The Hottest Star Wars Toy for Christmas in 1977 Was an Empty Box

iStock/Sadeugra
iStock/Sadeugra

It's hard to imagine a child's face lighting up at the sight of an empty cardboard box staring back at them from under the Christmas tree. But in 1977, young Jedis-in-training were so hungry for anything Star Wars-related that even an I.O.U. was something to get excited about.

When George Lucas's intergalactic gamble first hit screens in May 1977, no one knew quite what to expect—especially the film's toy-making partner, Kenner. Instead of flooding the market with action figures and dolls for a movie that could very well end up being a flop, the company decided not to manufacture any toys right away. Unfortunately, there wasn't just a demand for Star Wars toys that year; there was an outright fever that took the company completely by surprise. And with Christmas just a few short months away, the ill-prepared Kenner needed to act—fast.

Realizing it would be impossible to get a full line of Star Wars toys manufactured in time to meet the needs of the holiday season, a Kenner executive named Bernard Loomis knew he had to improvise. Instead of simply releasing a proper toyline in 1978 and missing out on the Christmas rush, Loomis came up with what is now known as the "Early Bird Certificate Package" (or more colloquially as the "Empty Box Campaign") to satisfy this sudden, rabid fan base.

Basically, parents would go to their local toy store and pay $7.99 for a thin cardboard package, about the size of a manila envelope, with painted renderings of the proposed 12-figure Star Wars toyline that Kenner was promising to release in the months ahead. The cardboard kit could be turned into a display diorama for all the figures, which—at that point—only existed in theory. And since the word "diorama" isn't quite enough to satisfy a kid on Christmas morning, the kit also contained the all-important mail-in certificate promising the recipient would get the company's first four figures—Luke Skywalker, Princess Leia, R2-D2, and Chewbacca—delivered right to their homes between February and June 1978.

Kenner limited the supply of this glorified pre-order campaign to 500,000 kits, none of which were to be sold after December 31, 1977 in order to really manipulate the holiday market.

In an attempt to soften the blow of what was essentially nothing but a bunch of cardboard under the tree, Kenner sweetened the pot by including some stickers and a Star Wars Fan Club membership card. After months of waiting, kids everywhere would come home from school and be greeted by their delayed Christmas gift: four figures, along with foot pegs to fit them into their display stand. Eventually the entire first line of Star Wars toys came out in 1978 and could be purchased in stores, whether you mailed in a certificate or not.

From 1978 to 1985, Kenner never again doubted the power of the Star Wars toy line. In that time, the company released a robust roster of more than 100 different action figures based on the film series, scraping the bottom of the barrel of Lucas lore along the way with obscurities like Dengar and General Madine. The company went from having no toys on the shelf in 1977 to having every side character, prop, and vehicle recreated in plastic in just a few years.

Nowadays, intact Early Bird Kits go for big money on the collector's market, especially if they still include the original certificate kids were supposed to mail back (prices in the $4000 to $8000 range are pretty standard). But the biggest winner of this whole stunt, as usual, was George Lucas.

When signing on to direct Star Wars at 20th Century Fox, Lucas agreed to work for just $150,000, as opposed to the $500,000 he was set to earn. In exchange for the pay cut, the director asked for two things: The rights to any sequels to the movie and the rights to all the merchandise, including the toys. Believing Star Wars to be just another science fiction movie, Fox happily agreed to the reduced salary. That empty box under countless Christmas trees was the start of what would become Lucas's $20 billion merchandising empire.

This article originally ran in 2016.

Mardi Gras King Cake Ice Cream Is Coming to a Grocery Store Near You

iStock.com/fstop123
iStock.com/fstop123

Each year, Blue Bell Creamery celebrates Mardi Gras with a limited-edition ice cream that captures the spirit of the festival. Now, for the first time, the once-regional flavor will be available wherever Blue Bell ice cream is sold, KXXV reports.

Blue Bell debuted Mardi Gras King Cake in 2012, and for years it could only be found in places like Louisiana and Alabama. Exclusively available in the months leading up to Mardi Gras, or Shrove Tuesday, the ice cream has become a seasonal favorite in that part of the country. Blue Bell recently announced it's expanding the flavor in response to nationwide interest to cover its entire distribution area in the southern U.S.

Mardi Gras King Cake combines two old Blue Bell flavors: Mardi Gras, which came out in 2004, and King Cake, which launched in 2006. It features pastry pieces, cream cheese swirls, and colorful sprinkles in cinnamon cake-flavored ice cream. (The traditional plastic baby is missing from this version).

Half-gallons of Blue Bell's Mardi Gras King Cake ice cream can be found in stores starting the first week of 2019.

Carton of Blue Bell Mardi Gras King Cake ice cream.
Courtesy of Blue Bell

[h/t KXXV]

7 Hangover Cures Backed By Science

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iStock

Science has a lot to say about bogus hangover cures (coffee, hair of the dog, and saunas aren't doing you any favors), but not as much about which treatments are legitimate. That's not for a lack of trying: The quest to banish the headaches, nausea, and dizziness that follow a bout of heavy drinking has been going on for centuries. We still don't know how to prevent hangovers or how exactly they happen, but if you're feeling miserable after last night, there are a handful of science-based remedies that might ease your pain.

1. Asian Pear Juice

Have some extra Asian pears at home? Run them through your juicer before your next night out. According to researchers at Australia's Commonwealth Scientific and Industrial Research Organisation, just 7.4 ounces of Asian pear juice is enough to soften the blow of a hangover. The scientists say that the juice interacts with enzymes that break down alcohol, speeding up your metabolism and leaving less surplus alcohol for your body to absorb. There's just one catch: The juice must be consumed before you drink anything else in order to be effective. Apologies to anyone currently reading this through heavy-duty sunglasses.

2. Music

Anyone who's ever suffered through a massive hangover knows that sound is the enemy. But while your roommate's 9 a.m. tap dancing practice might exacerbate your symptoms, music may have the opposite effect. Research has shown that listening to music can provide relief to migraines, which are similar to hangover headaches. As long as the music is pleasant and suits your taste, it should help to drown out the chorus of pain playing in your mind. Head sensitivity isn't the only symptom music helps with: According to researchers at the University of Edinburgh, listening to your favorite music also eases pain. There hasn't been research specifically on hangovers, but at the very least it should hide your pained cries.

3. Sprite

If you're looking for something to nurse your hangover, skip the Bloody Mary. A team of Chinese researchers found that Xue bi, the Chinese version of Sprite, is actually the best beverage to combat the lingering side-effects of alcohol. Of the 57 drinks tested, Sprite was the best at helping enzymes break down acetaldehyde, the metabolized version of ethanol that's blamed for some of the nastiest hangover symptoms. The scientists also identified which concoctions you should avoid: A drink containing herbs and hemp seeds was the worst offender, as it actually prolongs acetaldehyde metabolism instead of speeding it up. (We should also caution that this test was done in a lab and might not be applicable to actual drinking scenarios.)

4. Pedialyte

Although not the primary cause of your hangover, one of the many ways alcohol can leave you feeling worse for wear the morning after is dehydration. Alcohol is a diuretic—it makes you pee a lot more than you would otherwise. If your fluids are depleted when you go to bed, you can expect to wake up feeling groggy, achy, and all-around not your best. Water is the simplest fix for dehydration, but for more extreme cases, there's Pedialyte. The drink was originally developed to rehydrate kids sick from vomiting and diarrhea, but it's marketed as a hangover treatment for adults as well. It contains nutrients, sodium, and other electrolytes—all things that can nurture your body when it's dehydrated. It won't cure the hangover, but it might help alleviate the worst of it.

5. Anti-inflammatory drugs

If your first move when you're hungover is to reach for a bottle of aspirin, you have the right idea. Anti-inflammatory drugs may not do much to stop the underlying causes of your condition, but they can suppress your symptoms long enough for you to get out of bed without feeling like your head's been replaced with an anvil. On top of easing headaches and muscle pain, there's another reason these pills are good for hangovers: They may directly combat alcohol's inflammatory effects. But there's one over-the-counter painkiller you should never take while or after consuming alcohol, and that's Tylenol. Any drug that uses acetaminophen will only further abuse your recovering liver.

6. Eggs

The best way to tackle a hangover with food is to eat while you drink. Chowing down after the damage has already been done may distract you from your turmoil for a short while, but it won't soothe your physical symptoms. There are a few exceptions: Eggs, for example, have hangover-fighting potential thanks to a special ingredient. The food is packed with cysteine, an amino acid that breaks down the drinking byproduct acetaldehyde. So whether you prefer to enjoy brunch out or at home, make sure your meal includes eggs in some form.

7. Honey on toast

While you're at it, put some honey on toast next to your omelet. According to Britain's Royal Society of Chemistry, while it won't cure a hangover, the breakfast can help alleviate the symptoms: "The best breakfast is toast and honey (or golden syrup) which provides the body with the sodium, potassium, and fructose which it now needs." The BBC talked to a junior doctor about this hangover remedy and he recommended adding banana. While he cautions it's an acquired taste, the doctor explained, "Bananas are a high source of potassium—an electrolyte that gets depleted when you go out on the binge. The honey will give you that spike of sugar in your bloodstream and that energy rush to help you get back on your feet."

Bonus: Drink less

While this is definitely the least helpful of all suggestions, in 2005 an article in the BMJ looked at 15 studies of hangover cures, noting that "the paucity of randomized controlled trials is in stark contrast to the plethora of ‘hangover cures' marketed on the internet." Their conclusion? "No compelling evidence exists to suggest that any conventional or complementary intervention is effective for preventing or treating alcohol hangover. The most effective way to avoid the symptoms of alcohol induced hangover is to practice abstinence or moderation."

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