How Kiss's Alive! Saved Their Record Label—And Changed the Music Industry

Peter Cade, Central Press/Getty Images
Peter Cade, Central Press/Getty Images

It was late 1974, and Neil Bogart, CEO of Casablanca Records, was falling apart. His wife of nine years had divorced him. Warner Bros., Casablanca’s onetime parent company, had cut the fledgling label loose, saddling Bogart with crippling overhead and advertising costs. The company’s headquarters—a two-story house off the Sunset Strip that Bogart (no relation to Humphrey) decorated to resemble Rick’s Café from the film Casablanca—had devolved into a hedonistic playground awash in cocaine and Quaaludes. A few years earlier, he’d made stars of the Isley Brothers and Curtis Mayfield, whose soundtrack for Super Fly had been an instant hit. Now, at 31, he was watching his career crumble.

But Bogart had a plan. As part of the split with Warner Bros., Casablanca inherited a promising project: a double LP of audio highlights from The Tonight Show Starring Johnny Carson. It seemed like a sure thing. In 1974, The Tonight Show drew 14 million viewers a night. The year before, as the CEO of Buddah Records, Bogart had sold more than a million copies of a similar compilation titled Dick Clark: 20 Years of Rock N’ Roll. Bogart was so confident in The Tonight Show project that he envisioned the album as the first of four highlight records, stretching back decades.

Before SoundScan existed to track album sales, the recording industry conferred “gold” status to any album that shipped more than 500,000 copies. Bogart shipped 750,000 copies of Here’s Johnny: Magic Moments From the Tonight Show. As it turned out, no one wanted to listen to audio clips of a late-night talk show. The album was such a flop that distributors even mailed back their free promotional copies. Industry insiders joked that it had been shipped gold and “returned platinum.” Or as Casablanca cofounder Larry Harris put it, “It hit the floor with a lifeless, echoing thud.”

By the end of 1974, Casablanca was broke. To make payroll, Bogart cashed in his line of credit at a Las Vegas casino. The label seemed doomed. It needed a cheap hit just to survive.

One of the bands on Casablanca’s roster was in similarly rough shape. Kiss, a flamboyant heavy metal outfit from New York City, had released three albums by the spring of 1975. The band had a cult following in the Rust Belt. But the moment Kiss stepped into the studio, they deflated, unable to replicate the raucous energy of their live concerts.

This may have been an impossible task. Since their first gig in 1973, the foursome had performed only in Kabuki-style makeup, black leather costumes, and towering platform shoes. Onstage, Gene Simmons, the Israeli-born bassist with a 7-inch tongue, spat fire and fake blood at the audience. Blasts of smoke and pyrotechnics punctuated hard-driving songs like “Strutter,” “Deuce,” and “Black Diamond.” At the end of each set, drummer Peter Criss rose 10 feet above the stage atop a hydraulic drum riser. This intimidating stagecraft belied Kiss’s sound: more pop than metal, closer to David Bowie than Black Sabbath on the ’70s rock spectrum. Kiss’s stage show was so over the top that Bogart pitched the band as a headline act before the foursome had a legitimate hit. Queen, Genesis, and Aerosmith all canceled bookings with Kiss because no one wanted to play after the band.

But if Kiss was a circus act, Bogart was its P.T. Barnum. At pitch meetings, he’d unleash fireballs from his hand using magician’s flash paper, declaring “Kiss is magic!” Bogart hounded DJs, TV hosts, critics, and music magazines, pushing the Kiss brand. He even convinced Kiss to record a cover of “Kissin’ Time”—a single by ’60s teen idol Bobby Rydell—as a promotional tie-in for a nationwide kissing contest called “The Great Kiss-Off.”

None of it worked. And Kiss was fed up. The band received a meager $15,000 advance for its first three albums—Kiss, Hotter Than Hell, and Dressed to Kill— and despite Bogart’s fiery efforts, it had yet to see royalties. He’d even produced Dressed to Kill himself because he was unable to afford a professional producer.

Then Bogart had an idea. What if Kiss put out a live album? It’d be less expensive than a studio recording and might preserve some of the band’s incendiary live show. At the time, live records weren’t considered a legitimate product; bands released them mainly to fulfill contracts. But Bogart didn’t care. He knew this was his last chance.

Kiss liked the concept. Within days, Bogart had arranged to record a multicity tour, with stops in Detroit; Wildwood, New Jersey; Cleveland; and Wyoming. Since Bogart couldn’t finance the tour himself, Bill Aucoin, Kiss’s long-suffering manager, put $300,000 of his own money into costumes, expenses, and effects. To oversee the recordings, Bogart roped in Eddie Kramer, a star audio engineer who’d produced albums for Jimi Hendrix and Led Zeppelin.

On May 16, 1975, 12,000 people packed into Detroit’s Cobo Hall—the largest venue in a city many considered the capital of rock ’n’ roll. Bogart and Aucoin went all out on production. To fire up the crowd, a cameraman followed the band from the dressing room to the stage, projecting the shot onto a giant screen overhead. During the song “100,000 Years,” flamethrowers wrapped the band in a curtain of fire. And this time Criss’s drum kit rose to twice its usual height.

The concerts were a massive success, yet the recordings were still mediocre. The energy was there, but the band’s musicianship suffered in its frenzied live performance. In the end, sound engineers recorded over much of the material. Nevertheless, certain core elements remain, including Criss’s drum tracks, lead singer Paul Stanley’s stage banter, and the propulsive fury of early singles “Deuce” and “Strutter,” in which the band’s energy soars in response to the sound of thousands of screaming fans. The physical record was an accomplishment of its own. A double album with a gatefold sleeve, it featured handwritten notes from the band, a glossy eight-page booklet, and a centerfold collage of in-concert photos.

Alive! was released on September 10, 1975. Five days later, Aucoin sent Bogart a letter of termination: Kiss was leaving the label. In desperation, Bogart, who’d recently mortgaged his house, cut Aucoin and the band a check for $2 million to retain them. Then everyone sat back and watched the Billboard chart.

The result was unprecedented. Alive! peaked at No. 9 and remained on the charts for the next 110 weeks, becoming the band’s first record to sell more than a million copies. By the end of 1975, major rock bands from Blue Öyster Cult to REO Speedwagon suddenly found themselves opening for Kiss. Today, Alive! has sold more than 9 million copies, making it the biggest selling Kiss album of all time.

Alive! rescued both Kiss and Casablanca from oblivion. The band’s next three albums—Destroyer (1976), Rock and Roll Over (1976), and Love Gun (1977)—were all certified platinum. In 1977, Kiss topped a Gallup poll as the most popular act among American teens. The late ’70s saw a superstorm of Kiss merchandise, including Kiss makeup kits, pinball machines, Marvel comic books, and even a made-for-TV movie called Kiss Meets the Phantom of the Park.

But Alive! also changed the music industry. “Shortly after it hit, just about every hard rock band issued live albums,” says Greg Prato, a writer for Rolling Stone and the author of The Eric Carr Story, about Kiss’s short-lived drummer Eric Carr. “Some of those albums were the best live rock recordings of all time: Thin Lizzy’s Live and Dangerous, the Ramones’s It’s Alive, Queen’s Live Killers, Led Zeppelin’s The Song Remains the Same, Cheap Trick, At Budokan.”

What makes Alive! a masterpiece, though, is how it captures the essence of Kiss—a hard rock band that was meant to be seen, or at least heard, live. “The emphasis on a live album is the experience itself, specifically how close the record translates and interprets the experience of actually attending the show,” says author and Kiss fan Chuck Klosterman. “[Alive!] jumps out of the speakers. It feels like a bootleg of the highest quality.”

Ultimately, Bogart’s excessive spending habits, along with his prodigious cocaine use at Casablanca HQ, led to his ouster from the label in 1980. By that point, he’d become the reigning king of disco, breaking such acts as the Village People and Donna Summer. He died of cancer two years later at age 39, having just created Boardwalk Records and signed the then-unknown rock goddess Joan Jett. In the decades after his death, the iconic metal band he’d helped bring to the top continues to tour, even making an appearance on American Idol in 2009. For 40 years, Kiss has been sending drum kits aloft (albeit with a different drummer), performing in fully painted faces, setting stages on fire, all in an effort to recapture an impossible sound. With Alive!, Bogart had created a chimera. It was a record that could never exist in real life: part raucous energy, part polished studio overdubs, a “live” masterpiece better than the best live act in rock history.

This piece originally ran in Mental Floss magazine.

Nickelback Responds to Once Upon a Deadpool Trailer Shout-Out

Mike Windle, Getty Images for iHeartMedia
Mike Windle, Getty Images for iHeartMedia

Fans of the Merc With a Mouth were curious when it was announced that a PG-13 version of Deadpool 2 would be coming to theaters. Many people assumed it would likely just be a severely edited version of the original film that cut out some of the most R-rated jokes so that younger audiences could enjoy it, too. Those people were wrong.

While the redux, which has been dubbed Once Upon a Deadpool, is essentially the same film (albeit with less vulgarity), this time around it's being told in the style of The Princess Bride. Yep, the film features Deadpool telling his story to an all-grown-up Fred Savage, who starred in the 1987 Rob Reiner classic.

The new add-on to Deadpool 2 opens up a lot of opportunity for comedic banter between the two, and a new trailer confirms just that. The clip shows an argument between Deadpool and Fred, where they have a disagreement about the talent of the rock band Nickelback.

When Fred calls Nickelback “over-produced, formulaic ear garbage,” Deadpool takes it personally and reminds the former child actor of the band’s many impressive achievements.

After Fred apologizes, it hilariously becomes evident that he, too, is indeed a fan. And the two break out in song with Nickelback’s “How You Remind Me.”

Deadpool fans and even Nickelback haters loved the teaser—and the band took notice, too.

For the record, Nickelback's divisiveness as a band has been such a hot-button topic that, in 2016, a Finnish researcher actually conducted a study on why the Canadian rockers engender so much hate. Her conclusion? They're too safe, a little boring, and just too damn popular.

Once Upon a Deadpool will arrive in theaters for a limited run on December 12, 2018.

11 Things You May Not Know About John Lennon

Hulton Archive/Getty Images
Hulton Archive/Getty Images

Before he was one of the world's most iconic musicians, John Lennon was a choir boy and a Boy Scout. Let's take a look at a few facts you might not have known about the leader and founding member of The Beatles

1. HE WAS A CHOIR BOY AND A BOY SCOUT.

Yes, John Lennon, the great rock 'n' roll rebel and iconoclast, was once a choir boy and a Boy Scout. Lennon began his singing career as a choir boy at St. Peter's Church in Liverpool, England and was a member of the 3rd Allerton Boy Scout troop.

2. HE HATED HIS OWN VOICE.

Incredibly, one of the greatest singers in the history of rock music hated his own voice. Lennon did not like the sound of his voice and loved to double-track his records. He would often ask the band's producer, George Martin, to cover the sound of his voice: "Can't you smother it with tomato ketchup or something?"

3. HE WAS DISSATISFIED WITH ALL OF THE BEATLES'S RECORDS.

Dining with his former producer, George Martin, one night years after the band had split up, Lennon revealed that he'd like to re-record every Beatles song. Completely amazed, Martin asked him, "Even 'Strawberry Fields'?" "Especially 'Strawberry Fields,'" answered Lennon.

4. HE WAS THE ONLY BEATLE WHO DIDN'T BECOME A FULL-TIME VEGETARIAN.

John Lennon (1940 - 1980) of the Beatles plays the guitar in a hotel room in Paris, 16th January 1964
Harry Benson, Express/Hulton Archive/Getty Images

George Harrison was the first Beatle to go vegetarian; according to most sources, he officially became a vegetarian in 1965. Paul McCartney joined the "veggie" ranks a few years later. Ringo became a vegetarian not so much for spiritual reasons, like Paul and George, but because of health problems. Lennon had toyed with vegetarianism in the 1960s, but he always ended up eating meat, one way or another.

5. HE LOVED TO PLAY MONOPOLY.

During his Beatles days, Lennon was a devout Monopoly player. He had his own Monopoly set and often played in his hotel room or on planes. He liked to stand up when he threw the dice, and he was crazy about the properties Boardwalk and Park Place. He didn't even care if he lost the game, as long as he had Boardwalk and Park Place in his possession.

6. HE WAS THE LAST BEATLE TO LEARN HOW TO DRIVE.

Lennon got his driver's license at the age of 24 (on February 15, 1965). He was regarded as a terrible driver by all who knew him. He finally gave up driving after he totaled his Aston-Martin in 1969 on a trip to Scotland with his wife, Yoko Ono; his son, Julian; and Kyoko, Ono's daughter. Lennon needed 17 stitches after the accident.

When they returned to England, Lennon and Ono mounted the wrecked car on a pillar at their home. From then on, Lennon always used a chauffeur or driver.

7. HE REPORTEDLY USED TO SLEEP IN A COFFIN.

According to Allan Williams, an early manager for The Beatles, Lennon liked to sleep in an old coffin. Williams had an old, abandoned coffin on the premises of his coffee bar, The Jacaranda. As a gag, Lennon would sometimes nap in it.

8. THE LAST TIME HE SAW PAUL MCCARTNEY WAS ON APRIL 24, 1976. 

Paul McCartney (left) and John Lennon (1940-1980) of the Beatles pictured together during production and filming of the British musical comedy film Help! on New Providence Island in the Bahamas on 2nd March 1965
William Lovelace, Daily Express/Hulton Archive/Getty Images

McCartney was visiting Lennon at his New York apartment. They were watching Saturday Night Live together when producer Lorne Michaels, as a gag, offered the Beatles $3000 to come on the show. Lennon and McCartney almost took a cab to the show as a joke, but decided against it, as they were just too tired. (Too bad! It would have been one of the great moments in television history.)

9. HE WAS ORIGINALLY SUPPOSED TO SING LEAD ON THE BEATLES'S FIRST SINGLE, 1962'S "LOVE ME DO."

Lennon sang lead on a great majority of the early Beatles songs, but Paul McCartney took the lead on their very first one. The lead was originally supposed to be Lennon, but because he had to play the harmonica, the lead was given to McCartney instead.

10. "ALL YOU NEED IS LOVE" WAS THE BEST LYRIC HE EVER WROTE.

A friend once asked Lennon what was the best lyric he ever wrote. "That's easy," replied Lennon, "All you need is love."

11. THE LAST PHOTOGRAPHER TO SNAP HIS PICTURE WAS PAUL GORESH.

Ironically (and sadly), Lennon was signing an album for the person who was to assassinate him a few hours later when he was snapped by amateur photographer Paul Goresh on December 8, 1980.

Lennon obligingly signed a copy of his latest album, Double Fantasy, for Mark David Chapman. Later that same day, Lennon returned from the recording studio and was gunned down by Chapman, the same person for whom he had so kindly signed his autograph.

Morbidly, a photographer sneaked into the morgue and snapped a photo of Lennon's body before it was cremated the day after his assassination. Yoko Ono has never revealed the whereabouts of his ashes or what happened to them.

This post originally appeared in 2012.

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