20 Things You Didn't Know About Dairy Queen

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Whether you're craving a plain vanilla cone or an elaborate banana split, your local Dairy Queen has been the go-to spot for summertime soft-serve since 1940.

1. THE FIRST DQ WAS LOCATED IN JOLIET, ILLINOIS.

black and white photo of a young well-dressed girl eating an ice cream cone
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To promote the new soft-serve store, founder Sherb Noble suggested an "all you can eat for 10 cents" sale. The promotion was so popular, Noble worried that the stampede of customers would break the glass windows of the store front.

2. A "BRAZIER" DAIRY QUEEN IS ONE THAT SERVES HOT FOOD IN ADDITION TO ICE CREAM.

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A "brazier," by the way, is another word for a charcoal grill.

3. THERE'S A RHYME AND REASON TO THE COMPANY'S NAME.

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The original store was deemed Dairy Queen because Jack "Grandpa" McCullough, the "driving force" behind DQ's soft serve, said his creation was a queen among dairy products.

4. DAIRY QUEEN'S SOFT SERVE RECIPE IS A HIGHLY GUARDED TRADE SECRET.

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And just like KFC and Coke, they'll never reveal the ingredients. "[The formula] is kept in a safe deposit box and there are only a few keys to it," DQ's chief branding officer, Michael Keller, has said.

5. NO DOUBT FORMED AT A DAIRY QUEEN IN 1986.

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Gwen Stefani and her brother Eric worked with other founding member John Spence at an Anaheim store, where they discussed forming a band. Other celebrity DQ employees include former Attorney General John Ashcroft, actress Bonnie Hunt, and singer Martina McBride.

6. THOUGH DAIRY QUEEN HAS BEEN AROUND SINCE 1940, IT DIDN'T INTRODUCE ITS TRADEMARK BLIZZARDS UNTIL 1985.

the one image of a Dairy Queen blizzard available on stock photo websites
Andrew Burton, Getty Images

They sold more than 175 million Blizzards in the very first year.

7. MANY FRANCHISES TURN BLIZZARDS UPSIDE DOWN IN FRONT OF CUSTOMERS BEFORE SERVING.

image of Warren Buffett and Bill Gates holding DQ blizzards upside down
Frederic J. Brown, Getty Images

It's proof of how thick and delicious their soft-serve is—but it's also a total marketing gimmick. Some stores offer the treat for free if the employee fails to perform the trick.

You can credit a teenage boy in Missouri for inspiring the practice. In the 1950s, Ted Drewes Jr. ran a frozen custard stand located in St. Louis, where he sold concretes—frozen custard mixed with bits of fruit. In 1959, 14-year-old Steve Gamber made a habit of visiting Drewes's stand nearly every day and asking for a chocolate malt. Every time Drewes handed it to him, Gamber would ask for him to make it thicker.

Eventually, Gamber said, Drewes got fed up and started turning it upside down "just to shut me up." But the tradition lasted, and Drewes began turning every customer's concrete upside down before serving it. In the 1970s, Dairy Queen franchisee Sam Temperato, who owned several DQ restaurants in St. Louis, took notice of both Drewes's concretes and cheeky presentation and went to Dairy Queen executives with the proposal for the first Blizzard. (Ted Drewes, meanwhile, is still a St. Louis institution.)

8. THE GREEN TEA BLIZZARD IS THE #1 SELLER IN CHINA.

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In the U.S., the most popular Blizzard is Oreo.

9. WARREN BUFFETT LOVES DAIRY QUEEN.

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Of course, he owns it—at least, Berkshire Hathaway does—but he really supports the product. Once, while dining at the Four Seasons in New York City, he asked staff to pick him up some DQ ice cream for dessert. Unfortunately, the city didn't have a DQ location at the time, so he had to settle for some cookies.

10. DQ SOLD A FROZEN YOGURT OPTION IN THE '90S, BUT IT DIDN'T CATCH ON.

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You may remember the Breeze, a lower-calorie Blizzard alternative that was made with frozen yogurt. It was around for about a decade before the company pulled it from the menu, saying demand was so low that the frozen yogurt would often go bad before it could be used.

11. DALLAS MAVERICKS OWNER MARK CUBAN ANGERED DAIRY QUEEN EMPLOYEES ACROSS THE NATION IN 2002.

image of Mark Cuban at a DQ restaurant holding an ice cream cone and wearing a nametag that says "Tony"
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Cuban suggested that Ed Rush, the NBA's head of officiating, wasn't even capable of managing a Dairy Queen. In response, the company invited the billionaire to give it a shot himself—and he accepted their offer. Wearing a "Tony" nametag, Cuban spent two hours serving customers at a Dairy Queen in Coppell, Texas, in 2002. He had trouble perfecting the trademark "Q" swirl at the top of soft-serve cones.

12. TECHNICALLY, WHEN YOU ORDER A CONE OR CUP AT DAIRY QUEEN, YOU'RE NOT GETTING ICE CREAM.

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According to the company, "Our soft-serve does not qualify to be called ice cream. To be categorized as ice cream, the minimum butterfat content must be 10 percent, and our soft-serve has only 5 percent butterfat."

13. THE DILLY BAR WAS INVENTED IN 1955.

The soft-serve round coated in chocolate and finished with that signature Dairy Queen swirl was introduced to the franchise by Robert Litherland, the co-owner of a store in Moorhead, Minnesota. Employees of an ice cream distributor in Minneapolis showed up at Litherland's door to demonstrate the technique, and finished by holding up the completed bar and saying, "Now, isn't that a dilly!" The name stuck, though Litherland had one regret: "We weren't smart enough to copyright that name." Too bad; it's been getting plenty of use elsewhere lately.

14. THE "MOOLATTE" ICE CREAM TREAT GENERATED SOME CONTROVERSY.

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When DQ rolled out the MooLatte frozen coffee drink in 2004, more than a few eyebrows were raised at the made-up word's similarity to the slur "mulatto." But the controversy wasn't enough to squash the product; it's still around today.

15. DENNIS THE MENACE WAS THE COMPANY SPOKESTOON UNTIL 2002.

When the copyright license expired, Dairy Queen chose not to renew it. It's been speculated that company execs felt Dennis was no longer a character kids related to.

16. THERE WAS ONCE A "LITTLE MISS DAIRY QUEEN."

Clad in a Dutch-style cap, dress, and shoes, Little Miss Dairy Queen was featured as a 5-foot weather vane in a select few locations. Most are gone now, but see if you can spot one on your next road trip.

17. THE WORLD'S LARGEST BLIZZARD WEIGHED 8260.85 POUNDS.

image of soft serve ice cream with Snickers bars mixed inside
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It was made in 2005 in Springfield, Massachusetts. Guinness doesn't specify the flavor, but if we had to guess, we'd say it was Oreo.

18. DAIRY QUEEN ALSO HOLDS THE RECORD FOR THE WORLD'S LARGEST ICE CREAM CAKE.

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Made of sponge cake and vanilla ice cream, the dessert was constructed in Toronto in 2011. It weighed more than 10 tons and was topped with a ridiculous amount of crushed Oreo cookies.

19. SAUDI ARABIA REALLY LOVES DAIRY QUEEN.

image of the exterior of a DQ restuarant
Win McNamee, Getty Images

It must, anyway—otherwise, Berkshire Hathaway wouldn't have opened the world's largest Dairy Queen in Riyadh. The two-level restaurant is 7500 square feet and can seat 240 customers.

20. THE BLIZZARDMOBILE WAS A THING.

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To celebrate the 25th anniversary of the Blizzard in 2010, DQ took a cue from Oscar Mayer and rolled out the Blizzardmobile, a large truck that stopped at 25 cities in the U.S. and Canada. The truck distributed free mini Blizzards and conducted various games for coupons and prizes.

A version of this list first ran in 2016.

15 Tasty Bits of Pizza Slang

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iStock.com/Radionphoto

Unless you’ve worked in a pizzeria, your pizza vocabulary is probably limited. But the crust-loving pros who are cooking up your favorite slices seem to have insider slang for everything, including whimsical terms for toppings and one-of-a-kind ways of describing regional pie styles. So if you’re looking up your pizza-talk game with words that go beyond ‘za, here’s a quick list of 15 terms you should know.

1. Tip sag

The dreaded tip sag is what you get when the pointy end of your pizza starts to droop. This most often occurs with top-heavy (and topping-heavy) pies, like Neapolitan-style pizzas with generous helpings of fresh mozzarella piled on top.

2. Avalanche

An avalanche is what occurs when all the toppings slide off your pizza as soon as you pick it up. This tends to happen when a pizza is still piping hot from the oven, so be smart and give it a minute to cool down.

3. Apizza

If you ever travel to New Haven, Connecticut, you might hear the locals order apizza (pronounced uh-BEETS). This refers to the local style of thin-crust pizza, which originated at the famous Frank Pepe Pizzeria Napoletana and has since become the area's pizza standard.

4. Grandma pie

This style of pizza is thick like a Sicilian pie, but with a thinner, denser crust. Although it likely originated in Long Island, you can now find it in pizzerias throughout New York City (and beyond).

5. Party-cut

Man delivers several pizzas to a customer
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Also known as a tavern-cut, a party-cut describes any circular pizza that’s cut into a grid. The portions are smaller and typically square, which helps ensure that everyone at your Super Bowl party will get a piece of the pie.

6. All-dressed pizza

Order an all-dressed pizza in Montreal and you’ll get a deluxe pie with mushrooms, green peppers, and pepperoni on it. In Québec, it's known as a pizza tout garnie.

7. Flyers

Slices of pepperoni pizza are called flyers, reportedly because of the way they’re often tossed around like Frisbees.

8. Guppies

Depending on your perspective, guppies is either a really cute or really gross way to describe anchovies. Other slang words for the fishy topping include chovies, carp, penguin food, and smellies.

9. Alpo

It’s not very appetizing, but crumbled sausage does kind of resemble dog food—hence the Alpo moniker. Other nicknames for the topping include Kibbles ‘n Bits and Puppy Chow, neither of which make the topping sound any more appetizing.

10. Screamers

Woman preparing a mushroom pizza at home
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Mushrooms are sometimes called screamers because of the high-pitched squeal the canned variety lets out when they’re tossed onto a hot surface.

11. Edgar Allan

What does a pizza with pepperoni and onions spell out? A PO pie—which is close enough in spelling to Edgar Allan Poe's last name that it gets tossed around in pizza kitchens on occasion. Sure, P-O or Po would be easier (and quicker) to say, but it’s not nearly as fun.

12. Blood pie

Also known as a hemorrhage, this gruesome term refers to a pizza with extra tomato sauce on it. Now please forget that we ever told you that.

13. Coastline

The coastline is that little bit of exposed sauce you can see between the sauce and the crust.

14. Mutz

A margherita pizza fresh from the oven
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Mutz is simply a quicker way of saying mozzarella. Likewise, wet mutz is fresh mozzarella.

15. Roadie

When you get a slice of pizza to-go, that’s a roadie. Enjoy it while it's still hot (but not so hot as to cause an avalanche)! 

15 Delicious Facts About Pizza Hut

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iStock.com/RiverNorthPhotography

For more than 60 years, Pizza Hut has been slinging hot, cheesy pies to hungry consumers all over the world. (There are more than 16,000 locations worldwide.) Whether you're a meat lover or vegetarian, here are 15 things you should know about the popular pizza chain.

1. It was founded by two brothers who were still in college.

Dan and Frank Carney borrowed $600 from their mother in 1958 to open a pizza place while attending Wichita State University. The name was inspired by the former bar that they rented to open their first location.

2. Pizza Hut franchising was almost instant.

A year after the first location opened in Wichita, Kansas, the Carney brothers had already incorporated the business and asked their friend Dick Hassur to open the first franchise location in Topeka, Kansas. Hassur, who had previously gone to school and worked at Boeing with Dan Carney, was looking for a way out of his insurance agent job. He soon became a multi-franchise owner, and worked to find other managers who could open Pizza Huts across the country.

Once, when a successful manager of a Wichita location put in his notice, Hassur was sent in to convince the man to stay. That manager happened to be Bill Parcells, who had resigned his Pizza Hut job in order to take his first coaching job at a small Nebraska college. Of course, he later went on to coach numerous NFL teams, including leading the New York Giants to two Super Bowl victories. "I might have been wrong there," Hassur said of trying to convince Parcells his salary would be better as a manager than as a coach, "but I'm sure he'd have been successful with Pizza Hut, too."

3. There was a mascot in the early days.

image of vintage Pizza Hut restaurants featuring mascot Pizza Pete
Roadsidepictures, Flickr // CC BY-NC-ND 2.0

Before the iconic red roof logo was adopted in 1969, Pizza Hut had a mascot named Pizza Pete who also served as its logo. The mustachioed cartoon man wore a chef’s hat, neckerchief, and an apron while serving up hot meals to hungry customers. Pizza Pete was still used throughout the 1970s on bags, cups, and advertisements, but was eventually phased out.

4. Pizza Hut perfume was a thing that existed.

It was announced late in 2012 that Pizza Hut had plans to release a limited edition perfume that smelled like "fresh dough with a bit of spice." One hundred fans of the Pizza Hut Canada Facebook page won bottles of the scent, and another promotion around Valentine's Day gave American pizza lovers a chance to own the fragrance via a Twitter contest. The packaging for the perfume resembled mini pizza boxes, and a few later surfaced on eBay for as much as $495.

5. They struck gold with the Teenage Mutant Ninja Turtles.

image of people dressed as the Teenage Mutant Ninja Turtles
Kevin Winter, Getty Images

When a group of crime fighting turtles that love pizza become huge pop culture icons, it's a no-brainer that a pizza company should do business with them. Domino's was featured in the first Teenage Mutant Ninja Turtles film in 1990, but ads for Pizza Hut were included on VHS when the film hit home video. Pizza Hut also reportedly spent around $20 million on marketing campaigns for the Turtles during the 1990 "Coming Out of Their Shells" concert tour and album release. The partnership continued all the way up to the 2014 release of Michael Bay's Teenage Mutant Ninja Turtles.

6. Pizza Hut Easy-Bake ovens were also real.

Children of the '70s were lucky enough to own small toy ovens shaped like the restaurant in which they could bake tiny little Pizza Hut pizzas under a 60-watt light bulb.

7. Their vintage commercials are star-studded.

An 11-year-old Elijah Wood got his start flinging potato salad at his co-star; Ringo Starr and the Monkees marveled at the stuffed-crust pizza; and former Soviet statesman Mikhail Gorbachev had a very odd, political pizza pitch, appearing along with his young granddaughter in a Russian Pizza Hut (though the ad was not set to run in Russia).

8. The Book It! program is 35 years old.

In 1984, Pizza Hut kicked off the BOOK IT! program, an initiative to encourage children to read by rewarding them with "praise, recognition and pizza." It was such a success that First Lady Barbara Bush threw a reading-themed pizza party at the White House in 1989. The program is now the "longest-running corporate-supported reading program in the country" and has reached over 60 million children.

9. They were early to the pan pizza create.

image of someone removing a slice from a personal pan pizza
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Pizza Hut introduced pan pizza in 1980, nine years before their competition, Domino's, added the style to their menu. In 1983, they introduced personal pan pizzas, which are still the coveted prize of the BOOK IT! program and the only pizza option at smaller Pizza Hut cafes (like those inside Target stores).

10. They were also early to online ordering.

In 1994, Pizza Hut and The Santa Cruz Operation created PizzaNet, an ahead-of-its-time program that allowed computer users to place orders via the internet. The Los Angeles Times called the idea "clever but only half-baked" and "the Geek Chic way to nosh." And, the site is still up and running! Seriously, go ahead and try to order.

11. Pizza Hut pizza has been to space ...

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In 2001, Pizza Hut became the first company to deliver pies into space. Before being sealed and sent to the International Space Station, the pizza recipe had to undergo "rigorous stabilized thermal conditions" to make sure that it would be still be edible when it got there. Pizza Hut also paid a large, unspecified sum (but definitely more than $1 million) to have a 30-foot-wide ad on a rocket in 1999.

12. … but not to the Moon.

In 1999, Pizza Hut's then-CEO Mike Rawlings (and current Mayor of Dallas) told The New York Times that an earlier idea for space marketing was for the logo to be shown on the moon with lasers. But once they started looking into it, astronomers and physicists advised them that the projected image would have to be as large as Texas to be seen from Earth—and the project would also have cost the company hundreds of millions of dollars. Better to stick with Super Bowl ads.

13. They once offered pizza engagement packages.

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What's the perfect way to pop the big question? In 2012, Pizza Hut suggested that grooms- (or brides-) to-be order the engagement party package that included a $10 dinner box, a limo, a ruby ring, fireworks, flowers, and a photographer, all for $10,010. In keeping with the theme, only 10 of the packages were offered. But, to be clear—if you bought a Pizza Hut engagement package, you would have spent $10 on food and approximately the cost of a wedding on the proposal.

14. Pizza Hut accounts for three percent of U.S. cheese production.

With all those locations and cheese-stuffed crusts, Pizza Hut needs a lot of dairy. The company uses over 300 million pounds of cheese annually and is one of the largest cheese buyers in the world. To make that much cheese, 170,000 cows are used to produce an estimated 300 billion gallons of milk. Something to think about the next time you order an Ultimate Cheese Lover's pizza with extra cheese.

15. There are a lot of repurposed Pizza Hut locations.

An empty, former Pizza Hut building
Mike Kalasnik, Flickr // CC BY-SA 2.0

Franchise locations of companies are not always successful, and when they close, the buildings are often left untouched by their new owners rather than being demolished and replaced. Because the hut-shaped stores have become synonymous with the company, their former locations are easy to spot. The blog "Used to Be a Pizza Hut" has an interactive map of more than 500 ex-huts submitted by people all over the world. There is also a successful Kickstarter-funded photo book—called Pizza Hunt—documenting the "second lives" of the restaurants.

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