How Does Jelly Belly Create Its Weird Flavors?

iStock
iStock

If you’re a Harry Potter fan, you’ve no doubt received a box of Bertie Bott’s Every Flavour Beans in your Easter basket at least once. As its name suggests, there are beans of many flavors in the boxes—and not just nice ones. In addition to beans that taste like banana, lemon, and blueberry, there are also black pepper, earwax, booger, earthworm, and vomit jelly beans. Ditto for the company’s BeanBoozled line, which features lookalike jelly beans in flavors like buttered popcorn and rotten egg, licorice and skunk spray, peach and barf, and chocolate pudding and canned dog food. (Part of the fun of taking the BeanBoozled Challenge is finding out which one you’ve gotten!)

Having tasted the vomit jelly bean myself, I can tell you it does, in fact, taste like puke. (I had to spit it out.) “We’re nothing if not committed to making flavors as true to life as possible,” Jelly Belly spokesperson Jana Sanders Perry tells mental_floss, “and that includes the wacky flavors, too.” Still, no one at Jelly Belly is eating canned dog food or vomit to make these beans, or putting that stuff in the beans themselves—and yet, they taste just like what they’re named after. So how is it done?

Smells play a huge part in how we taste, so Jelly Belly’s first step in creating a jelly bean involves analyzing the real thing in a gas chromatograph. The machine converts the target object into vapors in an oven (either after dissolving it in a solvent and then boiling it or simply by heating it), and then analyzes the chemical makeup of those vapors and converts them to flavor markers, which is what Jelly Belly’s team uses as a starting point for its beans. “This is how many of our flavors are analyzed and created, particularly those found in the BeanBoozled and Bertie Bott’s Every Flavour Beans lines,” Perry says.

For example, when the company decided to add a new bean called Stinky Socks to its BeanBoozled line, “our flavor scientist aged his own socks in a sealed plastic bag for a couple of weeks,” Perry says. The scientist then took the socks and put them in the gas chromatograph, which generated a report of the socks’ flavor makeup; the bean’s flavor was created using that data. “In the early tests of what became Stinky Socks flavor, the scent permeated everything the scientist wore, even though she was making a very small batch,” Perry says. “Usually you can do some laundry and take a shower and all is well, but [her] leather boots took on the scent and would not let it go. It’s the only time I’ve heard of one of the flavors causing such extreme ruin.” The company’s flavor scientists refined the flavor so it’s less potent.

Once a new jelly bean flavor is created, it goes through taste testing trials to get the flavor just right, and adjustments are made based on that feedback. Occasionally, that input comes from the company’s owners. “A few of them grew up on farms with chickens and have had run-ins with rotten eggs,” Perry says. “When we created the Rotten Egg flavor, it passed through the usual channels for taste testing, and when it got to our Chairman of the Board, Herm Rowland, and his daughter, now-President & CEO Lisa Rowland Brasher, they both had the same feedback: Needs even more rotten egg flavor. Both have strong memories of the smell of a rotten egg [after it] exploded in their hands.”

But sometimes flavors are created in a more roundabout way; it’s not always about putting something like puke in the gas chromatograph. “The Vomit in the Bertie Bott’s and Barf in BeanBoozled lines were born from the humble attempt to make a pizza-flavored jelly bean,” Perry says. “Attempt after attempt was rejected by our taste testers because the cheese flavor of the pizza was not palatable.”

The company shelved the flavor, but when it was time to make a vomit jelly bean, one team member brought up the failed pizza flavor. “We made a few adjustments,” Perry says, “and the rest is history.”

This article originally appeared in 2015.

What Makes Dogs Tilt Their Heads?

iStock.com/JoeChristensen
iStock.com/JoeChristensen

By tilting its head slightly to the side, a dog can melt the heart of even the most hardened cat person. Most everyone finds this behavior adorable, but few people can explain what compels a dog to do it. Are dogs somehow aware of the effect they have on humans, using a cute trick to exploit us for affection?

Experts say the real answer has more to do with your dog's ability to empathize. Dogs are impressively good at reading and responding to our body language and vocal cues. When you're lecturing your pooch for taking food off the counter, they're taking it all in even if the literal message gets lost in translation. Same goes for when you’re giving your pup praise. Dogs are capable of recognizing certain parts of human language, so when they cock their heads as you speak to them, it's possible they're listening for specific words and inflections they associate with fun activities like meals and playtime.

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The head-tilt may also have something to do with how the canine ear is constructed. Even though dogs sense frequencies humans are incapable of hearing, their ability to detect the source of sounds is less precise than ours. A dog's brain calculates extremely minuscule differences between the time it takes a sound to reach each ear, so a simple change in head position could provide them with useful sensory information. When dogs tilt their heads, some experts believe they are adjusting their pinnae, or outer ears, in order to better pinpoint the location of a noise.

Stanley Coren of Psychology Today believes that vision also has something to do with this behavior. If you try holding your fist in front of your nose, you can get a fair sense of what it’s like to view the world with a muzzle. When watching someone speak, the "muzzle" will block the lower part of their face from view, and if you tilt your head to one side you will be able to see it more clearly. In addition to being able to perceive emotional cues in our voices, dog can also read our facial expressions. When cocking their heads to the side, Coren suggests that dogs are trying to get a better view of our mouths, where our most expressive facial cues originate.

If your dog is a frequent head-tilter, this could mean that they're especially empathetic. Some experts have reported that dogs who are more socially apprehensive are less likely to tilt their heads when spoken to. But if your dog doesn't display this behavior, there's no need to automatically label them as a canine sociopath (especially if they have pointy ears or a flatter snout). And even if the head tilt does come from instinct, the more owners respond to it with positive reinforcement, the more likely dogs are to do it in search of praise.

Have you got a Big Question you'd like us to answer? If so, send it to bigquestions@mentalfloss.com.

Where Did the Phrase 'Red Herring' Come From?

iStock.com/Mathias Darmell
iStock.com/Mathias Darmell

You may have seen a red herring in a recent book or movie, but you probably only realized it after the fact. These misleading clues are designed to trick you into drawing an incorrect conclusion, and they're a popular ploy among storytellers of all stripes.

If you've seen or read the Harry Potter series—and really, who hasn’t?—then you may recall some of the many instances where J.K. Rowling employed this literary device. That endearing plot twist about the nature of Snape's character, for example, is likely one of the longest-running red herrings ever written.

Sometimes they aren't even subtle. Agatha Christie's murder mystery And Then There Were None directly mentions red herring in reference to a character's death, and a statue of a red herring appears in Lemony Snicket's A Series of Unfortunate Events. Perhaps most blatantly, a character in the cartoon A Pup Named Scooby-Doo who was constantly being blamed for myriad crimes was named—you guessed it—Red Herring.

But where does this literary device come from, and why is it named after a fish? For a bit of background: herring are naturally a silvery hue, but they turn reddish-brown when they're smoked. Long before refrigerators were invented, this was done to preserve the fish for months at a time. They can also be pretty smelly. As Gizmodo's io9 blog points out, it was believed that red herring were dragged against the ground to help train hounds to sniff out prey in the 17th century. Another theory was that escaped prisoners used the fish to cover their tracks and confuse the dogs that tailed them.

However, io9 notes that red herring were actually used to train horses rather than dogs, and only if the preferred choice—a dead cat—wasn't available. The idea was that the horses would get used to following the scent trail, which in turn would make them less likely to get spooked while "following the hounds amid the noise and bustle of a fox hunt," notes British etymologist and writer Michael Quinion, who researched the origin of the phrase red herring.

The actual origin of the figurative sense of the phrase can be traced back to the early 1800s. Around this time, English journalist William Cobbett wrote a presumably fictional story about how he had used red herring as a boy to throw hounds off the scent of a hare. He elaborated on this anecdote and used it to criticize some of his fellow journalists. "He used the story as a metaphor to decry the press, which had allowed itself to be misled by false information about a supposed defeat of Napoleon," Quinion writes in a blog. "This caused them to take their attention off important domestic matters."

According to Quinion, an extended version of this story was printed in 1833, and the idiom spread from there. Although many people are more familiar with red herrings in pop culture, they also crop up in political spheres and debates of all kinds. Robert J. Gula, the author of Nonsense: Red Herrings, Straw Men and Sacred Cows: How We Abuse Logic in Our Everyday Language, defines a red herring as "a detail or remark inserted into a discussion, either intentionally or unintentionally, that sidetracks the discussion."

The goal is to distract the listener or opponent from the original topic, and it's considered a type of flawed reasoning—or, more fancifully, a logical fallacy. This application of red herring seems to be more in line with its original usage, but as Quinion notes: "This does nothing to change the sense of red herring, of course: it's been for too long a fixed part of our vocabulary for it to change. But at least we now know its origin. Another obscure etymology has been nailed down."

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