15 Members of the EGOT Winners' Circle (and 20 Almost-EGOTS)

Alberto E. Rodriguez, Getty Images
Alberto E. Rodriguez, Getty Images

Life should have been good for Miami Vice’s Philip Michael Thomas in 1985. He was the star of one of television’s biggest hits, had released his first album as part of a multimillion dollar deal with Atlantic Records, and was making a name for himself in the fashion world (or at least trying to) with his very own women’s clothing line. But Thomas still had loftier goals, both in mind and on the gold medallion he was so fond of wearing. That dream was an EGOT.

Though Thomas swore that the engraved letters E, G, O, and T on his prized necklace stood for energy, growth, opportunity, and talent, those around the then-36-year-old actor unanimously gave a different translation: Emmy, Grammy, Oscar, and Tony—the four awards Thomas had intended to win over the next few years. It’s now more than 30 years later and Thomas has yet to even be nominated for any one of those accolades.

While an EGOT may seem an unlikely reality for Thomas, it’s not an impossibility for all artists. On September 9, 2018, the club added three new members: John Legend, Andrew Lloyd Weber, and Tim Rice. Here are the 15 official members, a couple of SHEGOTS, plus several artists who are just one award away.

1. RICHARD RODGERS

Richard Rodgers
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Before there was even a name for it, American composer Richard Rodgers became the first person to EGOT (yes, the acronym can also be used as a verb) when he won an Emmy for the television documentary Winston Churchill: The Valiant Years. His Oscar came in 1945, when his “It Might as Well Be Spring” from State Fair was named Best Song. He earned Grammys in both 1960 and 1962, for the original cast recordings of The Sound of Music and No Strings, respectively. Between 1950 and 1962, he won six Tony Awards, three of them in that first year for South Pacific. The same year, South Pacific also earned Rodgers a Pulitzer Prize for Drama, which we guess makes him a PEGOT.

2. HELEN HAYES

Helen Hayes
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In 1977, 15 years after Rodgers inaugurated the honor, actress Helen Hayes joined him as the first female EGOT—an honor that took her 45 years to achieve, the longest of any of her EGOT peers. Her road began in 1932, when she won the Oscar for The Sin of Madelon Claudet (she won a second Oscar for 1970’s Airport). Her first Tony came in 1947, for Happy Birthday, followed by another in 1958 for Time Remembered. And she won a Best Actress Emmy in 1953 for an episode of Schlitz Playhouse of Stars. But it would take more than two decades for her to nab that elusive second letter, which she did for Best Spoken Word Recording for Great American Documents.

3. RITA MORENO

Rita Moreno
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Seven months after Hayes earned her EGOT, actress Rita Moreno did the same when she won her first of two consecutive Emmys for a guest spot on The Muppet Show in 1977 (the following year she won one for an appearance on The Rockford Files). But Moreno did it in about a third the time of Hayes, 16 years, which was an EGOT record until Lopez smashed it last night. Her Oscar came in 1961 as Best Supporting Actress in West Side Story, followed by a Best Recording for Children Grammy in 1972, for The Electric Company. In 1975, Moreno nabbed a Tony playing Googie Gomez in Terrence McNally’s The Ritz, a role she reprised in the 1976 big-screen version.

4. JOHN GIELGUD

John Gielgud
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Unlike his three predecessors, the Oscar wasn’t the first award John Gielgud won to earn his EGOT. Instead it was the Tony, which he first won in 1948 for The Importance of Being Earnest. He won a second Tony in 1961, as the director of Big Fish, Little Fish. Next came the Grammy, in 1979, for his dramatic recording of Ages of Man. In 1981, Gielgud took home the Best Supporting Actor Oscar for his iconic role as Dudley Moore’s butler/sidekick in Arthur. And when he won the Emmy in 1991, for Outstanding Lead Actor in Summer’s Lease, he was 87 years old, making him the oldest EGOT-getter.

5. AUDREY HEPBURN

Audrey Hepburn
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Unfortunately, Audrey Hepburn didn’t live long enough to enjoy her EGOT. Two of her awards—her 1994 Grammy for the children’s album Audrey Hepburn’s Enchanted Tales and her 1993 Emmy for the informational Gardens of the World with Audrey Hepburn—were awarded after her passing on January 20, 1993, which made her the first posthumous EGOT recipient. She did, however, have the chance to bask in the glow of her 1953 Oscar for Roman Holiday, and a Tony for Ondine one year later.

6. MARVIN HAMLISCH

Marvin Hamlisch
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There’s a distinctively heavy emphasis on the “O” in composer Marvin Hamlisch’s EGOT, as he is the most Academy Award-winning of the bunch, with a total of three. All of them were awarded in 1973—two for The Way We Were and one for his score for The Sting. It was “The Way We Were” that earned him his first of four Grammys, too, in 1974. His collaboration with Barbra Streisand continued, and earned him two Emmys in 1995, for Barbra: The Concert. Hamlisch’s Tony came in 1976 for A Chorus Line, the musical that also got him a Pulitzer Prize, making him the only other PEGOT on this list.

7. JONATHAN TUNICK

Jonathan Tunick
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Composer/conductor Jonathan Tunick’s path to EGOT glory was a straight shot over the course of 20 years: In 1977 he won an Oscar for A Little Night Music, followed by an Emmy for Music Direction in 1982 for Night of 100 Stars, a 1988 Grammy for Best Instrumental Arrangement for Cleo Laine’s “No One is Alone,” and, finally, a 1997 Tony for Best Orchestrations for Titanic.

8. MEL BROOKS

Mel Brooks
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Yes, Mel Brooks can do it all. In June of 2001 he became the world’s eighth EGOT winner, just a few weeks shy of his 75th birthday, when he earned three Tony Awards—for Best Musical, Best Original Score, and Best Book of a Musical—for The Producers. It was The Producers that brought Brooks his Oscar as well, for Best Original Screenplay (albeit 33 years earlier). Brooks’s first award came in 1967, when he won the Emmy for writing The Sid Caesar, Imogene Coca, Carl Reiner, Howard Morris Special. Beginning in 1997, he won three consecutive Emmys, this time as a guest actor on the sitcom Mad About You. It was during that same period that he also won his first of three Grammys, in 1998 for Best Spoken Comedy Album for The 2000 Year Old Man in the Year 2000. In a 2013 NPR interview, Brooks mentioned this crowning achievement, saying, “I'm an EGOT, so I don't need any more [awards].”

9. MIKE NICHOLS

Mike Nichols
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Mike Nichols earned his EGOT in the same year as Mel Brooks, though it took him a full 40 years to get there (versus Brooks’s 34). The late comedian-turned-director’s path began with a 1961 Best Comedy Performance Grammy for An Evening With Mike Nichols And Elaine May. In 1964, he won his first of nine Tony Awards for Barefoot in the Park (his second came a year later for The Odd Couple). In 1967 he was named Best Director at the Oscars for The Graduate. And in 2001 he won his first two of four Emmys—for Outstanding Directing and Outstanding Made for Television Movie—for Wit.

10. WHOOPI GOLDBERG

Whoopi Goldberg
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If Philip Michael Thomas invented the idea of the EGOT, Tracy Morgan—as Tracy Jordan—brought the phrase back into popular use on 30 Rock, when he set the same goal and even wore the necklace. And they even got real-life EGOT winner Whoopi Goldberg to play along and poke fun at the debate over whether she should truly be included as her Emmy is a Daytime one. (“It still counts,” she told Tracy. “Girl’s gotta eat!”) Goldberg's first award was a 1985 Grammy for Best Comedy Recording of Whoopi Goldberg—Original Broadway Show Recording. Next came a 1990 Best Supporting Actress Oscar for Ghost. In 2002 she got her E and T: an Emmy for hosting Beyond Tara: The Extraordinary Life of Hattie McDaniel and a Tony as co-producer of Thoroughly Modern Millie, which won Best Musical.

11. SCOTT RUDIN

Scott Rudin
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Scott Rudin is the first producer to EGOT. He earned his gold medallion in 2012 when The Book of Mormon: Original Broadway Cast Recording earned a Grammy for Best Musical Theater Album (an award Rudin shares with fellow EGOT Robert Lopez). Rudin’s first award—an Emmy—came in 1984, for the kid’s show He Makes Me Feel Like Dancin’. He earned his first of 15 Tony Awards in 1994 for Passion, and his most recent in 2017 for Hello, Dolly!. While Rudin is probably best known as a film producer, he’s only got one Oscar to his credit, a 2007 Best Picture statue for the Coen brothers’ No Country for Old Men.

12. ROBERT LOPEZ

Robert Lopez
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In 2014, songwriter Robert Lopez became an EGOT when he and his wife, Kristen Anderson-Lopez, took home the Oscar for Best Original Song for Frozen’s “Let It Go.” (The pair won a second statuette earlier this year for the song "Remember Me" from Coco.) At the time, he was also the youngest member of the club (he's 43 years old now, but had just turned 39 when he was "inducted.") Lopez is also the fastest artist to achieve the honor, taking just 10 years to earn all four awards, beginning with a 2004 Tony Award for Best Score for Avenue Q, followed by two Daytime Emmys in 2008 and 2010 for Outstanding Achievement in Music Direction and Composition for Wonder Pets. In 2012, Lopez and Rudin shared the Grammy for The Book of Mormon, making them the first pair of EGOTs to have a shared award get them into the circle.

13., 14., AND 15. ANDREW LLOYD WEBER, JOHN LEGEND, AND TIM RICE

 Sir Andrew Lloyd Webber, John Legend and Tim Price pose in the press room during the 2018 Creative Arts Emmys at Microsoft Theater on September 9, 2018 in Los Angeles, California
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September 9, 2018 is a date that will go down in the history books of EGOT'ing, as the club added a total of three new members. Amazingly, it's for a shared award. Jesus Christ Superstar Live in Concert's Emmy win for Outstanding Variety Special (Live) made official EGOT members of all three of its producers—John Legend, Tim Rice, and Andrew Lloyd Weber. For Legend, the honor was even more monumental as he's both the youngest person to ever EGOT and the first black male to join the club.

(SH)EGOTS

Though the official number of EGOT winners is 12, it’s worth noting that there are a handful of other rather famous faces who have also earned all four awards ... but because at least one of them is a special or honorary award only—not a competitive one—their inclusion in the official club is questionable. Let’s call them SHEGOTs?

1. BARBRA STREISAND


Terry Fincher, Express/Getty Images

Amazingly, the only Tony Award that Barbra Steisand has on her mantel is a non-competitive one; in 1970, she was named Star of the Decade.

2. LIZA MINNELLI

Performer Liza Minnelli
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Liza Minnelli may have been handed a Grammy Legend Award in 1990—but this legend has no competitive Grammy to speak (or sing) of.

3. JAMES EARL JONES

James Earl Jones accepts the Special Tony Award for Lifetime Achievement in the Theatre onstage during the 2017 Tony Awards at Radio City Music Hall on June 11, 2017 in New York City
Theo Wargo, Getty Images for Tony Awards Productions

Though he's been a Hollywood icon for decades, James Earl Jones's only Oscar win was an honorary one in 2012. He did receive a Best Actor nomination in 1971 for The Great White Hope, but lost out to George C. Scott for Patton. (It's worth noting that Scott had alerted the Academy ahead of time that he refused the nomination, so it was hardly surprising that he wasn't there to accept the actual award.)

4. ALAN MENKEN

Johnny Mercer Award Honoree Alan Menken performs onstage at the Songwriters Hall Of Fame 48th Annual Induction and Awards at New York Marriott Marquis Hotel on June 15, 2017 in New York City
Larry Busacca, Getty Images for Songwriters Hall Of Fame

Composer/songwriter Alan Menken won the Tony for Best Original Score for the Broadway version of Newsies in 2012, but his 1990 Emmy for his contribution to "Wonderful Ways to Say No," an anti-drug cartoon special, was an honorary one—leaving him one official award short of an EGOT.

5. HARRY BELAFONTE

Harry Belafonte attends the 2016 Library Lions Gala at New York Public Library - Stephen A Schwartzman Building on November 7, 2016 in New York City
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In 2014, Harry Belafonte was awarded the Academy's Jean Hersholt Humanitarian Award—putting him in the elite class of a half-dozen (SH)EGOTs.

6. QUINCY JONES

Music producer Quincy Jones attends Spotify's Inaugural Secret Genius Awards hosted by Lizzo at Vibiana on November 1, 2017 in Los Angeles, California
Matt Winkelmeyer, Getty Images for Spotify

Music producer Quincy Jones may be one of the world's most award-winning artists, but a competitive Oscar has so far eluded him. Like Belafonte, the only Academy Award he has won is the Jean Hersholt Humanitarian Award (which he received in 1994). Beyond that, he is a seven-time Oscar nominee.

ALMOST EGOTS

While there are are a number of artists who came close to EGOT'ing during their lifetimes—including Robin Williams (who was short a Tony), Jessica Tandy (she was missing a Grammy), Henry Fonda (who was minus an Emmy), and Leonard Bernstein (who never won an Oscar)—the EGOT dream is still alive for dozens of artists.

1. JULIE ANDREWS

It's hard to believe that Julie Andrews has yet to win a Tony Award (though she's been nominated for three). If and when she does, she can add EGOT to her resume.

2. LIN-MANUEL MIRANDA

The Hamilton creator came so close to EGOT'ing last year. But something tells us it won't be long before he's inducted into this elite group of artists.

3. MARTIN SCORSESE

He may be one of the world's most acclaimed filmmakers, but it took him more than a quarter-century to earn his first (and so far only) Oscar. Hopefully a Tony will be next.

4. FRANCES MCDORMAND

Just below the EGOT, there's what is known as the Triple Crown of Acting: a performer who has won an Oscar, Emmy, and a Tony (but is missing a Grammy). Frances McDormand is among that group.

5. VIOLA DAVIS

Like McDormand, Viola Davis is part of the Triple Crown club.

6. RANDY NEWMAN

It took 20 years and 16 nominations, but Randy Newman finally became an Oscar winner in 2002 when he won the award for Best Original Song for "If I Didn't Have You" from Monsters, Inc. He still needs a Tony though.

7. AL PACINO

He's one of the most celebrated actors alive, but Al Pacino is no Grammy winner.

8. JOHN WILLIAMS

The iconic composer may hold the record for the most Oscar nominations for a living person, but John Williams has yet to receive a single Tony Award nomination.

9. CHER

The iconic singer is one Tony Award short of an EGOT.

10. ELTON JOHN

The "Rocket Man" singer is one Emmy Award away from an EGOT.

11. AND 12. RON HOWARD AND BRIAN GRAZER

Longtime producing partners Ron Howard and Brian Grazer have seemingly conquered every medium, but neither one has yet won a Tony (though Grazer has come closer; he was nominated in 2008).

13. AND 14. TREY PARKER AND MATT STONE

The South Park creators are just an Oscar short of the EGOT goalpost.

17 Funny Facts About Schitt's Creek

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Schitt’s Creek is a classic fish-out-of-water story: After they lose their entire video store fortune to the government because their business manager hasn't been paying their taxes, the Rose family—parents Johnny (Eugene Levy) and Moira (Catherine O'Hara) and their adult children David (Daniel Levy) and Alexis (Annie Murphy)—head to the only asset the government has allowed them to keep: the town of Schitt’s Creek. The cosmopolitan Roses, who had purchased the town as a joke, move in to the local motel, where they share two adjoining rooms; they stick out like sore thumbs in their new home.

But at its heart, Schitt’s Creek is a show about family. “We’ve used a fish out of water scenario to help dramatize that story,” co-creator and star Daniel Levy told Assignment X, “forcing them into a motel room and ... examining what it means to be a family and what relationships are and having the time to concentrate and focus on who they are to each other and what they mean to each other.” Here are a few things you might not have known about the series.

1. Reality TV inspired some elements of Schitt's Creek.

Annie Murphy as Alexis Rose and Jennifer Robertson as Jocelyn Schitt in Schitt's Creek.
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Daniel told Out in 2015 that “It really just started with me being in Los Angeles, knowing that I wanted to write. I had been watching some reality TV at the time and was concentrating on what would happen if one of these wealthy families would lose everything. Would the Kardashians still be the Kardashians without their money?”

Annie Murphy recounted at 92Y Talks in 2018 that she looked to the Kardashians for inspiration for her character. “I watched a bunch of clips—YouTube clips, because I couldn’t bring myself to watch entire shows—of, you know, Kardashians and that kind of thing” for some of Alexis’s tone and mannerisms, including the particular way she holds her hands, she explained. “When they hold their handbags, they hold their purses [on their arms] with their broken wrist this way,” Murphy said, pantomiming someone holding a bag with their hand hanging limply, palm up. For Alexis, she flipped her wrist so that her hand was hanging palm down (you can see it in action here).

2. Schitt's Creek is a family affair.

To flesh out his idea, Levy turned to his dad, frequent Christopher Guest collaborator (and American Pie star) Eugene. The two had never worked together before; in fact, pre-Schitt’s, Daniel had been adamant about doing his own thing. “People are so quick to judge children of people in entertainment,” he told Assignment X. “I just thought, if nobody knows the association and I’m able to build something for myself, then I can introduce my dad—when people actually respect me for what I’ve done, as opposed to snap-judge why I got the job or what I was doing.”

Why go to him for Schitt’s? As Daniel explained to NPR, he had seen the family-loses-it-all idea “played out on mainstream television and sitcoms, but I'd never really seen it explored through the lens of a certain style of realist comedy that my dad does so well. So I came to him and pitched the idea and asked him if he would be interested at all in just fleshing it out and seeing if there was anything there. And fortunately, there was some interest and we started talking.”

Eugene told The New York Times that he was thrilled to have the chance to collaborate with his son: “My heart was actually palpitating. You could see it over my shirt.”

(Eugene and Daniel aren't the only Levys on the show, either: Sarah Levy, daughter of Eugene and sister of Daniel, also appears on Schitt’s Creek as Twyla Sands, the lone waitress at the town’s most happening diner, Cafe Tropical.)

3. Eugene Levy came up with the title Schitt's Creek.

“It was actually just out of coincidence really," Daniel told Out. "He was having a dinner conversation a few weeks prior, about this theoretical town of Schitt's Creek: You would have Schitt Hardware and Schitt Grocers." When they were researching ways that people had lost their fortunes, they came across stories of people who had bought towns for various reasons and later ended up bankrupt. “We thought, well, what if this family, as a joke for the son's 16th birthday, found this town called Schitt's Creek, bought it as a joke because of the name and then ended up having to live there?” Daniel said.

The show’s name can make promotional tours interesting: Not all TV or radio outlets can say it, for fear of being fined for using profanity. On The Late Show with Stephen Colbert, for example, the name of the show has to appear on screen every time it’s spoken aloud.

4. Annie Murphy also auditioned for the role of Stevie Budd.

At a 92Y Talks discussion in 2016, Murphy revealed that she auditioned for both Stevie Budd—the deadpan concierge at the Schitt’s Creek motel where the Roses make their home—and Alexis, the self-centered socialite character she would eventually play. “I’ve never worked so hard at an audition in my life,” she said. “I made my husband rehearse it with me just into the ground.”

In the presentation pilot—which is meant to secure a season order and not destined to air on TV—Alexis had been played by Abby Elliott, who couldn’t continue on the show because of another project. So auditions were held in Los Angeles, where Daniel said they saw “hundreds” of people for the role.

“There had to be some kind of intrinsic likeability to this family, otherwise there’s really no reason to watch—because on paper they’re not very likeable,” he said. “I had been sitting through two days of auditions, and you see these girls come in and they’re dressed like Paris Hilton and they’re playing that part, which was essentially the part that was written on paper. But what I was looking for was what Annie brought in, which was this wonderfully natural likeability to this girl who is so unlikeable, who is so, like, horrifyingly self-involved … It all kind of fell into place, and I called my dad and said ‘I found Alexis, thank god.’”

But Eugene’s immediate response, according to Daniel, was that Murphy had brown hair, unlike the blonde vision of Alexis he had in his head from the pilot. So they had Murphy read for Stevie, because, Daniel said, “I’m not not having her on the show.” When Murphy landed the role of Alexis, she dyed her hair blonde, and Emily Hampshire was cast as Stevie (who had been played by Lindsay Sloane in the pilot).

5. Emily Hampshire doesn't remember anything about her audition.

Emily Hampshire as Stevie Budd in Schitt's Creek.
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When she got the audition for Schitt's Creek, Hampshire was living in L.A. and going through a rough time. "I literally had $800 in my bank account, hadn't worked in a year, was getting a divorce," she tells Mental Floss.

To make matters worse, she was also breaking out into hives when she went out on auditions. So when her agent called about Schitt's, Hampshire said she absolutely couldn't go read in person; what she could do instead was put herself on tape. But at her agent’s insistence, Hampshire went in to audition in front of Daniel and a casting director—and it was a memorable experience for everyone involved but her: Hampshire says she doesn't remember any of it.

Thankfully, Levy does. “Emily came in and immediately said, ‘I’m sorry, this is going to be terrible,’” he recalled at 92Y Talks in 2018. “She did it, and it was great, and I remember saying … ‘Why don’t we just try it where she gets a little more kick out of these people. She’s not just judging them, she’s like, enjoying them, too.’ So she did it again, and you can tell when it clicks … and I remember saying, ‘Great, we’re good,’ and she was like, ‘no, it was—oh god, it was terrible, it was so bad.’” Then, she covered her head with her shirt to hide. Hampshire doesn’t remember that part, either, but, said Levy, “I remember it fondly.”

6. Stevie is the audience's stand-in.

“The character of Stevie has always acted as the eyes of the audience," Daniel said during a 92Y Talks in 2018. "She is the person who is going to say the things that the audience is probably saying to each other while watching it. And I think it’s always important to have that one character on the show that you can trust.”

That was something that resonated with Hampshire. "I think what I connected to in Stevie is that she really stands in for the audience in a way," Hampshire says, "and I felt like I just had to watch these people around me and take them in in an honest way and it would be funny."

In the character breakdown she received when she auditioned, Hampshire says that Stevie was described as "being from a small town, and she's very deadpan." But over the course of four seasons, Stevie has evolved. In season one, Hampshire says, "I don’t think she had any attachment to the motel or to anyone—on purpose. To not be attached or kind of be emotionally invested in anything is a much safer place to be. Over four seasons, she has opened up. I think Stevie grows up a lot this season and really learns to take responsibility for things that I don't think she ever wanted to take responsibility for."

In the fourth season, viewers will see how deep Stevie and David's friendship is, and her partnership with Johnny in running the motel gives her "a new support system that allows her to bloom into whatever kind of special thing she's going to become," Hampshire says.

7. Catherine O'Hara brought something special to the character of Moira Rose.

It was Eugene who suggested O’Hara—his frequent collaborator in Guest’s mockumentaries—for the part of Moira Rose. “I was not going to say, ‘No, that’s not a good idea,’” Daniel told The New York Times. “When he offers up Catherine O’Hara, you take it and run with it.”

And Moira’s eccentricities are all O’Hara’s doing. “We always knew Moira was an actress, an ex-soap star, who became a socialite, chairing major charity events around the world,” Eugene told The Hollywood Reporter. “But Catherine, who always brings something so creative to the table, added a very extreme affectation to her actress character that made Moira so much funnier than we had imagined her.”

O’Hara told Awards Daily that her character’s voice is “kind of a mix of people I’ve met. There’s one woman who’s very feminine and lovely. She just has a unique way of putting sentences together.” Inspiration can come from other sources, too: In the Season 3 episode “New Car,” O’Hara at one point had to use a British accent. “There’s a woman on Sirius radio who claims to be a dog whisperer or pet psychic. Have you heard this woman?” she asked Awards Daily. “That’s basically the accent I’m doing.”

8. Moira's aesthetic is based on Daphne Guinness.

Eugene Levy as Johnny Rose and Catherine O'Hara as Moira Rose in Schitt's Creek.
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“Catherine came in with a reference, when we first started exploring what the aesthetic of this strange woman would be, and she brought in a picture of Daphne Guinness, who is the heir to the Guinness fortune,” Daniel said at 92Y Talks in 2018. “And she was a McQueen muse, and I looked at it, and I said ‘How do we translate this to television?’ And we thought if we kept it in black and whites and went just far enough, I think we can sort of rein it in.”

Moira’s over-the-top looks (which include a number of wigs that, according to Hampshire, have names) are created by Dan and Debra Hanson. “They shop all year because these characters have to have extremely high-end, designer wardrobes, but [the Roses] don’t have that money anymore,” O’Hara told Awards Daily. “I’ve never enjoyed wardrobe fittings in my life until now!”

9. The wardrobe on Schitt's Creek tells a story.

“Dan plays a big hand in the costuming, along with the costume designer Debra Hanson, who is amazing,” Murphy told Build. “Catherine and I do hours and hours of fittings before we start shooting. And I’ll come out of the room and Dan will be like, ‘Mm mm,’ and send me back in.”

After joking that that “makes me sound crazy,” Daniel said that “the mandate, from a creative standpoint … was that the wardrobe on this show is able to tell a story that we don’t have to write … we’re constantly reminded of who these people are and where they came from.”

Because the show is on a tight budget, lots of the wardrobe, he said, comes from eBay and thrift stores. Levy told Vulture in 2019 that all the clothes have to come from around the time when the Roses lost their money—and that the most he'll pay for any item is $200.

10. The location of Schitt's Creek is purposefully ambiguous.

Schitt’s Creek is a Canadian production, and the Rose family had a place in New York, but when people ask him where the town of Schitt’s Creek is located, Eugene says that he tells them it’s wherever they think it should be. “We didn’t set Schitt’s Creek in any location or any country, it’s just Schitt’s Creek,” he said at 92Y Talks in 2016. “We honestly wanted the focus of the show to be on this town, and if you put it in a country with real states or put it in a country with real provinces, then things become tangible … it kind of diffuses the focus to me.”

11. There's not a lot of improv on the Schitt's Creek set.

That fact might surprise fans of Eugene and O'Hara’s work on Guest films like Waiting for Guffman and Best in Show, where the cast works from an outline of the action with no dialogue rather than a traditional script. “[Schitt’s] is completely a scripted show, but we do an awful lot of playing around with the lines when we get to the set,” Eugene told The Hollywood Reporter. “What looked good on paper doesn’t always play when you hear the words out loud. So, we do change things until they end up sounding right.”

“When we get the script, I kind of work on it on my own and play with it then,” O’Hara told Awards Daily. “The Levy gentlemen give me respect, and I respect them and email them with possibilities. I don’t feel the need to improvise because our scripts are great.”

Which is not to say that everything is shot as written: Levy said at 92Y Talks in 2018 that Murphy’s “you get murdered first!” from the pilot episode was improvised.

12. The baseball team in the town where Schitt's Creek films changed its name to honor the show.

Schitt’s Creek films in Canada, in Goodwood, Ontario. “We did dingy up the town tremendously,” Daniel told NPR. “It is a lovely town that we had turned into the town of ‘Schitt's Creek.’”

All of the show's interiors are shot at a studio, but the buildings are actual structures in Goodwood, dressed to look like Schitt's Creek. According to Hampshire, many of the buildings are on a single intersection. "There’s Bob’s Garage, which is a garage, but we put a sign up, and then the café and the apothecary are stores," Hampshire says. "When we shoot there, we make them into our stores." The motel was, at one point, actually a motel. "It’s been since turned into this basketball boys club sleeping quarters camp thing," she says. "When we go in, it really smells like a locker room."

In the first season, locals set up lawn chairs to watch filming and wandered through shots; by the second season, Eugene told 92Y Talks in 2016, they were “proud citizens of Schitt’s Creek.” The town seems to have embraced its alter ego, as evidenced by the actions of its minor league baseball team. “They had a minor league kind of baseball team there that actually changed their name from the Goodwood Bears to the Schitt's Creek Bears for an entire month,” Eugene told NPR.

13. When it comes to Schitt's Creek, Daniel Levy leaves no detail unconsidered.

And that includes the wear and tear on the carpets in the mote. “In my head it’s like, ‘We should all know that they don’t vacuum their carpets all the time,’” Levy told GQ in 2019. "These are lived-in carpets. We’re in a motel. If we’re going to vacuum the carpets, which I know has to be done, we also need to scuff them up a bit after." He does all the scuffing himself: "It’s in the details for me, and when the details aren’t executed perfectly, I get a bit … ornery," he said. (But Daniel doesn't bring that energy to set: "It’s crazy how comfortable he is doing this, how calm and confident he is running the show," O'Hara told GQ.)

14. Chris Elliot makes Eugene break constantly.

Eugene Levy as Johnny Rose and Chris Elliott as Roland Schitt in Schitt's Creek.
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According to Murphy, Eugene “giggles like a schoolboy” in scenes with Chris Elliot, who plays Schitt’s Creek Mayor Roland Schitt. “He’s got my number,” Levy said in an interview with Build. “He’s constantly making me laugh on set … He does it intentionally, of course, and he actually succeeds.”

One scene in the show’s third season was particularly tough to get through and resulted in hours of outtakes: “[Chris] gets in kind of behind me, trying to show me how to hold a [golf] club properly,” Levy recalled. “That’s one of the times I think I laughed the hardest in the three seasons, was trying to get through that scene.” He couldn’t stop laughing and was eventually admonished by the director. (They did eventually get the shot.)

15. Cafe Tropical's menu is Murphy's favorite prop.

Jennifer Robinson as Jocelyn Schitt and Catherine O'Hara as Moira Rose in Schitt's Creek.
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Cafe Tropical’s huge menu is often played for laughs on Schitt’s Creek, and it’s Murphy’s favorite prop on the show. “I wish everyone could see the inside of the menu because it’s very detailed and there’s literally every dish you could possibly imagine,” Murphy said at 92Y Talks in 2018. “There are literally 150 things you could order on this menu, and they’re all described.” The props department couldn’t find a big enough real-life menu, so they ended up creating massive ones in a custom size.

16. Hampshire regularly borrows Stevie's clothes.

With her Chucks, flannels, and overalls, Stevie easily has the most comfortable wardrobe on Schitt's Creek. It's so comfortable, in fact, that Hampshire often borrows items to wear on her time off. "I always take this one pair of Stevie’s jeans that I love—they’re like the perfect baggy boyfriend roll-up jeans," Hampshire says. "I take hoodies. I actually take Stevie’s Converse because they’re better than my exact Converse for some reason. I always take her stuff, which Dan doesn't understand at all. He’s like, 'What is there to take? Like, why would you ever borrow this stuff?' But for some reason, the wardrobe women, they just find the perfect hoodie or the perfect jean—so I take those."

17. Season 6 of Schitt's Creek will be its last.

Daniel announced the news on Twitter in a letter written by himself and Eugene. "We are so grateful to have been given the time and creative freedom to tell this story in its totality, concluding with a final chapter that we had envisioned from the very beginning," they wrote. "It’s not lost on us what a rare privilege it is in this industry to get to decide when your show should take its final bow. We could never have dreamed that our fans would grow to love and care about these characters in the ways that you have.” The final season, which will consist of 14 episodes, will air on the CBC and Pop in 2020.

This piece was updated in 2019.

Batmania: When Batman Ruled the Summer of 1989

JD Hancock, Flickr // CC BY 2.0
JD Hancock, Flickr // CC BY 2.0

“Flop” is how marketing research group Marketing Evaluation Inc. assessed the box office potential of the 1989 Warner Bros. film Batman. The big-budget production, directed by Tim Burton and co-starring Michael Keaton as Batman and Jack Nicholson as the Joker, was expected to be one of the rare times a major Hollywood studio took a comic book adaptation seriously. But according to the marketing data, the character of Batman was not as popular as the Incredible Hulk, who was then appearing in a slate of made-for-television movies. And he was only a quarter as appealing as the California Raisins, the claymation stars of advertising.

That prediction was made in 1988. The film was released on June 23, 1989, and went on to gross $253.4 million, making it the fifth most successful motion picture up to that point.

While Marketing Evaluation may have miscalculated the movie’s potential, they did hedge their bet. By the time profits from the movie’s merchandising—hats, shirts, posters, toys, bed sheets, etc.—were tallied, the company said, Warner Bros. could be looking at a sizable haul.

When the cash registers stopped ringing, the studio had sold $500 million in tie-in products, which was double the gross of the film itself.

In 1989, people didn’t merely want to see Batman—they wanted to wear the shirts, eat the cereal, and contemplate, if only for a moment, putting down $499.95 for a black denim jacket studded with rhinestones.

Batmania was in full swing. Which made it even more unusual when the studio later claimed the film had failed to turn a profit.

 

The merchandising blitz of Star Wars in 1977 gave studios hope that ambitious science-fiction and adventure movies would forever be intertwined with elaborate licensing strategies. George Lucas's space opera had driven audiences into a frenzy, leading retailers to stock up on everything from R2-D2 coffee mugs to plastic lightsabers. It was expected that other “toyetic” properties would follow suit.

They didn’t. Aside from 1982’s E.T., there was no direct correlation between a film’s success and demand for ancillary product. In 1984 alone, Gremlins, Ghostbusters, and Indiana Jones and the Temple of Doom were smash hits. None of them motivated people to flock to stores and buy Gizmo plush animals or toy proton packs. (Ghostbusters toys eventually caught on, but only after an animated series helped nudge kids in their direction.)

Warner Bros. saw Batman differently. When the script was being developed, producers Jon Peters and Peter Guber were urging writers to make sure scenes were aligned with planned merchandising. They scribbled notes insisting that no onscreen harm come to the Batmobile: It should remain pristine so that kids would want to grab the toy version. As Batman, millionaire Bruce Wayne had a collection of vehicles and gadgets at his disposal—all props that could be replicated in plastic. Batman's comic book origins gave him a unique iconography that lent itself to flashy graphic apparel.

In March 1989, just three months before the film's release, Warner Bros. announced that it was merging with Time Inc. to create the mega-conglomerate Time-Warner, which would allow the film studio to capitalize on a deep bench of talent to help drive the “event” feel of the film.

Prince was signed to Warner's record label and agreed to compose an album of concept music that was tied to the characters; “Batdance" was among the songs and became a #1 hit. Their licensing arm, Licensing Corporation of America, contracted with 300 licensees to create more than 100 products, some of which were featured in an expansive brochure that resembled a bat-eared Neiman Marcus catalog. The sheer glut of product became a story, as evidenced by this Entertainment Tonight segment on the film's licensing push:

In addition to the rhinestone jacket, fans could opt for the Batman watch ($34.95), a baseball cap ($7.95), bicycle shorts ($26.95), a matching top ($24.95), a model Batwing ($29.95), action figures ($5.95), and a satin jacket modeled by Batman co-creator Bob Kane ($49.95).

The Batman logo became a way of communicating anticipation for the film. The virtually textless teaser poster, which had only the June 23 opening date printed on it, was snapped up and taped to walls. (Roughly 1200 of the posters sized for bus stops and subways were stolen, a crude but effective form of market research.) In barber shops, people began asking to have the logo sheared into the sides of their heads. The Batman symbol was omnipresent. If you had forgotten about the movie for even five minutes, someone would eventually walk by sporting a pair of Batman earrings to remind you.

At Golden Apple Comics in Los Angeles, 7000 packs of Batman trading cards flew out the door. Management hired additional staff and a security guard to handle the crowds. The store carried 36 different kinds of Batman T-shirts. Observers compared the hysteria to the hula hoop craze of the 1950s.

One retailer made a more contemporary comparison. “There’s no question Batman is the hottest thing this year,” Marie Strong, manager of It’s a Small World at a mall in La Crosse, Wisconsin, told the La Crosse Tribune. “[It’s] the hottest [thing] since Spuds McKenzie toward the end of last year.”

 

By the time Batman was in theaters and breaking records—it became the first film to make $100 million in just 10 days, alerting studios to the idea of short-term profits—the merchandising had become an avalanche. Stores that didn’t normally carry licensed goods, like Macy’s, set up displays.

Not everyone opted for officially-licensed apparel: U.S. marshals conducted raids across the country, seizing more than 40,000 counterfeit Batman shirts and other bogus items.

Collectively, Warner raked in $500 million from legitimate products. In 1991, the Los Angeles Times reported that the studio claimed only $2.9 million in profit had been realized from merchandising and that the movie itself was in a $35.8 million financial hole owing to excessive promotional and production costs. It was a tale typical of creative studio accounting, long a method for avoiding payouts to net profit participants. (Nicholson, whose contract stipulated a cut of all profits, earned $50 million.)

Whatever financial sleight-of-hand was implemented, Warner clearly counted on Batman to be a money-printing operation. Merchandising plans for the sequel, 1992’s Batman Returns, were even more strategic, including a tie-in agreement with McDonald’s for Happy Meals. In a meta moment, one deleted script passage even had Batman’s enemies attacking a toy store in Gotham full of Batman merchandise. The set was built but the scene never made it onscreen.

The studio was willing to give Burton more control over the film, which was decidedly darker and more sexualized than the original. Batman Returns was hardly a failure, but merchandising was no longer as hot as it was in the summer of 1989. Instead of selling out of shirts, stores ended up marking down excess inventory. McDonald’s, unhappy with the content of the film, enacted a policy of screening movies they planned to partner with before making any agreements. By the time Warner released 1995’s Batman Forever, the franchise was essentially a feature-length toy commercial.

It paid off. Licensing for the film topped $1 billion. Today, given the choice between a film with Oscar-level prestige or one with the potential to have its logo emblazoned on a rhinestone jacket that people would actually want to buy, studios would probably choose the latter. In that sense, the Batmania of 1989 endures.

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