20 Things You Might Not Have Known About I Love Lucy

Wikimedia Commons // Public Domain 
Wikimedia Commons // Public Domain 

When I Love Lucy premiered on October 15, 1951, no one could have predicted that it would become one of television’s most beloved and enduring programs of all time. But with a combination of innovative filming techniques, the dogged perfectionism of star Lucille Ball, top-notch writing, the “can do” attitude of the production staff, and the business savvy of Desi Arnaz, I Love Lucy topped the Nielsen ratings for four out of its six seasons and picked up a handful of Emmys along the way. And even though the show’s main stars couldn’t stay married to one another (Lucy and Desi divorced in 1960, after 20 years of marriage), they remained the best of friends. As Desi would proclaim until his dying day, “I Love Lucy was never just a title.”

1. CBS DIDN’T THINK AMERICANS WOULD BUY THAT LUCY WAS MARRIED TO A “FOREIGN” MAN.

When CBS approached Lucille Ball with the offer of turning her popular radio show My Favorite Husband into a television show, she was agreeable with one condition: that her real-life husband, Desi Arnaz, would be cast in the role of her spouse (played on the radio by Richard Denning). The network balked—there was no way that American viewers would accept average housewife Liz Cooper (her character’s name on the radio series) being married to a “foreign” man with an indecipherable accent. Never mind the fact that Lucy and Desi had been married more than a decade; such a “mixed” marriage was unbelievable.

2. LUCY AND DESI HAD TO TAKE THEIR SHOW ON THE ROAD TO CONVINCE THE NETWORK BRASS.

Arnaz had a successful career touring the country with his rhumba band, which was one of the reasons Lucille wanted him to get cast as her TV husband—to keep him off the road and close to home. In an effort to show the network (and potential sponsors) that they could work together as a comedy team, they crafted a sort of vaudevillian skit that was inserted into the middle of performances by the Desi Arnaz Orchestra during a tour in the summer of 1950. The audiences roared over Lucille’s antics and her interaction with Desi as she interrupted his band’s concert confusedly, cello in hand, thinking she had an audition scheduled. The “Professor” skit not only convinced the network powers that be that the couple could, in fact, be convincing as husband and wife—it also was such a hit that it was incorporated into episode six of I Love Lucy’s first season.

3. THE SHOW BROKE GROUND IN SEVERAL WAYS, SIMPLY BECAUSE THE ARNAZES WOULDN’T MOVE TO NEW YORK.

Lucille and Desi wanted to work in Los Angeles, near their home and their new baby daughter Lucie. But in 1951 the majority of television shows were broadcast from New York, and that’s where sponsor Philip Morris wanted their show to originate as well. In those days the U.S. wasn’t wired for television from coast-to-coast; shows broadcast live could only be transmitted so far. As a result, such shows were preserved on kinescopes (a movie camera aimed at a TV monitor that recorded the show in negligible quality) and shipped to distant stations.

Philip Morris objected to I Love Lucy being performed in California and the kinescopes sent to New York; their biggest cigarette market was up and down the east coast and they wanted the best TV picture quality for that area. Desi Arnaz suggested that the show be filmed with three cameras, like a stage play, which would provide the same quality picture for every market. But multi-cameras had never been used on a situation comedy before, and there were many obstacles involved, not the least of which was accommodating a live studio audience (Desi knew that Lucille worked best when she got immediate audience feedback).

Desi hired legendary cinematographer Karl Freund to help solve the dilemma, and along with writer-producer Jess Oppenheimer and director Marc Daniels, they built a set, and the necessary filming equipment was strategically placed. CBS balked at the additional expense involved in this undertaking, so Arnaz struck a deal: He and Lucille would take a large cut in their salaries and their company, Desilu Productions, would retain ownership of the films in exchange. The enduring high quality of the 35 millimeter film was part of the reason that I Love Lucy became so popular in rerun syndication, and Desilu’s 100 percent ownership of the series made Lucille and Desi the first millionaire TV stars.

4. ONLY LUCY WAS ALLOWED TO MAKE FUN OF RICKY’S FRACTURED ENGLISH.

After a few episodes were filmed, it became an unwritten rule that only Lucy would ever poke fun at her husband’s pronunciation problems. The writers had allowed other characters to make remarks, but in each case the “joke” was met with stony silence from the studio audience. For some reason, it seemed cruel when anyone other than Lucy “mucked” Ricky’s English.

5. SMOKING WAS REQUIRED ON-CAMERA.

I Love Lucy almost never made it to the air because CBS had trouble securing a sponsor for the show. Finally tobacco giant Philip Morris signed on at the 11th hour. As a result, lots of smoking was featured in each episode, and the name “Philip Morris” was worked into the dialogue whenever plausible. There was, however, one small problem: Lucille Ball was a Chesterfield girl. She eventually overcame this little hurdle by having a stagehand stuff any on-camera Philip Morris packs full of Chesterfield cigarettes.

6. WILLIAM FRAWLEY WAS FAR FROM THE FIRST CHOICE TO PLAY FRED MERTZ.

Lucille Ball was eager to have Gale Gordon, whom she’d worked with on her My Favorite Husband radio show, play crusty neighbor and landlord Fred Mertz. But Gordon, who had a steady gig at the time on the Our Miss Brooks radio program, asked for more money than Desilu had to offer. Character actor William Frawley knew Ball in passing (they’d met back in the 1940s) and phoned her personally when he read about her upcoming TV show in the trade papers to inquire if there might be a part for him. CBS and Philip Morris were wary of hiring Frawley, who had a reputation for being a heavy drinker. But Arnaz (no stranger to the bottle himself) thought that Frawley was just curmudgeonly enough to bring Fred Mertz to life. He met Frawley for lunch at Nickodell’s on Melrose Avenue and offered him the role with the proviso that if he missed work for any reason other than legitimate illness, he’d be written out of the show.

7. DORIS ZIFFEL WAS ALMOST ETHEL MERTZ.

Lucille had worked with Bea Benaderet in radio and wanted her to play Ethel Mertz. But Benaderet had just signed on to play Blanche Morton on the TV version of The Burns and Allen Show and was unavailable. Barbara Pepper was a personal friend of Ball’s, and the two had worked in films together, so she was the next serious consideration for the role. Pepper was the right age and body type to play Ethel, but she was also a known alcoholic and the network nixed her after Frawley was hired; two heavy drinkers in the main cast was too risky. I Love Lucy had already gone into early rehearsals by the time director Marc Daniels saw Vivian Vance performing in a play at the La Jolla Playhouse and recommended her to Arnaz. Pepper did play background characters on several I Love Lucy episodes and would go on to land the role of Doris Ziffel on Green Acres.

8. THE “MERTZES” DESPISED ONE ANOTHER OFF-CAMERA.

Vivian Vance was 22 years younger than her TV husband and resented having such an “old poop” play her spouse. Frawley responded in kind, referring to her variously as “that sack of doorknobs” or just plain “b*tch.” But all that animosity was strictly behind the scenes and known mostly only to the series’ writers and directors. Frawley and Vance were savvy enough to not jeopardize their jobs on TV’s most successful show by openly airing their mutual hostility. Even co-workers like Keith Thibodeaux (Little Ricky, a.k.a. Richard Keith) and Roy Rowan (the show’s announcer), who were on the set daily, had no idea that things were less than cuddly between the two actors until years after I Love Lucy ceased production.

9. DESI ARNAZ HAD LIFTS IN HIS SHOES (AND HIS LOVESEAT).

Arnaz listed his height as 5’11” in most official biographies, but those who worked with him knew that in reality he was 5’9” and wore four-inch lifts in his shoes. Lucille Ball stood 5’7” in her stocking feet, and when she wore heels she seemed to tower over her husband. Desi Arnaz Jr. would later explain to an interviewer that his father “was a Cuban with a Latin male’s pride,” which is why it was important to him to be taller than his wife. A dual-purpose, subtle additional cushion (undetectable by the viewing audience) was added to the Ricardos’ loveseat so that Ricky would be taller than Lucy while seated, and would also give him the extra boost needed to gracefully rise from a sitting position up onto his elevator shoes.

10. ARNAZ FLATLY REJECTED A SCENE THAT INVOLVED RICKY CHEATING ON HIS TAXES.

Desi Arnaz was an unabashed believer in the American Dream and was very patriotic when it came to his adopted homeland. Desi was 17 years old when Fulgencio Batista overthrew the Cuban government and the Arnaz family fled to Miami with little more than the clothes they were wearing. The family lived in a warehouse with some other refugees and Desi got a job cleaning birdcages for a man who sold canaries to pet stores. As he said during his acceptance speech on Ed Sullivan’s Toast of the Town in 1954, “From cleaning canary cages to this night in New York is a long ways. And I don’t think there’s any other country in the world that could give you that opportunity.” So when a scene in the original script for the episode “Lucy Tells the Truth” called for Ricky to fudge some numbers on his income tax return, Arnaz refused to play it and asked the writers to remove it. He didn’t want the audience to think that Ricky would cheat the U.S. government.

11. THE CANDY LADY WAS A BIG DIPPER IN REAL LIFE.

“Job Switching” (often referred to as “The Candy Factory Episode”) has long been a fan favorite, particularly the scene where Lucy and Ethel are stuffing their faces and clothing with chocolates while trying to keep up with a speedy conveyor belt. The previous scene featured Lucy hand-dipping chocolates with a real-life dipper that stage manager Herb Browar found at See’s Candies on Santa Monica Boulevard.

Amanda Milligan had never seen I Love Lucy (she watched wrestling on Monday nights), but Browar hired her anyway; he thought her deadpan expression would make her the perfect straight woman for Lucille to react to. During rehearsals Lucille was worried that the scene just wasn’t going to be funny on film because Milligan seemed hesitant to hit her in the face as the script specified. When the cameras were rolling, Milligan hauled off and smacked Lucille so hard that Ball feared her nose had been broken. Despite her pain and ringing ears Ball didn’t call for a “cut” because she did not want to have to do another take! During a break in filming Lucille asked Milligan, “So, how do you like working in show business?” An unsmiling Milligan, who’d spent eight hours per day for the past 30 years putting swirls on chocolates, replied, “I’ve never been so bored in my life.”

12. LUCILLE WAS TOO STRESSED TO APPRECIATE THE HUMOR IN ONE OF HER MOST POPULAR EPISODES.

Another fan favorite was, interestingly, not one of Ball’s favorite episodes. It wasn’t until “Lucy Does a TV Commercial” was voted tops in many viewer polls over the years that she acknowledged that it was a funny episode. During filming, she was too nervous and worried about messing up her lines (imagine having to say “Vitameatavegamin” that many times during a spiel) to appreciate the humor.

Ball was many things, including a great physical comedienne, but one thing she was not was an improviser or extemporaneous speaker. Every slurred word of her drunken Vitameatavegamin pitch was in the script. Lucille even came up with a backup plan, lest she forget her lines: She had script supervisor Maury Thompson made up and placed off-side in front of her podium holding up her lines (there were no cue cards on the I Love Lucy set), much like a real commercial setting.

By the way, that stuff Lucy was pouring onto the spoon was apple pectin.

13. BECAUSE THE SHOW WAS FILMED IN FRONT OF AN AUDIENCE, THEY HESITATED TO YELL “CUT” AND RESHOOT SCENES.

As a result, the occasional blooper was left in and sort of papered-over. One classic example occurred in “Redecorating the Mertzes’ Apartment,” at the breakfast table when Lucy is musing aloud about how to repair both the Mertzes’ marriage and their tacky apartment. See how Desi saves the scene after she mistakenly says “paint the furniture and reupholster the old furniture.”

14. LUCILLE’S PREGNANCY CREATED PANIC BEHIND THE SCENES.

During season two, Ball discovered that she was pregnant. While the Arnazes were overjoyed (Lucille had previously suffered three miscarriages before giving birth to daughter Lucie in July 1951), they were also concerned about the fate of their hit series. Other than the late 1940s sitcom Mary Kay and Johnny (which also starred a real-life married couple), a visibly pregnant female had never starred on a TV series. It would be impossible to conceal Lucille’s condition because, as Desi told the network, “she got as big as a house when she was carrying Lucie.”

Eventually, the network agreed to write Ball’s pregnancy into the show, and Desi hired a local Catholic priest, a minister, and a rabbi to sit in while each episode was filmed to determine whether there was anything objectionable. CBS deemed that the word “pregnant” was vulgar, so it was replaced with “expecting” (or, as Ricky pronounced it, “‘spectin’”). The scene at the Tropicana, where Lucy finally breaks the news to Ricky, was genuinely emotional for the actors, who both started crying and Desi had to be prompted “sing the baby song!” Director William Asher reshot that scene, but decided that the raw emotion in the original take made for a more poignant moment and used it.

15. LITTLE RICKY AND DESI ARNAZ JR. WERE BORN ON THE SAME DAY.

The Arnazes already knew that Lucille would give birth via Caesarian section when her time came (as that was how Lucie had been delivered), and Ball’s obstetrician regularly scheduled all his C-sections on Mondays. As luck would have it, I Love Lucy aired on Monday nights, so with the pregnancy episodes timed just so, Ball went to the hospital the same night that Lucy Ricardo did.

What the Arnazes did not know in advance, however, was the gender of their pending bundle of joy. I Love Lucy head writer Jess Oppenheimer had decided that the Ricardos would have a boy, so when Desi Arnaz Jr. was born, Desi Sr. joyfully called Jess to announce proudly, “Lucy followed your script! Ain’t she something?!” (By the way, a record-breaking 71.7 percent of American televisions were tuned in that Monday night to see the Ricardo baby, which topped the number of folks who watched Dwight D. Eisenhower get sworn in as President the following day.)

16. LUCILLE TRULY SUFFERED FOR THAT ICONIC GRAPE-STOMPING EPISODE.

“Lucy’s Italian Movie” faced a variety of obstacles. First was getting a vineyard to donate the necessary grapes for stomping. The company that ultimately agreed did so with the proviso that it must be mentioned in the script that foot-pressing was an outmoded method of making wine in Italy. Next was the local extra cast to wrestle Lucille in the grape vat; Teresa Tirelli didn’t speak any English and an interpreter had to explain the scene to her. Apparently something was lost in the translation because Tirelli didn’t grasp that this was supposed to be a filmed-from-the-waist-up fake fight and she literally held Lucille’s head under the grape mush until the star very nearly drowned. And even though the show was broadcast in black and white, Ball, Arnaz, and the production staff were sticklers for detail so a formula for a purplish/blue dye had to be worked out that would properly tint Lucille’s flesh and hair without irritating her skin or reacting with the chemicals used to keep her permed locks that famous henna color for that final scene.

17. LUCILLE EXASPERATED GUEST STAR HARPO MARX.

Ball was a long-time admirer of Harpo Marx, but when it came to actually working with him, she was unprepared for his “never the same way twice” approach to his comedy routines. In the Hollywood episode where she was required to mirror his moves, she insisted on incessant rehearsals to get the bit just right. But Harpo’s attitude was “I’ve done this bit for 35 years, why do I need so much rehearsal?” In the end, this was one of the few instances where the scene was re-shot several times after the studio audience had left and was later pieced together by editor Dann Cahn.

18. THE LONGEST LAUGH ON THE SHOW LASTED 65 SECONDS.

When Lucy hid dozens of eggs and then danced the tango with Ricky (resulting in the inevitable blouse full of scrambled yolks), the audience roared for so long that ultimately some of the laughter had to be edited out in the final film. Neither Ball nor Vance had used eggs during rehearsals so that their onscreen reactions would be more genuine when the shells cracked and the albumen slimed its way down their flesh.

19. ARNAZ REQUIRED AS MUCH REALISM AS POSSIBLE, NO MATTER THE COST OR DIFFICULTY.

No matter how wacky the situation, Arnaz tried hard to maintain some veracity, thinking that the audience would believe it (and thus find it more humorous) if the actors believed it. So when a scene in “Pioneer Women” required an eight-foot-long loaf of bread to pop out of the oven, the producers found a New York bakery willing to bake one. (It was rye bread, by the way, and when filming was finished it was cut up and served to the audience.) Likewise, in “Deep Sea Fishing” when Ricky and Fred entered into a bet with Lucy and Ethel to see who could catch the biggest fish, two 100-plus pound tunas were purchased at San Francisco’s Fisherman’s Wharf, packed in ice into child-sized coffins and air-shipped to Hollywood.

20. THE “UH-OH” LADY HEARD IN THE STUDIO AUDIENCE WAS LUCILLE’S MOM.

Quite often when Lucy Ricardo was stepping into a precarious situation, a woman in the audience could be heard uttering “uh-oh.” That was Dede Ball, who attended every taping and tended to get wrapped up in the proceedings. I Love Lucy sound engineer Glen Glenn was the co-founder of Glen Glenn Sound, and in the 1960s and ‘70s his company was one of the leading providers of laugh tracks, or canned laughter, to TV sitcoms. Many of the yuks used in their recordings were culled from I Love Lucy and The Red Skelton Show, which is why Dede’s “uh-oh” could be heard years later on shows she’d never seen, much less been in attendance.

Additional Sources:
A Book, by Desi Arnaz; The Lucy Book, by Geoffrey Mark Fidelman; Meet the Mertzes, by Ron Edelman and Audrey Kupferberg; The “I Love Lucy” Book, by Bart Andrews; Lucy & Ricky & Fred & Ethel: The Story of I Love Lucy, by Bart Andrews; Laughs, Luck….and Lucy, by Jess Oppenheimer

11 Illuminating Facts About Netflix’s GLOW

Erica Parise, Netflix
Erica Parise, Netflix

GLOW is a brilliant show, and the way we know it’s brilliant is that it highlights a perfect tension between comedy and drama amid dozens of different personalities all trying to seriously find themselves in an activity no one takes seriously. Also, it had a drug-dispensing, '80s-style talking robot without devolving into pure silliness.

With Alison Brie and Betty Gilpin leading the ensemble, the show about an amateur women’s wrestling squad vying for a large enough paycheck to make all the training and ointment worth it is an absolute gem (as its six Emmy nominations prove). Here are 11 facts about Netflix’s comedic cage match.

1. PRODUCERS DIDN’T WANT ALISON BRIE IN THE CAST.

Alison Brie in 'GLOW'
Erica Parise, Netflix

Like her character, Ruth, Alison Brie got rejected a lot before getting the role, enduring a grueling casting process for producers and a casting director who wanted an unknown for the part. “I cried in my car after every audition,” she said. “I would sit in my care like Ruth and sob. And we were both listening to the same Ultimate ‘80s mix while [we] audition[ed], so Flock of Seagulls was playing.”

2. THE CAST’S TRAINER IS THE NEPHEW OF THE GUY WHO TRAINED THE REAL-LIFE GORGEOUS LADIES OF WRESTLING.

Professional wrestler Armando “Mando” Guerrero took on the task of teaching the motley crew of women who made up the real-life Gorgeous Ladies of Wrestling back in 1985. He was reportedly an intense coach, putting at least one woman in a headlock until she cried on the first day of training. All these years later, it’s his nephew, Chavo Guerrero Jr., who has the privilege of training the fictional wrestlers of GLOW, as well as choreographing their fights and acting in two episodes.

3. KIA STEVENS IS A WRESTLER IN REAL LIFE.

Kia Stevens and Betty Gilpin in 'GLOW'
Beth Dubber, Netflix

The cast is full of actresses who all work with trainers to catch up on all the chiropractor-defying moves they have to do, but Kia Stevens (who plays Tammé “The Welfare Queen” Dawson) has been making those moves for decades. Wrestling under the name Awesome Kong and Amazing Kong, she’s a five-time Women’s Champion. Stevens has also wrestled in the WWE as Kharma.

4. BRIE SEES RUTH AS “SEXLESS."

One of the catalysts of the show’s plot is Ruth having an affair with her best friend Debbie’s (Betty Gilpin) husband (Rich Sommer), but the rest of the show is hardly romantic for Ruth, which is probably why Brie views the character as “sexless.”

“I don’t think she thinks of herself as being very sexual,” Brie told The A.V. Club. “It’s a major difference between my character and Betty Gilpin’s character, who has been a successful actress and has a bombshell body, and every time you see her she’s in full hair and makeup ... I don’t think that Ruth is not having sex with guys every once in a while. I’m sure she does. I just don’t think it’s a main part of her life goals.” Even the adultery that kicks off the show is less about sex than it is about someone who feels invisible and rejected being seen and accepted by someone else.

5. WORKING WITH WOMEN BOSSES MADE BETTY GILPIN REFLECT ON HER ENTIRE CAREER.

Rich Sommer and Betty Gilpin in 'GLOW'
Erica Parise, Netflix

GLOW is rare for having so many women in the cast and behind the camera, something that the actors have noted affected the shooting environment as a “protected, feminist bubble.” For Gilpin, it also raised some questions about herself.

“Being on a set with female bosses [co-showrunners Liz Flahive and Carly Mensch], the level of comfort and bravery I felt really made me reflect back on my whole career," Gilpin told The Hollywood Reporter. "I’d always known about things that men did that made me shut down creatively, but I was surprised to reflect on things that I did to myself as a result of being in a male-dominated environment ... I felt a level of fear and anxiety that if I didn’t behave like the quiet Barbie I was playing, they wouldn’t let me play a quiet Barbie again."

6. IT ALSO MADE GILPIN FIGHT HARDER AGAINST THE MALE GAZE.

Since Gilpin doesn’t have a stunt double, and she’s doing the wrestling moves herself, GLOW has forced her to reexamine how she views her body while acting. Specifically, she’s gotten a lot less self-conscious and unshackled her movements from fear of the male gaze.

“The way we think about our bodies is completely changing,” Gilpin told The Huffington Post. Where she used to take workout classes designed to avoid bulking up, now she can lift some heavy weights. “I think that it’s our job to band together and say, ‘Okay, what are ways the male gaze has seeped into your brain and is affecting the way you treat yourself? Let’s work together to eliminate that.’”

7. THE SHOW CHANGED ONE IMPORTANT ELEMENT TO HOME IN ON THE CAMARADERIE.

Jackie Tohn, Jessica Gardner, Kimmy Gatewood, Rebekka Johnson, Alison Brie, Kia Stevens, Kate Nash, Ellen Wong, Shakira Barrera, Brigid Ryan, Becki Dennis, Gayle Rankin in 'GLOW'
Erica Parise, Netflix

They fight in the ring, they fight outside of it, they lift each other up, they undercut each other. It’s all part of the show’s drama and grounded realness. It’s a family, and to develop that sensibility, GLOW borrowed from the conditions the real-life women trained under. That includes staying two-to-a-room at a shabby motel, but the show dropped the forced separation of the good wrestler from the heels (the villains) during travel that the real GLOW athletes experience. They also didn’t make the characters call each other by their wrestling names outside the ring.

8. BROOKE HOGAN MADE A CAMEO.

Hulk Hogan's daughter made a brief appearance as a theater owner who rents her space to the ragtag production. She’s not nearly the only person from the wrestling world to make a cameo appearance, either.

9. WORKING ON GLOW IS LIKE BOARDING SCHOOL.

Marianna Palka, Jackie Tohn, Kimmy Gatewood, Rebekka Johnson, Kia Stevens, Betty Gilpin, Kate Nash, Ellen Wong, Shakira Barrera, Britney Young, Sunita Mani, and Gayle Rankin in 'GLOW'
Erica Parise, Netflix

Too often, shows have one spot in the cast for a woman. GLOW initially had 15. According to Gilpin, “I went to boarding school, and being on GLOW reminds me of that. When your call is 5:45 a.m., and there’s a group of 14 women all talking at once, it can be a little much, but it’s also the greatest gift. It’s constant happiness and support all day, every day. I love it.”

10. THE MATCH BASH RECALLS SEEING IN SEASON 2 IS REAL.

There’s a moment in season 2 where Bash (Chris Lowell) described a personal memory of watching a match between Stan Hansen and Bruno Sammartino where the former busted the latter’s neck. The match is real. So is the injury.

At Madison Square Garden, on April 26, 1976, Sammartino was defending his world title against Hansen when Hansen failed to properly execute a body slam and cracked one of Sammartino’s vertebrae. They were back in the ring two months later in a rematch.

11. THE SERIES WILL BE COMING BACK FOR A THIRD SEASON.

On August 20, 2018—more than two months after GLOW's second season dropped on Netflix—entertainment outlets began reporting that the series had officially been renewed by Netflix for a third season. The decision may not have been an easy one to make, however; as Variety reported: "Industry sources claim that the series is not among Netflix’s most watched, but is valued by the streaming service for its creative execution and status as an awards contender."

GIPHY Is Launching the World's First All-GIF Film Festival

iStock
iStock

Think you’re a GIF master? GIPHY is looking to showcase the best in extremely short films with what it calls the world’s first GIF-only film festival, according to It’s Nice That. The GIF database and search engine company is teaming up with Squarespace to launch a contest dedicated to finding the best GIF-makers in America—the GIPHY Film Fest.

To enter your work for consideration in the festival, you’ll need an 18-second-or-less, looping film that tells a “compelling, creative, entertaining, professional-grade story,” according to the contest details. U.S.-based GIF artists can enter up to three mini-films in each of five categories: Narrative, Stop-Motion, Animated, Experimental, and Wild Card/Other. The films can have music (as long as you have the rights to use it) or be silent. All that matters is that they're between one and 18 seconds long.

The grand prize winner will receive $10,000, a five-year subscription to Squarespace (to host that amazing GIF on your website), and the chance to guest-curate an official Spotify playlist. All entries will be judged by a panel of professionals from across several creative industries, including film, animation, illustration, and design.

The GIPHY Film Fest is not the first uber-short film festival in existence. In 2013 and 2014, back when Vine still existed (RIP), the Tribeca Film Festival held a competition each year to find the best six-second films—a time limit that will make 18 seconds feel practically feature length.

Enter GIPHY’s contest here before the entry window closes on September 27, 2018. The winner will be announced on November 8, during a special New York City screening of each of the top films in each category.

[h/t It’s Nice That]

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