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TIM SLOAN, AFP/Getty Images
TIM SLOAN, AFP/Getty Images

11 Brain-Freezing Facts About Slurpees

TIM SLOAN, AFP/Getty Images
TIM SLOAN, AFP/Getty Images

With more than 13 million cups consumed every month, 7-Eleven’s Slurpee might be the most popular frozen beverage in the world. In honor of the iconic slushie, which has been around for more than 50 years, we’re dispensing some facts on its history, Slurpee milestones, and why you can’t fill a kiddie pool with the slush.

1. THE SLURPEE WAS DISCOVERED BY ACCIDENT.

Slurpee’s origins have roots in that oasis of deliciousness, Dairy Queen. In 1959, franchisee Omar Knedlik found that his soda fountain wasn’t working. After freezing some pop bottles to keep drinks cool, he discovered customers loved the icy consistency. Using an automotive air conditioner, Knedlik invented a machine to dispense pure Tundra-sourced slush, called it ICEE, and then licensed the equipment to 7-Eleven in 1965. The company renamed it Slurpee in 1966 in honor of the sound a person makes while trying to slurp up the gunk through a straw. (The ICEE brand is still used in other convenience chains.)

2. A TV COMMERCIAL MADE SALES SOAR.

Slurpee sales were idling at an average of 50 per store per day until 7-Eleven launched its “Strange Things” series of television commercials. In one spot, a man swears his life was modest until he sampled a Slurpee—the next day, he became an airline pilot. Even though the ad didn’t explain what a Slurpee was, it created so much interest around the product that individual store sales soared to 300 a day.

3. THERE WAS A SLURPEE SINGLE.

The 1970s were a strange and terrifying time for pop culture: the decade gave license for 7-Eleven to release a single on 45 RPM vinyl, “Dance the Slurp,” as a promotional track for the drink; it was given out free in stores. The piece features a groovy tune accompanied by a slurping sound. It’s well worth your time.

4. IT REVOLUTIONIZED THE STRAW.

As Slurpee began to conquer the convenience cold-drink market, 7-Eleven realized that customers were having issues getting the remaining bits of syrupy chunks from the bottom of the cup. The solution? Inventor Arthur Aykanian’s spoon straw, which added a little scoop at the end. Debuting in 1968, it has become synonymous with Slurpee. In 2003, the company took Slurpee delivery development further with an edible straw. The candy rod was bendable until it hit the ice-cold liquid, where it stiffened into a useable utensil.

5. “BRAIN FREEZE” IS TRADEMARKED BY 7-ELEVEN.

Everyone is aware of the dangers of drinking a Slurpee too fast: searing, thudding pain in the cranium that can bring a sturdy individual to his or her knees. While “brain freeze” started out as a colloquial term, 7-Eleven saw the marketing opportunities—and trademarked the phrase. The actual medical term for that type of rapid-onset headache caused by an overabundance of cold temperatures to a key artery in the throat is sphenopalatine ganglioneuralgia. You can make it dissipate faster by pushing your tongue against the roof of your mouth or drinking something warm.

6. YOU COULD CHEW SLURPEE BUBBLE GUM.

For decades, 7-Eleven was pretty protective of the vaunted Slurpee brand, preferring to keep it to ice-encrusted drinks and non-edible items like key chains. In 1998, the company had a change of heart and expanded the Slurpee umbrella to include a frozen ice pop and blocks of bubblegum that had a liquid center.  

7. SOME CUPS WERE MADE FROM WAVEFORMS OF MATING WHALES.

For a promotional stunt in Australia in 2015, 7-Eleven recorded a series of radio spots featuring whales mating and screaming soccer fans. The waveforms—visual representations of the noises—were then used to create a 3D-printed series of special cups that customers could get in stores or print at home (if they had a 3D printer). 

8. THE SLURPEE KING WAS CROWNED IN KENNEWICK, WASHINGTON.

From 2007 to 2008, more Slurpees were dispensed at a Kennewick, Washington-area 7-Eleven than anywhere else in the world. Their secret? A wall of Slurpee machines that was enough to meet the demand of a nearby high school football team. Store owner Don Mariotto said increasing his supply from six to 12 barrels was just barely enough to keep up. “Man, those big hosses would come in during August practices with sweat pouring off of them,” he told Franchising in 2007, “[and] head straight for the Slurpee machine and hit it like it was a [rival] Pasco linebacker.” The title was taken by Manitoba in 2009; Mariotto complained that the tally was changed to count cups, not volume, costing him the title of Slurpee King.

9. ADULTS USED TO BE ASHAMED TO DRINK SLURPEES.


Ashlee Martin via Flickr // CC BY 2.0

For all of Slurpee’s success throughout the 1970s and 1980s, there was one problem: adults were slightly embarrassed to be seen with one. Because much of the marketing was targeted at children, adults would sometimes ask for Big Gulp cups to deposit their slush in. Taking note of the ignored demographic, 7-Eleven partnered with MTV in 1995 to sponsor its summer "Beach House" programming block: young adults could use a slide that ran right into a pool of Slurpee. Sales of the drink rose 10 percent that year.

10. THERE WAS ONCE A DUAL-CHAMBERED SLURPEE.

Pioneering a new method of Slurpee delivery, 7-Eleven introduced a highly innovative dual-flavor Slurpee for the product’s 45th anniversary in 2011. Customers could choose two flavors that would be dispensed into one cup with two chambers; a dual-piped straw could be inserted, allowing them to either enjoy a mixed drink or activate a valve that would allow for one flavor to be sucked up at a time.

11. BRING YOUR OWN CUP DAY GOT A LITTLE OUT OF CONTROL.

During promotional stunts in 2015 and early 2016, 7-Eleven allowed patrons to bring their own container to Slurpee machines for a flat price of $1.50. While most kept their cups to reasonable portions, a few carried in kettles, fish bowls, teapots, and even a plastic sled. One consumer brought an inflatable swimming pool. 7-Eleven eventually mandated that containers had to fit through a cardboard measuring hole to ward off anyone thinking of bringing in a trough.

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Food Going Bad? How to Set the Correct Temperature For Your Fridge
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Depending on the size of your household, your grocery bill can sometimes outpace utility costs or other expenses, making it one of the biggest monthly expenditures in your budget. If you've spent that money on organic, fresh produce, watching it go bad faster than it should can be a frustrating experience.

If your lettuce is getting icy or your meat is smelling a little fishy, the problem might be your refrigerator's temperature setting. While many newer fridge models have digital thermometers that make checking for the correct temperature easy—it should be right around 37°F, with your freezer at 0°F—others have a manual dial that offers ambiguous settings numbered from one to five or one to 10.

Fortunately, there's an easy way to make the knob match your ideal climate. Refrigerator thermometers are available at home goods stores or online and provide a digital readout of the refrigerator's interior that's usually accurate within 1°F. Leave the thermometer on the middle shelf to get the correct reading.

Once you have the appliance set, be sure to check it periodically to make sure it's maintaining that temperature. Packing too much food on your shelves, for example, tends to make the interior warmer. If the coils need to be cleaned, it might be retaining more heat. Kept at a steady 37°F, your food should remain fresh, safe, and perfectly cold.

 

[h/t Reader's Digest]

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Voodoo Doughnut Is Coming to the East Coast (Finally!)
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Universal Orlando Resort

Voodoo Doughnut, the beloved Portland purveyor of creative pastries, is finally coming to the East Coast. The company is opening a shop at the Universal Orlando Resort in Florida, according to Travel + Leisure.

The original Voodoo Doughnut opened in Portland, Oregon in 2003. An early adopter of the maple-bacon dessert trend, it became famous for its Maple Bacon Bar and has since added doughnuts that incorporate other quirky flavors like bubble gum dust, Tang, and Fruit Loops. (At one point, the company sold doughnuts glazed with NyQuil, as well as one called a Vanilla Pepto Crushed Tums doughnut, but both of those have been discontinued by order of the health department.) Several of its unique flavors have also been turned into beers by the Oregon-based Rogue Ale.

A chocolate doughnut with a candy skull inside the hole.
A Dia de los Muertos-themed doughnut
Mathieu Thouvenin, Flickr // CC BY-NC-ND 2.0

The popular Portland location usually features a line out the door and down the block, and the company now has outposts in Eugene, Denver, Austin, and Los Angeles. It has such a cult following that the stores will not just provide doughnuts for your wedding—they will host the ceremony. Now, East Coast doughnut lovers will be able to get in on the action, too.

The Universal Orlando CityWalk store has opened already, but it’s still in preview mode, meaning the hours can vary, and there's no guarantee it will be open every day. When it officially opens later this spring, it will be serving up more than 50 types of doughnuts seven days a week from 7 a.m. to midnight, and until 1 a.m. on weekends.

[h/t Travel + Leisure]

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