Why a Rare Coca-Cola Bottle Could Sell for Over $100,000 at Auction

Joe Lodge, Flickr // CC BY 2.0
Joe Lodge, Flickr // CC BY 2.0

It’s not hard to understand why some collectors are fixated on Coca-Cola memorabilia. For over a century, the company has produced numerous banners, posters, signs, cans, and other products, some of which now fetch a premium on the secondary market.

One glass bottle in particular is currently commanding a price that might raise eyebrows: If estimates for an upcoming auction are met, it could sell for well over $100,000.

The bottle, offered by Morphy Auctions, features the curvaceous shape familiar to Coca-Cola fans, with a tapered neck and bottom. It’s said to be one of the prototypes the company toyed with back in 1915, when they were in search of a distinctive shape for their glass containers. (Aluminum cans weren’t introduced until 1960.) The bottle, which differed from the straight tube-shaped product issued by bottlers, was an attempt to make Coca-Cola stand out among copycats and was designed so it could be recognized even if it was broken.

Why is this bottle so revered? In addition to being a “missing link” of sorts in the evolution of the curved bottle, which was finalized and released in 1917, it was also supposed to have been destroyed, as all the other test bottles were. Discovered in the personal effects of a former Coca-Cola employee, it appears to be the only surviving intact prototype, making it highly desirable among collectors.

A prototype of an earlier design sold for $240,000 in 2011. Bidding on this bottle is currently at $90,000 and will almost certainly increase when the auction goes live on April 14.

Should you happen to come across one of the contoured bottles that were mass-produced following this design development, don’t assume you’ve struck it rich. The consumer bottles were produced in the millions and usually sell for between $6 and $30, with the straight-sided bottles that preceded them selling for between $25 and $400. The better money is in the “Hutchinson” bottles that pre-dated the curved design and featured a metal stopper that sealed the bottle. The Hutchinsons, which were produced between the 1890s and early 1900s, can command up to $4000.

Read more about the prototype bottle on the Morphy Auctions website.

[h/t Food & Wine]

Look Back at All 23 MCU Films With the Infinity Saga Box Set Trailer

Marvel Studios
Marvel Studios

While there had been plenty of popular Marvel movies prior to 2008’s Iron Man, everything changed when Robert Downey Jr. stepped into the role of Tony Stark and began the Marvel Cinematic Universe. With that came the Infinity Saga, the culmination of all 23 films of phases one, two, and three of the MCU, concluding with the bittersweet Avengers: Endgame earlier this year. While fans are no doubt excited to follow Phase 4 with all the new, exciting films to come, nothing will ever be the same again.

Now that it’s all over, Marvel Studios is releasing an Infinity Saga box set of all the MCU films so far, and according to ComicBook.com, the upcoming release has also come with an emotional trailer. After debuting at San Diego Comic-Con earlier this summer, fans can now see the trailer on YouTube. 

The trailer features the biggest moments in the Infinity Saga leading up to Iron Man snapping the universe back into place, and sacrificing himself in the process. “What a world—universe, now,” Tony’s voice narrates. He’s got that right.

With Phase 4 of the MCU not picking back up until May 2020 with Black Widow, buying this box set might not be a bad idea. A release date has not been announced yet.

El Camino, the Breaking Bad Movie, Is Coming to Theaters

Doug Hyun/AMC
Doug Hyun/AMC

On October 11, Netflix will unleash El Camino: A Breaking Bad Movie on the world at midnight. But for those Los Pollos Hermanos-loving fans who want the theatrical experience, Entertainment Weekly reports that the film will also screen in cinemas across 68 cities from October 11 to October 13.

Breaking Bad creator Vince Gilligan told The Hollywood Reporter that he filmed the movie—his feature film directorial debut—in CinemaScope 2.39 wide-screen format, making it an ideal film to watch in a theater. “Every time we’d put out a new season of Breaking Bad, we would have a premiere in a big movie theater,” Gilligan said. “I always thought, ‘This thing, it looks like a movie. It doesn’t look like a show.’ I really want to be able to share that with fans.”

Not much is known about the Jesse Pinkman movie, which filmed in secrecy last year. However, during this Sunday’s Emmys broadcast, a longer trailer will be released.

Here’s what we do know, though: Gilligan told The Hollywood Reporter he worked with a fairly high budget and was able to film outside of Albuquerque. Ten “familiar” Breaking Bad characters will make appearances, including Jesse's beloved pal Badger. No matter what, the movie—whether watched in theaters, on your couch, or at your desk—will be an epic event.

To find tickets, click here and type in your city. Several shows in NYC are already sold out, so it’s best to purchase tickets sooner rather than later.

[h/t Entertainment Weekly]

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