We did an instant replay and determined that it counted. Each puppy was then awarded one touchdown point.”

6. The cheerleaders are always changing.

In 2010, the Puppy Bowl added a bit of ra-ra-ra to the production when it included a team of bunny cheerleaders. In 2011, chickens were the animals cheering on the sidelines. In 2012, the chicks were replaced by a Piggy Pep Squad, followed by a team of hedgehogs in 2013, a group of peppy penguins direct from the Columbus Zoo in 2014, five Nigerian dwarf goats in 2015, "five big-haired silkie chickens" in 2016, a squad of rescue rabbits and guinea pigs in 2017, and a barnyard ground of ducklings, piglets, and baby bunnies in 2018. For 2019, a group of baby kangaroos will be pumping up the crowd.

7. Lack of energy is cause for disqualification.

Ana competes in Puppy Bowl XIV
Animal Planet

“We’ve had penalties when puppies are too rambunctious, but also when they’re too lazy,” says Schachner of the behaviors that can disqualify a pup from competition. “That’s called ‘illegal napping’ or ‘excessive napping.’”

8. "Pancaking" is a no-no.

When asked about the oddest penalty he has ever had to heap on a competitor, Schachner recalls “one puppy that was literally flattening other puppies. Puppies will shove and bite and sniff and tackle. But there was one puppy that was literally jumping up and landing on the backs of the other puppies. So we made up a foul then called pancaking. We sent her back 15 yards.”

9. Puppy Bowl launched an Olympic spinoff.

In 2008, a Puppy Bowl spinoff—Puppy Games—aired opposite the opening ceremonies of the Summer Olympics. While the setup was the same as Puppy Bowl, the competitions were all new and included swimming, boxing, soccer, and gymnastics events.

10. There's a lot of poop that you don't see.

Cleaning up after the game’s not-always-housebroken athletes is part of the ref’s job. But Schachner says that the biggest misconception about his role is that “I’m picking up poop and pee all the time. [People] forget that there’s an amazing grounds crew here on staff. They’re like little elves who come in and magically erase all the pet poop that’s left on the field so that when the game is actually playing and those cameras are rolling, you’re not going to see too many fouls. You’ll see a couple, but you’re not going to see too much of puppies doing what comes naturally to them!”

11. Yes, the puppies are all adoptable. But good luck adopting one!

Barry and Olympia compete in Puppy Bowl XIV
Animal Planet

Yes, all of Puppy Bowl’s competitors are shelter dogs. (So are the cats.) But because of the show’s October production date versus February air date, “by the time the Puppy Bowl actually airs, most of these puppies have already found their forever homes,” says Schachner. “We encourage everyone to go on to AnimalPlanet.com during the airing and if you see a puppy that you fall in love with, check him out. They may be adoptable. And if not that shelter will have other puppies who are equally adorable, maybe even from the same litter.”

Since the Puppy Bowl launched, the event has helped more than 500 dogs find their forever homes.

12. It's no longer the only animal "bowl."

The Puppy Bowl’s popularity has not gone unnoticed by other networks. Hallmark Channel will cater to the cat crowd with the sixth edition of its Kitten Bowl.

13. A record number of viewers tuned in for the 2018 event.

Peanut and Hinesville compete in Puppy Bowl XIV
Animal Planet

Puppy Bowl XIV was a ratings hit; the 2018 event scored a 1.46 percent rating among the highly coveted 25-54 demographic, making it the highest rated Puppy Bowl ever—and the third highest-rated program in Animal Planet's history in that demographic.

14. Several special needs pups with be competing.

In 2017, Puppy Bowl welcomed its first-ever competitor with special needs and it's become a game tradition ever since. This year's lineup includes Pippi, a blind Jack Russell mix; Bumble, a blind and hearing-impaired Australian Shepherd mix; and Will, a three-legged Doodle mix.

15. Shirley the rescue sloth will be back for a second go.

After eight years as the Puppy Bowl's referee, Schachner is a pro. But that hasn't stopped him from enlisting some help when it comes to calling penalties and celebrating touchdowns. In 2018, he invited a special guest—Shirley the rescue sloth—to assist him on the sidelines. She'll be returning again this year to serve as Schachner's number two.

An earlier version of this story ran in 2014.

Josh Trank Wouldn't Mind Erasing Fantastic Four From Film History

Ben Rothstein, Twentieth Century Fox Film Corporation
Ben Rothstein, Twentieth Century Fox Film Corporation

It’s not every day that you hear a director talking about wanting to completely erase one of their projects from film history. But when the topic of the 2015 box office bomb Fantastic Four comes up, director Josh Trank isn't mincing words. The director tweeted that he would “gladly” donate to a GoFundMe page to have his failed adaptation erased from the cinematic history books.

It's no secret that Fantastic Four is a sore subject for Trank. The production was plagued with rumors that there was a bit of friction on set, particularly between the director and star Miles Teller. Even once the film had wrapped, reports about the troubled production plagued Trank, and eventually led to him parting ways with Disney, for whom he was supposedly developing a standalone Boba Fett movie. (It didn't help that Fantastic Four tanked at the box office and even won a Razzie for Worst Picture).

The topic of starting a GoFundMe page for the film started after Trank responded to fans rallying for a page to get the rat at the end of Martin Scorsese's The Departed digitally erased. When asked if he would support a page to get rid of Fantastic Four, Trank seemed to oblige (though he has since deleted the tweet).


It’s no secret the previous Fantastic Four movies have had little success, but now that Disney and Fox are joining forces, the series could be entering into the Marvel Cinematic Universe. Maybe now these superheroes will finally get the movie they deserve.

Hollywood's Brief Love Affair With Young Einstein Star Yahoo Serious

Warner Bros.
Warner Bros.

The theater owners and exhibitors attending the ShoWest convention in February 1989 had a lot to look forward to. In an attempt to stir their interest in upcoming studio releases, major distributors were showing off stars and footage: Paramount led with Indiana Jones and the Last Crusade, and Columbia had Ghostbusters II. But it was Warner Bros. that caused the biggest stir.

In addition to Lethal Weapon 2, the studio had Tim Burton’s Batman, a straight-faced adaptation of the comic, and Michael Keaton—who slipped into a screening of some early footage—was no longer being derided as a poor casting choice. Then, in the midst of all this star power, the studio brought out a 35-year-old actor-writer-director with a shock of orange hair and an Australian accent.

The man had never appeared in a feature film before, much less starred in one, but Warner was gambling that his forthcoming comedy about a Tasmanian Albert Einstein who invents rock music and runs into Thomas Edison would be a hit. It had already become the sixth highest-grossing film in Australia's history, besting both E.T. and Rambo: First Blood Part II.

The man’s real name was Greg Pead, but Warner Bros. introduced him as Yahoo Serious, Hollywood’s next big comedy attraction.

 

To understand Warner’s appetite for an unproven commodity like Yahoo Serious, it helps to recall the peculiar preoccupation American popular culture had with Australians in the 1980s. Energizer had created a hit ad campaign with Mark “Jacko” Jackson, a pro football player who aggressively promoted their batteries in a series of ads; meanwhile, Paul Hogan parlayed his fish-out-of-water comedy, Crocodile Dundee, into the second highest-grossing film of 1986. (Serious would later bristle at comparisons to Hogan, whom he referred to as a “marketing guy” who sold cigarettes on Australian television.)

Born in Cardiff, Australia on July 27, 1953, Serious grew up in rural bush country and mounted car tires at a garage in order to pay his way through the National Art School. When he was expelled for illustrating the school's facade with satirical jokes that the faculty didn’t find particularly funny, Serious moved on to direct Coaltown, a documentary about the coal mining industry, and pursued painting.

Serious would later recall that the desire for a larger audience led him away from art and into feature filmmaking. ''It hit me like a ton of bricks one day,” Serious told The New York Times in 1989. “I remember having a cup of coffee and I went, 'Well, look, there is a giant canvas in every little town everywhere around the world. And on this giant canvas there are 24 frames of image on that screen every second and it's the most wonderful living art form.'” It was around this same time, in 1980, that Serious changed his name.

To get a feel for the language of film, Serious sat through repeated viewings of Stanley Kubrick's Dr. Strangelove; he aspired to have the kind of total autonomy over his movies that directors like Woody Allen and Charlie Chaplin enjoyed.

In 1983, Serious was traveling along the Amazon River when he spotted someone wearing a T-shirt depicting Albert Einstein sticking his tongue out. The image is now pervasive, appearing on posters and other merchandise, but it seemed unique to the performer, who was struck by the idea that Einstein was once young and never took himself too seriously. And the concept for Young Einstein was born.

 

Serious's idea, which transplanted Einstein to Tasmania and imagined encounters with Sigmund Freud, Thomas Edison, and the atomic bomb, took years to assemble. He borrowed camera equipment and sold his car to help finance the film; he shot an eight-minute trailer that convinced investors he was capable of making a feature. His mother even cooked meals for the crew on set.

In order to maintain creative control, Serious gave up profit participation in Young Einstein, which he starred in, co-produced, co-wrote, and directed. When the film was released in Australia in 1988, it made an impressive $1.6 million at the box office and drew the attention of Warner Bros., which likely had visions of a Crocodile Dundee-esque hit. American press had a field day with Serious, who appeared on the cover of TIME and was given airtime on MTV.

Critics and audiences weren’t quite as enamored. The Orlando Sentinel suggested that "Tedious Oddball" would be a more appropriate name for the film's creator. In his one-star review, Roger Ebert wrote that, "Young Einstein is a one-joke movie, and I didn't laugh much the first time." In the U.S., Young Einstein grossed just over $11 million, a fairly weak showing for a summer comedy. It was bested in its opening weekend by both Ron Howard’s Parenthood and the Sylvester Stallone action-grunter Lock Up.

 

Although American distributors quickly cooled on Serious, Australia's enthusiasm for the filmmaker didn’t dampen. When Serious released 1993’s Reckless Kelly, a fictionalized account of outlaw Ned Kelly, it made $5.4 million in Australia—three times as much as Young Einstein. Serious took a seven-year sabbatical, then returned with 2000’s Mr. Accident, a slapstick comedy about an injury-prone man who tries to thwart a scheme to inject nicotine into eggs. Meeting a tepid critical and financial reception, it would be his third and (likely) final film.

At roughly the same time Mr. Accident was released, Serious took issue with upstart search engine Yahoo!, alleging the site was piggybacking on his popularity. He filed a lawsuit, which was quickly dropped when he failed to prove the URL had damaged him in any way.

Yahoo Serious attends an event
Paul McConnell, Getty Images

The amused headlines stemming from that incident were the last examples of Serious capturing attention in America. Having completed just three films, no other projects have come to fruition; Serious launched a website detailing some of his background and to air some of his Yahoo!-related grievances.

Now 65, Serious currently serves as founding director of the Kokoda Track Foundation, an Australian aid organization dedicated to improving the living conditions of Papua New Guineans. The board’s website lists him as Yahoo Serious, which is the name he claims that all of his family and friends have called him since he changed it in 1980.

“You can choose every aspect of your life,” Serious once said. “Why not your name?”

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