Wikipedia // Public Domain
Wikipedia // Public Domain

Emperor Norton, San Francisco’s Most Beloved 19th-Century Eccentric

Wikipedia // Public Domain
Wikipedia // Public Domain

Americans are famously testy about submitting to unelected rulers. But for a period in the 19th century, San Francisco boasted its own emperor. Residents are so proud of him, in fact, that he remains a symbol of the city even to this day.

Joshua Abraham Norton was mostly likely born in England in 1818. While he was still young, his parents moved the family to South Africa, where his father sold shipping supplies. By the time Norton was 29, he’d lost his parents and both brothers, but he’d gained a considerable inheritance. When he arrived in California in 1849 to capitalize on the gold rush, he was worth $40,000—more than $1.1 million today. 

Norton set out to become a tycoon, and for a time enjoyed a considerable fortune as well as a reputation as a member of the city’s elite. But his ambitions eventually became his undoing. In 1852, a famine in China had driven up the price of rice. With the price of the grain in the U.S. having increased 800%, Norton bought a 200,000-pound shipment of rice from Peru. Unfortunately for Norton, not only was the Peruvian rice of inferior quality, but within a week of that ship’s arrival several other ships bearing loads of Peruvian rice flooded the market. Norton might have recovered—he’d prospered in several different businesses before this scheme—except he sued the man who’d tipped him off about the shipment, leading to a drawn-out and costly court case that reached the California Supreme Court, which ruled against him. The bank foreclosed on many of his real estate holdings, and Norton declared bankruptcy.

We don’t know for sure whether what happened next was because Norton experienced a mental break or whether he simply decided to embrace an eccentric lifestyle. All that's certain is that on September 17, 1859, Norton delivered the following proclamation to the editor of the San Francisco Bulletin:

“At the pre-emptory request of a large majority of the citizens of these United States, I Joshua Norton, formerly of Algoa Bay, Cape of Good Hope, and now for the last nine years and ten months past of San Francisco, California, declare and proclaim myself the Emperor of These United States, and in virtue of the authority thereby in me vested do hereby order and direct the representatives of the different States of the Union to assemble in Musical Hall of this city, on the 1st day of February next, then and there to make such alterations in the existing laws of the Union as may ameliorate the evils under which the country is laboring, and thereby cause confidence to exist, both at home and abroad, in our stability and integrity.

Norton I, Emperor of the United States."

These demands weren’t entirely unreasonable for the time, with secession in the air and abolitionists losing patience with inaction. The editor of the Bulletin, perhaps recognizing gold where he saw it, published the self-styled Emperor Norton I’s edict.

Readers, predictably, couldn’t get enough of him. Norton began appearing throughout town, dressed in cast-off military regalia (both Union and Confederate), including a beaver hat with ostrich feathers and a ceremonial saber. He dissolved the union, appointed himself “Protector of Mexico,” and issued statements about how to improve both the city and the nation. He spent his days walking through the streets, inspecting the realm and demanding taxes. Luckily for local institutions, he often accepted a hot meal as payment.

Wikimedia // Public Domain

In some ways, Norton’s proclamations were an early example of what we now call clickbait. While he continued to issue some proclamations (more on those below), editors would also write their own, knowing it would sell more papers. Theaters and restaurants reserved prime seats for Norton, knowing that his presence or endorsement would attract visitors. As early as the 1850s, he began appearing as a character in comic operas, novels and cartoons. Mark Twain, who worked as a reporter at the San Francisco Daily Morning Call at the time, reportedly found in him inspiration for “the king” in The Adventures of Huckleberry Finn. Wherever Norton appeared, audiences eagerly followed. The 1870 census lists his occupation as “emperor.” 

1870 Census via // Public Domain

Yet for all that businesses and publications exploited his image and his presence, Norton continued to live modestly. He sold imperial bank notes to tourists for income, and was described as an earnest, intelligent, and politically engaged man. An apocryphal story asserts that Norton, who was raised Jewish, despised certain types of racism when he saw it: During one anti-Chinese riot, he allegedly inserted himself between the two sides and recited the Lord’s Prayer until the rioters simply left.

Some of Norton’s acts seem remarkably prescient. One of his verified proclamations decrees that a bridge be built joining San Francisco to Oakland, which at the time residents thought could eclipse San Francisco as the major rail hub of the West. The Bay Bridge was completed in 1936, precisely where Norton recommended. And long before San Francisco became a mecca for hipsters, Norton could be seen riding through town on a fixed-gear bicycle. He was also a staunch defender of the city, instituting a $25 fine (about $500 today) on anyone who dared abbreviate its name to “Frisco.”

Whether he was acting under a delusion or just gaming the city, Norton lodged himself firmly in San Francisco’s mythology. When he died of a stroke in 1880, an estimated 10,000 people saw him laid out at the city morgue—though some claim as much as 13 percent of the city’s population, or 30,000 people, paid their respects before his burial. Today, Norton is a patron saint to Discordians, and several micronations honor him with a holiday on January 8, his death date. There are Emperor Norton tours in San Francisco, led by costumed interpreters; chocolatier Ghirardelli used to serve a special named sundae in his honor. He’s appeared in pop culture everywhere from jazz bands to the TV show Bonanza to comics (including both a brief starring turn in Neil Gaiman’s Sandman series and tributes from cartoonist Kate Beaton).

His only run-in with the law as emperor—an arrest for lunacy by a rookie patrolman—prompted such outrage that when the chief of police released Norton, he also issued an apology, ordering that all police salute Norton as he passed. "The Emperor Norton has never shed blood,” wrote the Daily Alta California. “He has robbed no one, and despoiled no country. And that, gentlemen, is a hell of a lot more than can be said for anyone else in the king line." In the end, Patricia Carr may have stated Norton’s relationship to his fans and with himself most elegantly of all: Though he is named as an emperor, she wrote in American History, “There are no quotation marks on his tombstone.”

Sergeant Marshall/Department of Defense, NARA // Public Domain
Would You Be Able to Pass a World War I Military Literacy Test?
Sergeant Marshall/Department of Defense, NARA // Public Domain
Sergeant Marshall/Department of Defense, NARA // Public Domain

Though reading and writing might not come to mind as the first requirement for trench warfare, during the early 20th century, the U.S. Army became increasingly concerned with whether or not its soldiers were literate. Thousands of World War I soldiers couldn't read printed directions on basic military tasks. The Army didn't implement its first major literacy program until the 1940s, but literacy tests were included in a battery of psychological evaluations World War I recruits went through to determine their mental fitness and intelligence, as the blog Futility Closet recently highlighted.

These unconventional literacy tests largely took the form of a yes or no questions with obvious answers, according to the 1921 report from the U.S. Surgeon General, Psychological Examining in the United States Army. Edited by pioneering intelligence-testing psychologist Robert Yerkes, who developed the military's first psychology exams for new recruits (and was also famous for his support for eugenics), the volume is a lengthy compilation of all of the methods the U.S. Army used to test the intelligence of its future soldiers. Many of these tests are now considered racist and culturally biased—some of the "intelligence" testing questions required recruits to know things like what products Velvet Joe (a figure used in tobacco campaigns) advertised—but some of the literacy questions, in particular, simply come off as weird in the modern era. Some are downright existential, in fact, while others—"Is a guitar a disease?"—come off as almost poetic.

A long questionnaire to test literacy, including questions like 'Is coal white?'
Psychological Examining in the United States Army, Google Books // Public Domain

One test, the Devens Literarcy Test, asked recruits questions like "Is genuine happiness a priceless treasure?" and "Does success tend to bring pleasure?" Another section of the test asked "Do boys like to play?" and "Do clerks enjoy a vacation?"

Other questions seem like they're up for debate, like "Are painters ever artless individuals?" and "Is extremely athletic exercise surely necessary?" Surely the answers to questions like "Should criminals forfeit liberty?" and "Is misuse of money an evil?" depend on the opinions of the reader. The answer to "Do imbeciles usually hold responsible offices?" might be different depending on how the person feels about their Congressional representative, and could surely be the spark for an hour-long argument at most dinner parties.

Still others are tests of cultural knowledge, not reading skill—a major modern criticism of Yerkes's work. Despite being arguably a pretty literate person, I certainly don't know the answer to the question "Do voluntary enlistments increase the army?" A question like "Are 'diminutive' and 'Lilliputian' nearly identical?" isn't exactly a test of literacy, but a test of whether or not you've read Gulliver's Travels, which doesn't exactly seem like a necessity for military success.

Luckily, some of the questions are pretty obvious, like "Is coal white?" That one I can answer. The full list of questions used in the various versions of the Devens test is below for you to test your own Army-level literacy.

  • Do dogs bark?
  • Is coal white?
  • Can you see?
  • Do men eat stones?
  • Do boys like to play?
  • Can a bed run?
  • Do books have hands?
  • Is ice hot?
  • Do winds blow?
  • Have all girls the same name?
  • Is warm clothing good for winter?
  • Is this page of paper white?
  • Are railroad tickets free?
  • Is every young woman a teacher?
  • Is it always perfect weather?
  • Is the heart within the body?
  • Do clerks enjoy a vacation?
  • Is the President a public official?
  • Would you enjoy losing a fortune?
  • Does an auto sometimes need repair?
  • Is it important to remember commands?
  • Are avenues usually paved with oxygen?
  • Do we desire serious trouble?
  • Is practical judgment valuable?
  • Ought a man's career to be ruined by accidents?
  • Do you cordially recommend forgery?
  • Does an emergency require immediate decision?
  • Should honesty bring misfortune to its possessor?
  • Are gradual improvements worth while?
  • Is a punctual person continually tardy?
  • Are instantaneous effects invariably rapid?
  • Should preliminary disappointment discourage you?
  • Is hearsay testimony trustworthy evidence?
  • Is wisdom characteristic of the best authorities?
  • Is extremely athletic exercise surely necessary?
  • Is incessant discussion usually boresome?
  • Are algebraic symbols ever found in manuals?
  • Are tentative regulations ever advantageous?
  • Are "diminutive" and "Lilliputian" nearly identical?
  • Is an infinitesimal titanic bulk possible?
  • Do all connubial unions eventuate felicitously?
  • Is a "gelatinous exaltation" ridiculous?
  • Are "sedate" and "hilarious" similar in meaning?
  • Is avarice sometimes exhibited by cameos?
  • Can a dog run?
  • Is water dry?
  • Can you read?
  • Do stones talk?
  • Do books eat?
  • Do cats go to school?
  • Are six more than two?
  • Is John a girl's name?
  • Are there letters in a word?
  • Is your nose on your face?
  • Can you carry water in a sieve?
  • Do soldiers wear uniforms?
  • Does it rain every morning?
  • Are newspapers made of iron?
  • Are "forward" and "backward" directions?
  • Do many people attend motion-picture theatres?
  • Do handkerchiefs frequently injure human beings?
  • Do magazines contain advertisements?
  • Are political questions often the subject of debates?
  • Are empires inclosed in envelopes?
  • Are members of the family usually regarded as guests?
  • Is genuine happiness a priceless treasure?
  • Do imbeciles usually hold responsible offices?
  • May chimneys be snipped off with scissors?
  • Is moderation a desirable virtue?
  • Are apish manners desired by a hostess?
  • Do conscientious brunettes exist?
  • Do serpents make oblong echoes?
  • Do voluntary enlistments increase the army?
  • Is hypocrisy approved by honest men?
  • Is virile behavior effeminate?
  • Do alleged facts often require verification?
  • Do pestilences ordinarily bestow great benefit?
  • Are painters ever artless individuals?
  • Do the defenders of citadels sometimes capitulate?
  • Do physicians ameliorate pathological conditions?
  • Is embezzlement a serious misdemeanor?
  • Do vagrants commonly possess immaculate cravats?
  • Are "loquacious" and "voluble" opposite in meaning?
  • May heresies arise among the laity?
  • Are piscatorial activities necessarily lucrative?
  • Do tendrils terminate in cerebral hemorrhages?
  • Does a baby cry?
  • Can a hat speak?
  • Do hens lay eggs?
  • Is a stone soft?
  • Is one more than seven?
  • Do the land and sea look just alike?
  • Are some books black?
  • Does water run up hill?
  • Are stamps used on letters?
  • Do 100 cents make a dollar?
  • Are we sure what events will happen next year?
  • Do ships sail on railroads?
  • Do stones float in the air?
  • May meat be cut with a knife?
  • Are ledges common in mountain districts?
  • Does success tend to bring pleasure?
  • Are diamonds mined in mid-ocean?
  • Is misuse of money an evil?
  • Should criminals forfeit liberty?
  • Is special information usually a disadvantage?
  • Are attempted suicides always fatal?
  • Are exalted positions held by distinguished men?
  • Does confusion favor the establishment of order?
  • Is a civil answer contrary to law?
  • Is a dilapidated garment nevertheless clothing?
  • Are textile manufacturers valueless?
  • Do thieves commit depredations?
  • Does close inspection handicap accurate report?
  • Do transparent goggles transmit light?
  • Do illiterate men read romances?
  • Is irony connected with blast furnaces?
  • Do avalanches ever descend mountains?
  • Are scythes always swung by swarthy men?
  • Do pirates accumulate booty?
  • Are intervals of repose appreciated?
  • Are intermittent sounds discontinuous?
  • Is an avocational activity ordinarily pleasurable?
  • Are pernicious pedestrians translucent?
  • Are amicable relationships disrupted by increased congeniality?
  • Are many nocturnal raids surreptitiously planned
  • Are milksops likely to perpetrate violent offenses?
  • Are "precipitancy" and "procrastination" synonymous?
  • Is snow cold?
  • Can a dog read?
  • Do houses have doors?
  • Has a horse five legs?
  • Are three more than ten?
  • Do mice love cats?
  • Does a hat belong to you?
  • Do animals have glass eyes?
  • Should fathers provide clothing for children?
  • Is it true that lead is heavy
  • Do poor men have much money?
  • Is summer colder than winter?
  • Can a horse tell time by a watch?
  • Is a city larger than a country town?
  • Does Christmas ever fall on Tuesday?
  • Do Christians often overlook faults?
  • Are difficult problems easily solved?
  • Do convicts sometimes escape from prison?
  • Should the courts secure justice for everybody?
  • Are scoundrels always intoxicated?
  • Is a guitar a kind of disease?
  • Do jugglers furnish entertainment?
  • Should we build on insecure foundations?
  • Do annual conventions take place biweekly?
  • Does persistent effort favor ultimate success?
  • Is a shrewd man necessarily admired?
  • Is manual skill advantageous?
  • Are elaborate bonnets inexpensive?
  • Are petty annoyances irritating?
  • Are false arguments valid?
  • Do you approve of ruthless massacres?
  • Do blemishes occur in complexions?
  • Is air found in a complete vacuum?
  • Do robins migrate periodically?
  • Are weird tales sometimes gruesome?
  • Do felines possess locomotor appendages?
  • Do demented individuals frequently have hallucinations?
  • Are laconic messages sometimes verbose?
  • Are perfunctory endeavors usually efficacious?
  • Would a deluge extinguish a smouldering trellis?
  • Are devastated suburbs exhilarating vistas?
  • Are "contingent" and "independent" alike in meaning?

[h/t Futility Closet]

10 Not-So-Small Facts About the Volkswagen Beetle

While Volkswagen has announced—for a second time—that it's going to cease production on the Beetle, people are still singing the praises of the quirky little car. Here are 10 not-so-small things you need to know about the German car that was once named one of the top four cars of the century.


Adolf Hitler checks out a VW Beetle
Getty Images

It’s long been said that Adolf Hitler was the man behind the Beetle, and that’s sort of true. The dictator wanted German families to be able to afford a car, so he enlisted automaker Ferdinand Porsche (yes, that Porsche) to make “the people’s car.” But the basis for the Beetle had been around since long before Hitler’s demand; the Bug was heavily influenced by Porsche's V series. Rumors that Hitler directly designed the car are probably false; though he was the one who reportedly said that the car should look like a beetle, because “You only have to observe nature to learn how best to achieve streamlining,” it’s likely that he was regurgitating something he had read in an automotive magazine. Still, one thing is for certain: Hitler himself placed the cornerstone for the Porsche factory in Wolfsburg, Germany.


Perhaps still wary of anything imported from Germany, Americans shunned the Beetle when it was introduced in the States in 1949: Only two were sold in the first year. But after that, sales grew quickly. By the 1960s, hundreds of thousands of Bugs were sold every year, topping out at 570,000 in 1970.


A pink VW Beetle

We have the public to thank for the car’s distinctive nickname. Originally known as the Volkswagen Type 1, the car’s curves and rounded top led to its later, insect-like moniker. Volkswagen must have realized they had a good thing on their hands, because they started referring to the car as the VW Beetle in the late 1960s.


The UK and the U.S. aren’t the only countries that bestowed a new name on the Volkswagen Type 1. In France, it's called Coccinellewhich means ladybug. It's Maggiolino and Fusca in Italy and Brazil, respectively, both of which mean "beetle." Mexico calls it Vocho; it's Peta (turtle) in Bolivia; and Kodok (frog) in Indonesia. 


In 1999, Advertising Age declared the car's not-so-small ad campaign to be the best campaign of the last 100 years, besting Coca-Cola, Marlboro, Nike, and McDonald’s. The quirky concept and copy—which, according to Advertising Age, “Gave advertising permission to surprise, to defy and to engage the consumer without bludgeoning him about the face and body”—was a game-changer for the entire industry.

The "Think Small" line and accompanying self-deprecating copy was written by Julian Koenig, who was also responsible for naming Earth Day and coming up with Timex’s “It takes a licking and keeps on ticking” tagline. He’s also half-responsible for daughter Sarah Koenig, whom you may know from NPR’s This American Life and Serial.


Herbie the Love Bug

Because of their distinctive aesthetic, VW Bugs have been associated with everything from the Beatles to Transformers. A few highlights:

  • The Beetle with the license plate “LMW 28IF” on the cover of The Beatles' Abbey Road album was sold at an auction for $23,000 in 1986. It is now on display at Volkswagen's AutoMuseum at the company’s headquarters in Wolfsburg, Germany.
  • The Fremont Troll sculpture in Seattle, a huge statue lurking under the Aurora Bridge, clutches an actual VW Beetle. An in-progress picture shows that the car was once red. It also once contained a time capsule of Elvis memorabilia, which was stolen.
  • The Herbie the Love Bug series was a big hit for Disney in the late 1960s and early 1970s. One of the original Herbies sold for $126,500 at an auction in 2015.
  • In the original Transformers cartoon, Bumblebee transformed from a VW Bug. The car was changed to a Camaro for the live-action movies.


The so-called “blumenvasen,” a small vase that could be clipped to the dashboard, speaker grille, or windshield, was porcelain when it was originally offered. The nod to flower power became such a symbol of the car that it was incorporated into the 1998 redesign. Sadly, it didn’t make the cut for the most recent overhaul: The vase was eliminated in 2011 by marketing execs apparently seeking to make the car more male-friendly.


When the millionth VW Beetle rolled off the line in 1955, the company capped the achievement by plating the car in gold and giving it diamante accents. They also created a Bug with a wicker body in collaboration with master basket-maker Thomas Heinrich.


After WWII, the VW factory in Wolfsburg, Germany, was supposed to be handed over to the British. No British car manufacturer wanted to take responsibility for the company, though, saying that "the vehicle does not meet the fundamental technical requirement of a motor-car," "it is quite unattractive to the average buyer," and that "To build the car commercially would be a completely uneconomic enterprise." Whoops.


The last VW Bug
Getty Images

Beetle #21,529,464—the one celebrated by the mariachi band—is now at Volkswagen's AutoMuseum.


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