These Walgreens Freezers Are Spying on You

Marc Fizer, YouTube
Marc Fizer, YouTube

Shopping in a public place shouldn't carry with it any expectations of privacy. Your shopping card collects data. Your credit card company knows what you're buying. Store cameras make sure you're not shoplifting. But would you expect the freezer to profile you according to your age or gender?

That's coming, and sooner than you think. At a Walgreens location in New York City, Fast Company reporter Katharine Schwab recently examined the possible future of retail customization and had a face-to-screen encounter with a cooler door that makes recommendations based on who happens to be staring into it. Instead of being see-through glass, the doors look more like slot machines—bright and vivid rows of ice cream, food, and beverage options. Using cameras, motion sensors, and eye-tracking, the door's display shifts its focus to target specific demographics.

A woman looking at the cooler might see an ad for Diet Coke, for example, while a man standing in the same spot a few minutes later could be directed to picking up a Coke Zero. Whether consumers see advertising for Red Bull or Gatorade might depend on their age. Time of day matters, too. If it's near dinnertime, maybe the screen will be nudging you toward a frozen pizza. If it's a scorching hot day, you’ll be directed to pints of ice cream.

Owing to the longstanding controversy regarding facial recognition software, the system only makes inferences about your appearance. It cannot take your photo and determine your identity, or that you've been in the store before. Instead, it analyzes your photo looking for facial characteristics and micro-measurements that sometimes correspond with age or gender.

Cooler Screens, the manufacturer behind the technology, has partnered with Walgreens locations to outfit six stores across the country with the displays to assess how consumers react to this kind of targeted promotion in the real world. If and when the practice spreads, questions are likely to follow. Does Cooler Screens store and share this data? (The company says it doesn't.) How deep does its gaze go? Will it recommend junk food to the heavyset and low-calorie options to slim figures? Will it make suggestions based on ethnicity? Will it report shoplifters to management?

For now, the Cooler Screens footprint is small, but there are some heavy hitters behind it. The startup was co-founded by former Argo Tea CEO Arsen Avakian and received financing from Microsoft. With the participating Walgreens locations reporting double-digit sales increases in freezer aisles, it may not be long before Big Freezer is watching you.

[h/t Fast Company]

Fish Tube: How the 'Salmon Cannon' Works and Why It's Important

PerfectStills/iStock via Getty Images
PerfectStills/iStock via Getty Images

If you’ve been on the internet at any point in the past week, you’ve certainly come across footage of wildlife conservationists stuffing salmon into a giant plastic tube and shuttling them over obstacles. It’s so bizarre—even by the already loose standards of the web—that it briefly ignited discussions over fish welfare, its purpose, and the seeming desire of people to be similarly transported through a pneumatic tunnel into a new life.

Naturally, the “salmon cannon” has a mission beyond amusing the internet. The system was created by Whooshh Innovations, a company that essentially adopted the same kind of transportation system featuring pressurized tubing that's used in banking. Initially, the system was intended to transport fruit over long distances without bruising. At some point, engineers figured they could do the same for fish.

The fish payload is secured at the entrance of the tube—acceptable species can weigh up to 34 pounds—and moves through a smooth, soft plastic tube that conforms to their body shape. Air pressure behind them keeps them moving. The fish are jettisoned between 16 and 26 feet per second to a new location, where they emerge relatively unscathed. Because there’s no need for a water column, the tubing can cover most terrain at virtually any height.

The tubing solution is a human answer to a human problem: dams. With fish largely confined to still bodies of water thanks to dams and facing obstacles swimming upstream to migrate and spawn, fish need some kind of assistance. In the past, “fish ladders” have helped fish move upstream by providing ascending steps they can flop on, but not all fish can navigate such terrain. Another system, trapping and hauling fish like cargo, results in disoriented fish who can even forget how to swim. The Whooshh system, which has been in used in Washington state for at least five years, allows for expedient fish export with an injury rate as little as 3 percent, although study results have varied.

The video features manual insertion of the fish. In the wild, Whooshh counts on fish making semi-voluntary entries into the tubing. Once they swim into an enclosure, they’re curious enough about the tube to go inside.

If all goes well, the system could help salmon be reintroduced to the Upper Columbia River in Washington, where the population has been depleted by dams. Testing of the device there is awaiting approval from the U.S. Army Corps of Engineers.

[h/t Popular Mechanics]

12 Facts About Netflix, Recommended For You

kasinv/iStock Editorial via Getty Images Plus
kasinv/iStock Editorial via Getty Images Plus

Netflix has become the world’s intravenous line for filmed entertainment. And like any media empire, it has a few stories of its own to tell. Take a look at some lesser-known, non-buffering facts about the streaming giant.

1. Early Netflix subscribers got a lot of Chinese pornography.

Addict man at computer laptop watching porn internet addiction concept
OcusFocus/iStock via Getty Images

In 1998, Netflix was still in the business of selling as well as renting DVDs. To try and offer consumers something new, co-founder Marc Randolph decided to offer footage of President Bill Clinton’s Grand Jury testimony about his involvement with Monica Lewinsky. But according to the book Netflixed, the duplicating house had a mix-up: out of the 1000 customers who ordered Clinton's interview, a few hundred received discs full of hardcore Chinese pornography.

2. Netflix was originally called Kibble.

Choosing a name for the company was a drawn-out process. Directpix.com, Replay.com, and other names were considered; so was Luna.com, which was the name of Randolph’s dog. When the company was being incorporated, he named it Kibble.com until they could decide on something permanent.

3. Netflix executives used to make house calls.

From the beginning, Netflix has been preoccupied with seeing how users interact with its software in order to select titles. In the late 1990s, subscribers near the company’s location in Los Gatos, California were reached via telephone and asked a series of questions. Then staffers would ask if they could stop by to watch them use the site. Surprisingly, most agreed. Netflix brought them coffee, a small investment for gaining valuable information about their usage.

4. Netflix got Dennis Quaid to sing.

For a 2006-2007 publicity tour, Netflix decided to screen films in thematically-correct locations: For example, Field of Dreams was shown in the “real” Iowa cornfield-slash-baseball diamond featured in the movie. But the company also wanted actors to make appearances. Their approach: offer to let those with bands perform for the crowds. Kevin Costner, Bruce Willis, Dennis Quaid, and Kevin Bacon all agreed to the barter deal. Quaid and his band, The Sharks, played in New Orleans before a screening of his film The Big Easy.

5. Netflix has made a science out of spoilers.

Because so much of Netflix’s high-profile content can be “binged” in a single weekend, the company commissioned cultural anthropologist Grant McCracken to examine how spoilers affect a person’s viewing habits. McCracken identified classifications of spoiler-prone people by whether they ruin a plot twist intentionally or hold it over others. (Some people are “Coded Spoilers,” too self-aware to let anything slip. These people are your friends.) His verdict? Some people enjoy the power they get from having knowledge of spoilers. But if a show is good enough, knowing about key scenes won't dissuade viewers from watching.

6. Netflix staffers think you decide on a movie in two minutes.

Apple iPad displaying Netflix app, Black with Reflection
bmcent1/iStock Editorial via Getty Images

Netflix spends more than $150 million on improving their recommendation system every year, trying to arrange selections based on what they think you might like. That kind of personalized menu is necessary: The company estimates that users spend only two minutes browsing for a title before choosing one or opting for another diversion entirely.

7. Netflix staffers also think you might be kind of a liar. 

You can stop trying to impress Netflix with the streaming version of keeping Ulysses on your coffee table. In a 2013 WIRED interview, Carlos Gomez-Uribe—the company's vice president of product innovation from 2010 to 2016—noted that viewers often report viewing documentaries or esoteric foreign movies. “But in practice,” he said, “that doesn’t happen very much.”

8. the first "netflix original" was an abstract test footage short.

In order to test frame rates and how their streaming service handles different kinds of content, Netflix produced 11 minutes of test footage in 2011 that can be viewed by typing “example show” in their search engine. Cut together (as seen above), the shorts become a very strange, very abstract art film, with an unidentified man juggling and reciting Shakespeare. (But not, sadly, juggling while reciting Shakespeare.)

9. Netflix binge-watching might correlate with depression. 

A 2015 study by the University of Texas found that respondents who claimed to binge Netflix shows were more likely to suffer from depression, lack of self-control, or loneliness. The good news? The sample group was small—only 316 people—and the university’s definition of “binge-watching” was as low as two episodes. Amateurs. 

10. There’s a secret Netflix menu.

Netflix website showing on screen laptop with macbook pro at cafe
wutwhanfoto/iStock Editorial via Getty Images Plus

No, not that kind of secret menu. Pressing Shift + Alt + a left mouse click brings up a troubleshooting menu that allows you to adjust the bit rate of a stream so it doesn’t buffer. (On a Mac, it's Shift + Option + click.) The picture quality won’t be as good, but it’s better than a pixelated Demogorgon.

11. There was once a glitch in the Netflix matrix. 

In 2014, Netflix’s content descriptions became odd amalgamations of two different titles to create one completely nonsensical listing. The summaries were quickly fixed, but not before someone took several screen shots of the mishaps.

12. You'll soon be able to stream Netflix in a Tesla.


Justin Sullivan, Getty Images

In July 2019, Tesla founder Elon Musk informed Tesla owners they would soon be able to stream both Netflix and YouTube in their cars, an attractive option for anyone looking to keep passengers occupied. But there's a catch: The services only work when the cars are parked. The feature will be available in newer-model cars at a date to be determined.

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