10 Saccharine Facts About Sweetest Day

Peter Purdy, BIPs/Getty Images
Peter Purdy, BIPs/Getty Images

Unless you live in certain parts of the United States, there's a good chance you've never heard of Sweetest Day. For others, however, it's a century-old celebration. Here's what you need to know about the semi-obscure holiday.

1. THERE'S A REASON IT'S THE THIRD SATURDAY IN OCTOBER.

This image of newsboy Emil Frick was first published in The Cleveland Press on October 8, 1921.
This image of newsboy Emil Frick was first published in The Cleveland Press on October 8, 1921.
Digital scan courtesy of The Cleveland Public Library Microform Center, Wikimedia Commons // Public Domain

When the holiday was founded in 1916, trick-or-treating hadn't become popular yet, so though Halloween existed, there was no autumn boost to the candy industry like there is now. That's why the National Confectioners Association invented a mid-season marketing gimmick to help increase sales before Christmas. Naturally, they tried to spin it otherwise, writing that the spirit of the day should be "interpreted as a spirit of good will, appreciation, and good fellowship."

2. IT WAS ORIGINALLY KNOWN AS "CANDY DAY."

A Sweetest Day advertisement first published in The Cleveland Press on October 6, 1921.
A Sweetest Day advertisement first published in The Cleveland Press on October 6, 1921.
Digital scan courtesy of The Cleveland Public Library Microform Center, Wikimedia Commons // Public Domain

Though the National Confectioners Association wanted the celebration to appear as if it was about more than just candy sales, the name they gave the holiday belied their efforts. It didn't become the slightly more subtle "Sweetest Day" until the 1920s.

3. HERBERT HOOVER WAS NOT PLEASED ABOUT IT.

In 1918, Herbert Hoover was the director of the United States Food Administration, and was closely associated with relief efforts Europe. Here, he is standing with his wife and daughter by a poster giving thanks to America for its help in providing food.
In 1918, Herbert Hoover was the director of the United States Food Administration, and was closely associated with relief efforts Europe. Here, he is standing with his wife and daughter by a poster giving thanks to America for its help in providing food.
A. R. Coster, Topical Press Agency/Getty Images

Of course the year the holiday was founded, 1916, was smack in the middle of World War I. By the time the second annual day rolled around, Herbert Hoover, who was then the director of the U.S. Food Administration, reminded the National Confectioners Association that their consumerism creation wasn't exactly in the best interests of America's wartime efforts to conserve sugar.

In 1917, an industry bulletin called The International Confectioner noted, "As Mr. Hoover had requested everyone, everywhere, to cut down as much as possible on their usings of sugar, he considered that Candy Day was an effort on the part of our industry in the very opposite direction."

4. CELEBRITIES AND CAUSE MARKETING FINALLY DID THE TRICK.

Actress Theda Bara giving candy to orphans in 1921.
Actress Theda Bara giving candy to orphans in 1921.
Digital scan courtesy of The Cleveland Public Library Microform Center, Wikimedia Commons // Public Domain

Once it was safe to increase sugar production again, marketing efforts kicked back into high gear. In 1921, Cleveland Candy Day organizers got the bright idea to tie the promotion into charity, giving sweets to orphanages and the elderly. Actresses Theda Bara and Ann Pennington went to Cleveland to help distribute thousands of boxes of candy, which helped further popularize the celebration.

5. THERE'S ANOTHER TALE ABOUT THE ORIGINS OF THE HOLIDAY.

A 1922 ad in the Cleveland Plain Dealer.
A 1922 ad in the Cleveland Plain Dealer.
Wikimedia Commons // Public Domain

According to Hallmark, Sweetest Day came about because a candy company employee named Herbert Kingston simply wanted to spread joy to others and "bring happiness to the lives of those who often were forgotten." But The Atlantic calls this happy little story a complete fabrication, so take it with a grain of salt.

6. HALLMARK WAS LATE TO THE PARTY.

A man mailing a letter in 1960s New York.
Keystone, Getty Images

Though it's often referred to as a "Hallmark Holiday," Hallmark didn't actually get in on those sweet Sweetest Day profits until the 1960s—nearly 50 years after it was founded.

7. MOST SWEETEST DAY CARDS ARE ROMANTICALLY INCLINED.

This front-page Sweetest Day cartoon was published in The Cleveland Plain Dealer on October 8, 1921.
This front-page Sweetest Day cartoon was published in The Cleveland Plain Dealer on October 8, 1921.
Digital scan courtesy of The Cleveland Public Library Microform Center, Wikimedia Commons // Public Domain

Despite the fact that Sweetest Day started as a way to hawk candy to the downtrodden, it's now just another Valentine's Day for many people. Hallmark makes more than 70 Sweetest Day cards—and 80 percent of them are romantic.

8. FOR SOME, IT'S MORE POPULAR THAN MOTHER'S DAY.

A little boy gives his mother some flowers
Hulton Archive, Getty Images

According to Retail Confectioners International, some retailers say their sales for Sweetest Day are better than their sales for Mother's Day. (Sorry, mom.)

9. THESE DAYS, SWEETEST DAY ISN'T JUST ABOUT THE CANDY.

Two women laughing together.
Fox Photos, Getty Images

Though those commemorating the holiday can certainly buy candy, that's just one of the ways people can express their appreciation for anyone who might not otherwise have a special day (a favorite aunt, a next-door neighbor, the pet sitter). Various ways to celebrate Sweetest Day include flowers, cards, gifts, or simply just doing good deeds for others.

10. NEVER HEARD OF SWEETEST DAY? YOU'RE NOT ALONE.

An ice cream vendor in New York hands a young girl an ice cream in the 1920s.
Elizabeth R. Hibbs, Hulton Archive/Getty Images

Sweetest Day never gained as much ground nationally as it did in the Great Lakes region. The main states that celebrate sweetness on the third Saturday of October are Illinois, Indiana, Michigan, Ohio, and Wisconsin, though it has also spread to areas of New York, Pennsylvania, Florida, Texas, and California. The biggest Sweetest Day cities are Detroit, Buffalo, and of course, Cleveland.

This story first ran in 2016.

Mardi Gras King Cake Ice Cream Is Coming to a Grocery Store Near You

iStock.com/fstop123
iStock.com/fstop123

Each year, Blue Bell Creamery celebrates Mardi Gras with a limited-edition ice cream that captures the spirit of the festival. Now, for the first time, the once-regional flavor will be available wherever Blue Bell ice cream is sold, KXXV reports.

Blue Bell debuted Mardi Gras King Cake in 2012, and for years it could only be found in places like Louisiana and Alabama. Exclusively available in the months leading up to Mardi Gras, or Shrove Tuesday, the ice cream has become a seasonal favorite in that part of the country. Blue Bell recently announced it's expanding the flavor in response to nationwide interest to cover its entire distribution area in the southern U.S.

Mardi Gras King Cake combines two old Blue Bell flavors: Mardi Gras, which came out in 2004, and King Cake, which launched in 2006. It features pastry pieces, cream cheese swirls, and colorful sprinkles in cinnamon cake-flavored ice cream. (The traditional plastic baby is missing from this version).

Half-gallons of Blue Bell's Mardi Gras King Cake ice cream can be found in stores starting the first week of 2019.

Carton of Blue Bell Mardi Gras King Cake ice cream.
Courtesy of Blue Bell

[h/t KXXV]

7 Hangover Cures Backed By Science

iStock
iStock

Science has a lot to say about bogus hangover cures (coffee, hair of the dog, and saunas aren't doing you any favors), but not as much about which treatments are legitimate. That's not for a lack of trying: The quest to banish the headaches, nausea, and dizziness that follow a bout of heavy drinking has been going on for centuries. We still don't know how to prevent hangovers or how exactly they happen, but if you're feeling miserable after last night, there are a handful of science-based remedies that might ease your pain.

1. Asian Pear Juice

Have some extra Asian pears at home? Run them through your juicer before your next night out. According to researchers at Australia's Commonwealth Scientific and Industrial Research Organisation, just 7.4 ounces of Asian pear juice is enough to soften the blow of a hangover. The scientists say that the juice interacts with enzymes that break down alcohol, speeding up your metabolism and leaving less surplus alcohol for your body to absorb. There's just one catch: The juice must be consumed before you drink anything else in order to be effective. Apologies to anyone currently reading this through heavy-duty sunglasses.

2. Music

Anyone who's ever suffered through a massive hangover knows that sound is the enemy. But while your roommate's 9 a.m. tap dancing practice might exacerbate your symptoms, music may have the opposite effect. Research has shown that listening to music can provide relief to migraines, which are similar to hangover headaches. As long as the music is pleasant and suits your taste, it should help to drown out the chorus of pain playing in your mind. Head sensitivity isn't the only symptom music helps with: According to researchers at the University of Edinburgh, listening to your favorite music also eases pain. There hasn't been research specifically on hangovers, but at the very least it should hide your pained cries.

3. Sprite

If you're looking for something to nurse your hangover, skip the Bloody Mary. A team of Chinese researchers found that Xue bi, the Chinese version of Sprite, is actually the best beverage to combat the lingering side-effects of alcohol. Of the 57 drinks tested, Sprite was the best at helping enzymes break down acetaldehyde, the metabolized version of ethanol that's blamed for some of the nastiest hangover symptoms. The scientists also identified which concoctions you should avoid: A drink containing herbs and hemp seeds was the worst offender, as it actually prolongs acetaldehyde metabolism instead of speeding it up. (We should also caution that this test was done in a lab and might not be applicable to actual drinking scenarios.)

4. Pedialyte

Although not the primary cause of your hangover, one of the many ways alcohol can leave you feeling worse for wear the morning after is dehydration. Alcohol is a diuretic—it makes you pee a lot more than you would otherwise. If your fluids are depleted when you go to bed, you can expect to wake up feeling groggy, achy, and all-around not your best. Water is the simplest fix for dehydration, but for more extreme cases, there's Pedialyte. The drink was originally developed to rehydrate kids sick from vomiting and diarrhea, but it's marketed as a hangover treatment for adults as well. It contains nutrients, sodium, and other electrolytes—all things that can nurture your body when it's dehydrated. It won't cure the hangover, but it might help alleviate the worst of it.

5. Anti-inflammatory drugs

If your first move when you're hungover is to reach for a bottle of aspirin, you have the right idea. Anti-inflammatory drugs may not do much to stop the underlying causes of your condition, but they can suppress your symptoms long enough for you to get out of bed without feeling like your head's been replaced with an anvil. On top of easing headaches and muscle pain, there's another reason these pills are good for hangovers: They may directly combat alcohol's inflammatory effects. But there's one over-the-counter painkiller you should never take while or after consuming alcohol, and that's Tylenol. Any drug that uses acetaminophen will only further abuse your recovering liver.

6. Eggs

The best way to tackle a hangover with food is to eat while you drink. Chowing down after the damage has already been done may distract you from your turmoil for a short while, but it won't soothe your physical symptoms. There are a few exceptions: Eggs, for example, have hangover-fighting potential thanks to a special ingredient. The food is packed with cysteine, an amino acid that breaks down the drinking byproduct acetaldehyde. So whether you prefer to enjoy brunch out or at home, make sure your meal includes eggs in some form.

7. Honey on toast

While you're at it, put some honey on toast next to your omelet. According to Britain's Royal Society of Chemistry, while it won't cure a hangover, the breakfast can help alleviate the symptoms: "The best breakfast is toast and honey (or golden syrup) which provides the body with the sodium, potassium, and fructose which it now needs." The BBC talked to a junior doctor about this hangover remedy and he recommended adding banana. While he cautions it's an acquired taste, the doctor explained, "Bananas are a high source of potassium—an electrolyte that gets depleted when you go out on the binge. The honey will give you that spike of sugar in your bloodstream and that energy rush to help you get back on your feet."

Bonus: Drink less

While this is definitely the least helpful of all suggestions, in 2005 an article in the BMJ looked at 15 studies of hangover cures, noting that "the paucity of randomized controlled trials is in stark contrast to the plethora of ‘hangover cures' marketed on the internet." Their conclusion? "No compelling evidence exists to suggest that any conventional or complementary intervention is effective for preventing or treating alcohol hangover. The most effective way to avoid the symptoms of alcohol induced hangover is to practice abstinence or moderation."

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