The Christmas Book Flood: Iceland’s Literature-Loving Holiday Tradition

iStock.com/Viktor_Gladkov
iStock.com/Viktor_Gladkov

In Iceland, the most popular Christmas gifts aren't the latest iProducts or kitchen gadgets. They're books. Each year, Iceland celebrates what’s known as “Jólabókaflóðið:” the annual Yule Book Flood.

The holiday season is the Black Friday of the Icelandic publishing world—but it’s not just about one day. According to Reader’s Digest, at the beginning of November, each household in Iceland gets a copy of the Bokatidindi, the Iceland Publishers Association’s catalog of all the books that will be published that year, giving residents a chance to pick out holiday books for their friends and family. September to November marks Icelandic publishers’ biggest season, and many sell the majority of their yearly stock leading up to Christmas. Even grocery stores become major booksellers during the Book Flood season.

The Jólabókaflóðið (pronounced YO-la-bok-a-flothe) tradition dates back to post-World War II economic policies. Iceland separated from Denmark in 1918, and didn’t become a fully autonomous republic until 1944. During the Great Depression, the country created a rigid, intricate system of import restrictions, and its protectionist policies continued after the war. High inflation and strict rations on imported goods made it difficult for Icelanders to get their hands on many products. The one imported product that was relatively easy to get? Paper. As a result, books became the nation’s default gift purchase, and they still are, more than half a century later.

The "flood" in Christmas Book Flood has more to do with the deluge of books hitting bookstores than it does a flood of books flowing onto individual bookshelves. To take advantage of the tradition, most hardback books published in Iceland come out in the months leading up to Christmas, when Icelanders will be purchasing them for friends and family. (Cheaper paperbacks often come out a few months later, since people are more apt to buy those for themselves rather than their loved ones, according to The Reykjavik Grapevine’s Hildur Knútsdóttir.)

While family traditions vary from household to household, most Icelanders unwrap a book on December 24, according to Reader’s Digest. Some people get a book for every member of their family, while others do a swap exchange where everyone brings one title and everyone gets to pick one from the pile. After the exchange, many people cozy up with their new volume and get reading, preferably in bed, with chocolate.

As Icelandic writer Alda Sigmundsdóttir explained in a blog post in 2008, people in Iceland “will typically describe the pinnacle of enjoyment as lying in bed eating konfekt [filled chocolates] and reading one of the books they received under the tree. Later, at the slew of Christmas parties that inevitably follow, the Christmas books will be a prominent topic of conversation, and post-Yule the newspapers are filled with evaluations of which books had the best and worst titles, best and worst covers, etc.” Sounds like a pretty good tradition to us.

It’s not surprising that Iceland places such high importance on giving and receiving books. The country reads and publishes more books per capita than any other nation in the world, and one in 10 Icelanders have published a book themselves. (There’s an Icelandic adage, “ad ganga med bok I maganum,” that means “everyone gives birth to a book.” Well, technically it means “everyone has a book in their stomach,” but same idea.)

But the glut of books that flood the Icelandic market during the latter months of the year may not be as completely joyful as it sounds, some critics warn—at least not when it comes to the stability of the publishing market. Iceland is a nation of just 338,000 people, and there are more books than there are people to buy them. Some publishers, faced with a lack of space to store the unsold books, have had to resort to destroying unpurchased stock at the end of the holiday season. But marketing books outside of Yuletime is a relatively budding practice, one that Icelandic presses are still adapting to. It’s hard to beat the prospect of curling up after Christmas dinner with a freshly opened book and a bunch of chocolates, after all.

Virginia Woolf Calls D.H. Lawrence and James Joyce 'Overrated' in Newly Unearthed 1923 Survey

James Joyce
James Joyce
Hulton Archive/Getty Images

Don’t feel too bad if you’ve ever struggled to get through James Joyce’s Ulysses or one of D.H. Lawrence’s long-winded books. Virginia Woolf and several other well-respected writers of the 20th century had a few choice words for Joyce and Lawrence, labeling them the "most overrated" English writers in a recently rediscovered 1923 survey.

As Smithsonian reports, these thoughts were recorded in a journal that was passed around British literary circles that included Woolf and nine other writers in the early 20th century. Within the “literary burn book,” as Vox dubbed it, writers recorded their answers to a 39-question survey about their thoughts on popular writers of the time, both living and dead. For example, they were asked to choose the greatest literary genius of all time, as well as the author most likely to be read in 25 years’ time. (In response to the latter question, author and poet Hilaire Belloc simply answered, “Me.”)

Titled Really and Truly: A Book of Literary Confessions, the book eventually ended up in novelist Margaret Kennedy’s possession. It was recently rediscovered by her grandson, William Mackesy, who, along with his cousin, is one of the literary executors of Kennedy's estate.

“Within were pages of printed questions with 10 sets of handwritten answers dated between 1923 and 1927,” Mackesy explained in The Independent. “Then the names came into focus and our eyes popped. Here were Rose Macaulay, Rebecca West, Hilaire Belloc, Stella Benson—and Virginia Woolf. And our granny.” It's unclear who originally wrote the survey.

In addition to taking jabs at Lawrence and Joyce, one unnamed respondent called T.S. Eliot the worst living English poet as well as the worst living literary critic. In response to a prompt to name the dead author whose character they most disliked, the participants name-dropped Samuel Johnson, Oscar Wilde, George Meredith, Marcel Proust, and Lord Byron. Woolf, for her part, answered, “I like all dead men of letters.” (If the respondents had known about the misdeeds of Charles Dickens, he may have ended up on the list, as well.)

“It is interesting how perceptions change, especially how little mention there is of now-most-celebrated writers from that era,” Mackesy notes. This little activity wasn’t entirely petty, though. Shakespeare, unsurprisingly, won the most votes for greatest literary genius. Homer, author of The Iliad and The Odyssey, received one vote.

[h/t Smithsonian]

Game of Thrones is Getting a New Tie-In Book Series for Season 8

Insight Editions
Insight Editions

For Game of Thrones fans who are fearing that they'll be left with nothing new to learn about the world of Westeros once the season 8 finale airs, we've got good news. As io9 reports, a new tie-in book series is coming to help you cope with your post-GOT blues.

The series will be a four-volume, behind-the-scenes look at the TV series, and will be released by Insight Editions. Each book will focus on a different aspect of making the show come to life.

First up is Game of Thrones: The Storyboards, by lead storyboard artist William Simpson, which will be released on May 28, 2019. It will be followed in the fall by The Art of Game of Thrones, The Photography of Game of Thrones, and Game of Thrones: The Costumes.

Game of Thrones: The Storyboards is available for preorder on Amazon now.

[h/t io9]

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