These Walgreens Freezers Are Spying on You

Marc Fizer, YouTube
Marc Fizer, YouTube

Shopping in a public place shouldn't carry with it any expectations of privacy. Your shopping card collects data. Your credit card company knows what you're buying. Store cameras make sure you're not shoplifting. But would you expect the freezer to profile you according to your age or gender?

That's coming, and sooner than you think. At a Walgreens location in New York City, Fast Company reporter Katharine Schwab recently examined the possible future of retail customization and had a face-to-screen encounter with a cooler door that makes recommendations based on who happens to be staring into it. Instead of being see-through glass, the doors look more like slot machines—bright and vivid rows of ice cream, food, and beverage options. Using cameras, motion sensors, and eye-tracking, the door's display shifts its focus to target specific demographics.

A woman looking at the cooler might see an ad for Diet Coke, for example, while a man standing in the same spot a few minutes later could be directed to picking up a Coke Zero. Whether consumers see advertising for Red Bull or Gatorade might depend on their age. Time of day matters, too. If it's near dinnertime, maybe the screen will be nudging you toward a frozen pizza. If it's a scorching hot day, you’ll be directed to pints of ice cream.

Owing to the longstanding controversy regarding facial recognition software, the system only makes inferences about your appearance. It cannot take your photo and determine your identity, or that you've been in the store before. Instead, it analyzes your photo looking for facial characteristics and micro-measurements that sometimes correspond with age or gender.

Cooler Screens, the manufacturer behind the technology, has partnered with Walgreens locations to outfit six stores across the country with the displays to assess how consumers react to this kind of targeted promotion in the real world. If and when the practice spreads, questions are likely to follow. Does Cooler Screens store and share this data? (The company says it doesn't.) How deep does its gaze go? Will it recommend junk food to the heavyset and low-calorie options to slim figures? Will it make suggestions based on ethnicity? Will it report shoplifters to management?

For now, the Cooler Screens footprint is small, but there are some heavy hitters behind it. The startup was co-founded by former Argo Tea CEO Arsen Avakian and received financing from Microsoft. With the participating Walgreens locations reporting double-digit sales increases in freezer aisles, it may not be long before Big Freezer is watching you.

[h/t Fast Company]

The Pope's Swiss Guards Are Now Outfitted in 3D-Printed Helmets

Franco Origlia/Getty Images
Franco Origlia/Getty Images

The Popemobile isn't the only innovative piece of gear used by the Pope and his posse. Though they still look traditional, the outfits worn by the Swiss Guard now include a high-tech piece of headwear designed by the 3D-printing design team at HP, Fast Company reports.

Members of the Swiss Guard, the Vatican's private army, wore the same helmet for more than 500 years. The steel hat is branded with the crest of Pope Julius II (the "mercenary pope" and the guard's founder) and embellished with a red feathered crest for special events.

Though it made for an iconic look, the original helmet had some practical issues. After baking in the Sun for hours, the metal would heat up and burn the guard's heads. Steel also isn't the most comfortable material to be wearing on your head all day, and because it rusts so easily, it doesn't make sense to wear it in the rain.

The updated helmets from HP solve these problems while maintaining the style of the old headgear. They're made from PVC plastic, which means they're lighter and resistant to UV rays. They're also water-resistant and don't need to be polished constantly to prevent rusting.

The hats are even more affordable than their more traditional predecessors. It costs $1000 and takes 14 hours to 3D-print each PVC helmet, while it took $2000 and 100 hours to forge a single steel one.

Interested in learning about more Papal upgrades? Here are some of the stylish rides the Pope used to get around in recent decades.

[h/t Fast Company]

This Smart Ink Poster Changes According to the Weather

Typified
Typified

With detailed weather data available at a glance on smartphones or on the Weather Channel 24 hours a day, checking the forecast has never been easier. But Typified, a Melbourne, Australia-based company, believes that some people would rather hang their weather forecast on the wall than look at their phone or television. Typified is currently enjoying a successful round of funding on Kickstarter for its Weather Poster, a mountable “screen” that depicts current weather conditions.

Look closely, though, and you’ll see it’s not really a screen at all. Instead, Typified is using paper and digital ink to create a dynamic display that can react to the changing weather with a Wi-Fi connection.

The silk-screen printed poster has a simple layout, with three weather icons—rain and snow, cloudy, or sunny—that correspond to four-hour intervals throughout the day. Using input from a tiny built-in computer, the ink in the icons changes color from blue to white to indicate current conditions and the forecast.

Typified is betting that people aren’t looking for another high-tech display for their home or office—the poster, which emits no light at all, is unobtrusive, and lightweight enough (3.4 pounds) to be hung on a wall with adhesive strips.

Buy one for yourself on Kickstarter, where a pledge of $135 earns supporters one Weather Poster and two years of free weather forecasts (subsequently $7.50 per year). The campaign runs through March 4, and the poster is set to be shipped to backers in July 2019.

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