New Coke is Making a Comeback Thanks to Stranger Things

Finn Wolfhard, Noah Schnapp, Sadie Sink, Caleb McLaughlin, Millie Bobby Brown, and Sadie Sink in Stranger Things.
Finn Wolfhard, Noah Schnapp, Sadie Sink, Caleb McLaughlin, Millie Bobby Brown, and Sadie Sink in Stranger Things.
Netflix

In what was considered one of the biggest consumer product marketing blunders of all time, the Coca-Cola Company upset devotees of their signature beverage by introducing New Coke in 1985. Sweeter and smoother than the original, people practically revolted over the change, and the drink eventually disappeared from shelves.

In 2019, New Coke is not only resurfacing—it might turn out to be one of the company's savviest marketing moves to date.

CNN reports that Coca-Cola will be producing 500,000 cans of New Coke in collaboration with Netflix to promote season 3 of Stranger Things, the 1980s-set paranormal drama. Cans will be featured on the show in a kind of retro product placement.

Fans can look for the cans online, which will be offered as a free gift with the purchase of two special Coca-Cola Classic or Coke Zero Sugar glass bottles with Stranger Things artwork beginning Thursday. Special vending machines will also be set up in major cities, and visitors to Atlanta's World of Coca-Cola can purchase the product there, too.

The company is using the exact same recipe for New Coke that got them in hot water back in 1985. For many, it will be their first chance to sample the drink that anti-New Coke activist and retiree Gay Mullins described as being "unbelievably wimpy" and tasting like Pepsi (a comment meant to be derogatory). Originally intended to replace Coca-Cola Classic, the drink was eventually rebranded Coke II and sold through 2002.

Coca-Cola anticipates demand will exceed their 500,000 can allotment, which means you're likely to see them pop up on eBay before long.

The new season of Stranger Things premieres July 4.

[h/t CNN]

Alexander Skarsgård Could Have Played Thor in the Marvel Cinematic Universe

Larry Busacca, Getty Images
Larry Busacca, Getty Images

Marvel fans may have trouble imagining Thor played by anyone other than Chris Hemsworth, but apparently, Alexander Skarsgård was pretty darn close to getting the role. How close, you ask? He tried on the costume, held the hammer, and even filmed an audition in the garb.

In 2009—just a year after True Blood premiered—the actor told MTV that he met with Marvel Studios president Kevin Feige and Thor director Kenneth Branagh about the part. “Yeah, I met with Kevin [Feige] a few times and the director,” he said. “There was definitely some truth in that, yeah.”

When the MTV interviewer said he thought the actor had the perfect look to bring Thor to life, Skarsgård simply replied, “So did I.”

But before you start to feel too sorry for Skarsgård, let's not forget the number of impressive roles the True Blood alum has landed. At the moment, he’s playing Perry Wright in HBO’s Big Little Lies, for which he won both an Emmy and a Golden Globe.

As for the Thor role, Hemsworth went on to play the God of Thunder in multiple films, and although his future in the MCU is not certain after Avengers: Endgame, the Australian actor confirmed he’d love to keep playing the character.

You Can Now Buy Your Own Harry Potter Invisibility Cloak 

Daniel Radcliffe in Harry Potter and the Sorcerer's Stone (2001).
Daniel Radcliffe in Harry Potter and the Sorcerer's Stone (2001).
Warner Bros.

Harry Potter fans, prepare to go nuts. Toy group Wow! Stuff has officially come out with an invisibility cloak and pre-orders begin on July 1.

According to CNET, the cloak works like a green screen and uses an app to show the wearer disappearing in photos and videos. The user can then save the photos and videos to their phone and show everyone their vanishing skills. The toy company felt compelled to warn users that they won't actually disappear, which is hilarious but worth clarifying in case someone thought they now had access to invisibility cloaks and real magic.

The creators actually examined the original cloak used on Daniel Radcliffe in Harry Potter and the Sorcerer’s Stone, now housed at Leavesden Studio, to make sure it was as close to the real one as possible.

The cloak, which is not transparent to the wearer, comes in two different versions: The standard cloak costs $70 and includes a stand to situate one’s phone for pictures. The deluxe version, which costs $80, has a serpent-themed border and a tabletop tripod so you can really go wild with photos.

The cloaks are set for an August 1 release, and have already made an impression on toy lovers, winning Innovative Toy of the Year at Sweden’s Toy Awards.

[h/t CNET]

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