The Legend of London's Time-Traveling Tomb

Swinging open the front gate of Brompton Cemetery is a bit like cracking the spine of a book detailing London history. Famous suffragist Emmeline Pankhurst rests here. Beatrix Potter strolled its 39 acres and plucked names from tombstones to use in her work, including decedents Peter Rabbett and Mr. Nutkins. More than 35,000 monuments in all are present, rich and poor, known and obscure.

In the middle of the grounds and shrouded by trees stands a mausoleum. An imposing 20 feet tall with a pyramid peak, it’s made from granite, with a heavy bronze door secured by a keyhole. Decorative accents line the front, furthering the air of mystery. The door’s margin displays a rectangular band of Egyptian hieroglyphs. Erected in the early 1850s, it was intended as the final resting place of a woman named Hannah Courtoy and two of her three daughters, Mary and Elizabeth.

Courtoy’s tomb would be remarkable for its imposing stature and cryptic veneer alone: It's the largest, most elaborate construction in Brompton. But there’s more to the story. For the many visitors who make moonlight visits to the cemetery and for a small band of London raconteurs, the tomb’s missing key and resulting lack of access has led to speculation that something strange is going on inside—that it's secretly a time machine.

It’s a fantastic notion, but one that London musician and Courtoy historian Stephen Coates is quick to dismiss. “It’s not a time machine,” he tells mental_floss. “It’s a teleportation chamber.”

In order to try and digest the bizarre urban legend that’s been constructed around Courtoy’s tomb, it helps to understand the highly controversial life of the woman who ordered its construction.

Born around 1784 (sources differ), Hannah Peters fled an abusive father at a young age and found work as a housekeeper and as a tavern employee. In 1800, a friend introduced her to John Courtoy, a 70-year-old former wigmaker in poor health who had made a fortune in the lending business. Peters was shortly in his employ as a housekeeper. Within the year, she had given birth to the first of three daughters. She claimed they were Courtoy’s, although some eyes were raised in suspicion that the friend who made the introduction, Francis Grosso, might have been the real father.

Courtoy’s illness is also ill-defined in historical accounts, although it was said to follow a violent run-in with a prostitute in 1795 that left Courtoy—who had been slashed at with a knife—reserved and antisocial. He apparently warmed to Peters, who took his name and exerted considerable influence over many of his decisions. Courtoy’s 1810 will, which left the bulk of his fortune to an ex-wife named Mary Ann Woolley and their five children, was revised in 1814 so Hannah received the majority share.

When Courtoy died in 1818, the contents of the will were disputed, both by Woolley and Courtoy’s French relatives; they argued that dementia had overtaken Courtoy’s better senses. The legal arguments dragged on through 1827, at which point Hannah and her daughters had received most of Courtoy’s money.

According to the account presented in author David Godson’s 2014 book Courtoy’s Complaint, largely based on diaries kept by Courtoy housekeeper Maureen Sayers, Hannah's urge to distract herself from the often-unpleasant Courtoy led to developing a friendship that would prove essential to her later mythology. Like many Victorians of the era, Hannah was intrigued by Egyptian iconography, particularly hieroglyphics. She believed Egyptians had a deep understanding of astrology and their place in the universe, and she invited Egyptologist Joseph Bonomi over for regular visits.

Bonomi and Hannah would spend hours discussing Egyptian lore, with Hannah hoping to one day fund Bonomi’s expeditions to Egypt so he could study their work. The two would also arrange for a 175-foot-tall monument dedicated to the Duke of Wellington to be constructed and insisted that the sculpture resemble an Egyptian obelisk.

When Hannah died in 1849, her remains were set to be placed in an expensive, elaborate mausoleum in Brompton that paid tribute to her interests; Bonomi arranged for the tomb to feature Egyptian characters and a pyramidal top. Later, Mary and Elizabeth, who shied from marriage because they didn’t want men chasing after their wealth, joined her. (Susannah, who married, was buried elsewhere.) When Bonomi died in 1878, he arranged for a depiction of Courtoy’s tomb to appear on his own modest headstone. Whether Bonomi intended it or not, an illustration of Anubis, the Egyptian god of the dead, appears to be “looking” in the direction of his friend’s final resting place.

Things appeared to remain status quo at Brompton for the next 100 years or so. Then, around 1980, the key to the tomb was lost following a visit by Hannah's relatives. And that’s when things took a turn for the weird.

Courtesy of Vanessa Woolf

Intending to pique the interest of readers during Halloween, Associated Press reporter Helen Smith wrote a story in October 1998 that may have been the first mainstream article to raise the theory that Courtoy’s tomb might actually be a time machine.

Smith described the monument as a “strange, imposing structure” containing “three spinsters, about whom almost nothing is known” and cited an unheralded author named Howard Webster as perpetuator of the story. Webster claimed his research had excavated a connection between Bonomi and Samuel Alfred Warner, a “maverick Victorian genius” and fraudster said to have attempted to interest the British armed forces in several advanced weapons—too advanced, in fact, to actually exist.

Webster speculated that Warner’s inventive abilities may have led him to consort with Bonomi, who supposedly had knowledge of the Egyptian theories of time travel. Together, the two convinced the wealthy, trusting Hannah to finance their secret project, with Bonomi providing ancient wisdom and Warner adding his breakthrough scientific resources. By placing their device in a cemetery, Warner could guarantee the structure was unlikely to be disturbed over decades or centuries, allowing him to return to London after traveling through time again and again.

The lack of a key was crucial to Webster’s tale. Since it had been lost and no one had been inside for years, it could be argued that perhaps Warner was busying himself in a manner similar to an occupant of the TARDIS, bouncing from era to era, while Hannah and her family were either entombed or buried someplace else entirely. Webster also claimed that plans for the tomb were missing, which was rarely the case with other monuments in Brompton.

The story bubbled to the surface periodically over the years. In 2003, an album cover by musician Drew Mulholland depicted the tomb and its eerie structure, which led to some renewed interest. In 2011, Coates, a musician with a band named the Real Tuesday Weld, came across mention of the theory and was intrigued. He wrote a post on his blog positing that the Courtoy tomb was not a means of time travel, but that Warner had the technology to teleport torpedoes and that he later adopted that framework to develop a series of teleportation chambers in and around "the Magnificent Seven," a group of London’s historic private cemeteries.

“It was a way to move around the city,” Coates says. “Warner and Bonomi worked together on ancient Egyptian occult theory and science. I posted that on my blog, and it started to take on a life of its own.”

Coates’s premise is a proper study in how an urban legend can proliferate. With the key still missing, it was impossible to disprove the teleportation idea with any real precision, and the mythology allowed for a great deal of speculation. Was Warner, who died in 1848, killed because he knew too much about revolutionary technology? Why did the tomb take four years to complete following Hannah’s death, which meant she didn’t actually enter it until 1853? Was Hannah duped by the two to fund what she might have believed would be a pioneering mode of travel?

It became, Coates says, “one of the myths of the city.” In 2015, the Independent ran a feature describing his belief, contrasting it with the activities of Hannah Courtoy descendant Ray Godson, who simply wanted access to the tomb to pay his respects to his great-great-grandmother. The feature came just as Coates was busy organizing visitor groups that could come—with the cemetery’s permission—hear the legend of Courtoy, Bonomi, and Warner while standing near the tomb in the middle of the night.

“I fell in love with the idea,” Vanessa Woolf, a professional storyteller based in London who hosts the gatherings, tells mental_floss. “I must credit Stephen Coates. I contacted him after hearing about the myth and told him I really wanted to tell the story. He said to go for it.” Woolf hosted the first event in 2015 and has done several more since. “The first time, we were absolutely overwhelmed with bookings,” she says.

In the story presentation, Woolf tells of a “barking mad” inventor named Warner who connects with Bonomi and hatches an idea for a teleportation network. Hannah, she relates, had an interest in the occult and unexplained phenomena.

“There’s a huge interest in the story in London,” she says. “I think people are just interested in the fabric of places where they live. This is a story rooted in the secret, in the occult, but no one is quite sure what actually happened.”

It can be difficult to corner Coates for a precise answer on whether he believes his fanciful hypothesis about the resting place of Hannah Courtoy. When initially contacted for an interview, he agreed while mentioning that he “came up with the whole teleportation system idea as the background to a short story.” In conversation, he presents the teleportation springboard as a “way for people to make up their own mind” about what the tomb might contain. A breath or two later, he expresses doubt that Hannah’s daughters might still be entombed there, before wondering whether the mausoleum might be home to a secret subterranean chamber.

It’s all “alternative theory based on historical fact,” he says. Reached by telephone, it's hard not to imagine a slight expression of amusement crossing his face.

Performance art or not, the attention has increased awareness over the cemetery's attempts to secure funds for a site-wide renovation. (Courtoy’s tomb was partially spruced up in 2009 following aging, frost-coated chunks of granite sloughing off the side, with costs partially covered by a family trust.) When asked to comment on whether the midnight vigils and sightseers have been disruptive, Brompton officials refer questions right back to Coates, who appears to have become their unofficial spokesman on all things involving molecular disruption and Egyptian time-hopping.

“It’s not something they promote themselves,” Coates says. “They’re very welcoming of people who come if they’re showing respect. The conservation efforts have been going on for years, and the events help that.” At the last Coates-arranged show, tickets went for $8 to $10, with a quarter of the proceeds donated to the cemetery’s rebuilding efforts.

How many people will visit once a key is made is another question. Both Coates and a Brompton Cemetery historian named Arthur Tait say that efforts are currently underway to fabricate a replacement that would allow Hannah’s relatives access to the tomb. After an initial flush of curiosity, wouldn’t the presumably ordinary interior dampen interest?

“Opening it may not establish it’s not a time machine,” Coates hedges. "It may just deepen the mystery.”

For Woolf, who still has regular engagements hosting visitors near the tomb, seeing a key may be a letdown. “It’s much nicer, in a way, not having it,” she says. “It’s really all in the minds of the audience. It’s a slab of rock. The real magic is in their minds.”

Usually. While Woolf normally gets very positive notices from those attending her performances, one reviewer on Instagram does stick out. “It said something like, ‘Oh, I was really excited, but then got really disappointed. She didn’t even open it.’”

Additional Sources: Courtoy’s Complaint.

All images courtesy of Wikimedia Commons unless otherwise credited.

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Henry Guttmann, Getty Images
14 Facts About Mathew Brady
Henry Guttmann, Getty Images
Henry Guttmann, Getty Images

When you think of the Civil War, the images you think of are most likely the work of Mathew Brady and his associates. One of the most successful early photographers in American history, Brady was responsible for bringing images of the Civil War to a nation split in two—a project that would ultimately be his undoing. Here are some camera-ready facts about Mathew Brady.

1. HIS EARLY LIFE MIGHT BE AN INTENTIONAL MYSTERY.

Most details of Brady’s early life are unknown. He was born in either 1822 or 1823 to Andrew and Julia Brady, who were Irish. On pre-war census records and 1863 draft forms Brady stated that he was born in Ireland, but some historians speculate he changed his birthplace to Johnsburg, New York, after he became famous due to anti-Irish sentiment.

Brady had no children, and though he is believed to have married a woman named Julia Handy in 1851, there is no official record of the marriage.

2. HE TOOK PHOTOGRAPHY CLASSES FROM THE INVENTOR OF MORSE CODE.

When he was 16 or 17, Brady followed artist William Page to New York City after Page had given him some drawing lessons. But that potential career was derailed when he got work as a clerk in the A.T. Stewart department store [PDF] and began manufacturing leather (and sometimes paper) cases for local photographers, including Samuel F.B. Morse, the inventor of Morse Code.

Morse, who had learned the early photographic method of creating Daguerreotypes from Parisian inventor Louis Daguerre in 1839, brought the method back to the United States and opened a studio in 1840. Brady was one of his early students.

3. HE SET UP SHOP IN NEW YORK AND BECAME THE GO-TO PHOTOGRAPHER.

Brady eventually took what he learned from Morse and opened a daguerreotype portrait studio at the corner of Broadway and Fulton Street in New York in 1844, earning the nickname “Brady of Broadway.” His renown grew due to a mix of his knack for enticing celebrities to sit for his camera—James Knox Polk and a young Henry James (with his father, Henry James Sr.) both sat for him—as well as a flair for the dramatic: In 1856, he placed an ad in the New York Daily Tribune urging readers to sit for a portrait that warned, “You cannot tell how soon it may be too late.”

His rapidly-expanding operation forced him to open a branch of his studio at 625 Pennsylvania Avenue in Washington, D.C., in 1849, and then move his New York studio uptown to 785 Broadway in 1860.

4. HE ACHIEVED WORLDWIDE FAME.

In 1850, Brady published The Gallery of Illustrious Americans, a collection of lithographs based on his daguerreotypes of a dozen famous Americans (he had intended to do 24, but due to costs, that never happened). The volume, and a feature profile [PDF] in the inaugural 1851 issue of the Photographic Art-Journal that described Brady as the “fountain-head” of a new artistic movement, made him a celebrity even outside of America. “We are not aware that any man has devoted himself to [the Daguerreotype art] with so much earnestness, or expended upon its development so much time and expense," the profile opined. "He has merited the eminence he has acquired; for, from the time he first began to devote himself to it, he has adhered to his early purpose with the firmest resolution, and the most unyielding tenacity.” Later that year, at the Crystal Palace Exhibition in London, Brady was awarded one of three gold medals for his daguerreotypes.

5. HE PHOTOGRAPHED EVERY PRESIDENT FROM JOHN QUINCY ADAMS TO WILLIAM MCKINLEY ... WITH ONE EXCEPTION.

The one that got away was William Henry Harrison—he died only a month after his inauguration in 1841.

6. ONE OF HIS PORTRAITS INTRODUCED HONEST ABE TO THE COUNTRY.

When Abraham Lincoln campaigned for president in 1860, he was dismissed as an odd-looking country bumpkin. But Brady’s stately portrait of the candidate, snapped after he addressed a Republican audience at Cooper Union in New York, effectively solidified Lincoln as a legitimate candidate in the minds of the American populace. (After he was elected, Lincoln supposedly told a friend, “Brady and the Cooper Union speech made me president.”) It was one of the first times such widespread campaign photography was used to support a presidential candidate.

7. HIS STUDIO’S WORK ENDED UP ON TWO VERSIONS OF THE $5 BILL.

A researcher holding one of America's most priceless negatives, the glass plate made by famous civil war photographer Mathew Brady of Abraham Lincoln in 1865 just before he was assassinated.
Three Lions, Getty Images

On February 9, 1864, Lincoln sat for a portrait session with Anthony Berger, the manager of Brady’s Washington studio. The session yielded both images of Lincoln that would go on the modern iterations of the $5 bill.

The first, from a three-quarter length portrait featuring Lincoln seated and facing right, was used on the bill design from 1914 to 2000. When U.S. currency was redesigned that year, government officials chose another image Berger took at Brady’s studio of Lincoln. This time, the president is seen facing left with his head turned more to the left.

According to Lincoln historian Lloyd Ostendorf, when the president was sitting for portraits, “Whenever Lincoln posed, a dark melancholy settled over his features. He put on what Mrs. Lincoln called his ‘photographer’s face.’ There is no camera study which shows him laughing, for such an attitude, unfortunately, was impossible when long exposures were required.”

8. OTHER PEOPLE ARE RESPONSIBLE FOR SOME OF HIS BEST-KNOWN WORK.

At the outbreak of the Civil War in 1861, Brady decided to use his many employees and his own money to attempt to make a complete photographic record of the conflict, dispatching 20 photographers to capture images in different war zones. Alexander Gardner and Timothy H. O’Sullivan were both in the field for Brady. Both of them eventually quit because Brady didn’t give individual credit.

Brady likely did take photos himself on battlefields like Bull Run and Gettysburg (although not necessarily during the actual battle). The photographer later boasted, “I had men in all parts of the army, like a rich newspaper.”

9. HE HAD BAD EYESIGHT.

Brady's eyes had plagued him since childhood—in his youth, he was reportedly nearly blind, and he wore thick, blue-tinted glasses as an adult. Brady's real reason for relying less and less on his own expertise might have been because of his failing eyesight, which had started to deteriorate in the 1850s.

10. HE HELPED REVOLUTIONIZE COMBAT PHOTOGRAPHY.

War photographer Mathew Brady's buggy was converted into a mobile darkroom and travelling studio, or, Whatizzit Wagon, during the American Civil War.
Mathew B Brady, Getty Images

The group of Brady photographers that scoured the American north and south to capture images of the Civil War traveled in what became known as “Whatizzit Wagons,” which were horse-drawn wagons filled with chemicals and mobile darkrooms so they could get close to battles and develop photographs as quickly as possible.

Brady’s 1862 New York gallery exhibit, "The Dead of Antietam,” featured then-unseen photographs of some of the 23,000 victims of the war’s bloodiest day, which shocked American society. “Brady has done something to bring home to us the terrible reality and earnestness of war," a New York Times reviewer wrote. "If he has not brought bodies and laid them in our door-yards and along the streets, he has done something very like it.”

11. HE USED A FREEBIE TO CONVINCE GENERALS TO LET HIM PHOTOGRAPH THE WAR.

Brady and his associates couldn't just wander out onto the battlefield with cameras—the photographer needed to obtain permission. So he set up a portrait session with Winfield Scott, the Union general in charge of the Army. The story goes that as he photographed the general—who was posed shirtless as a Roman warrior—Brady laid out his plan to send his fleet of photographers to tell the visual story of the war unlike any previous attempts in history. Then the photographer gifted the general some ducks. Scott was finally convinced, and he approved Brady’s plan in a letter to General Irvin McDowell. (Scott's Roman warrior portrait is, unfortunately, now lost.)

12. HE WAS BLAMED FOR UNION BATTLE LOSSES.

Brady’s first foray into documenting the Civil War was the First Battle of Bull Run. Though he had approved of Brady's plan, General McDowell did not appreciate the photographers' presence during the battle.

Brady himself was supposedly near the front lines when the fighting began, and quickly became separated from his companions. During the battle, he was forced to take shelter in nearby woods, and slept there overnight on a bag of oats. He eventually met back up with the Army and made his way to Washington, where rumors swelled that his equipment caused a panic that was responsible for the Union’s defeat at the battle. “Some pretend, indeed, that it was the mysterious and formidable-looking instrument that produced the panic!” one observer noted. “The runaways, it is said, mistook it for the great steam gun discharging 500 balls a minute, and took to their heels when they got within its focus!”

13. HE DIDN’T JUST PHOTOGRAPH THE UNION SIDE.

Before, after, and occasionally during the Civil War, Brady and Co. also photographed members of the Confederate side, such as Jefferson Davis, P. G. T. Beauregard, Stonewall Jackson, Albert Pike, James Longstreet, James Henry Hammond, and Robert E. Lee after he returned to Richmond following his surrender at Appomattox Court House. “It was supposed that after his defeat it would be preposterous to ask him to sit,” Brady said later. “I thought that to be the time for the historical picture.”

14. HIS CIVIL WAR PHOTOS ALSO MADE HIM POOR.

Union troops with a field gun during the American Civil War.
Mathew Brady, Hulton Archive/Getty Images

“My wife and my most conservative friends had looked unfavorably upon this departure from commercial business to pictorial war correspondence,” Brady told an interviewer in 1891. Their instincts were right.

Brady invested nearly $100,000 of his own money in the Civil War project in hopes that the government would buy his photo record of the war after it was all said and done. But once the Union prevailed, a public reeling from years of grueling conflict showed no interest in Brady's grim photos.

After the financial panic of 1873 he declared bankruptcy, and he lost his New York studio. The War Department eventually bought over 6000 negatives from Brady’s collection—which are now housed in the National Archives—for only $2840 total.

Despite being responsible for some of the most iconic images of the era, Brady never regained his financial footing, and he died alone in New York Presbyterian Hospital in 1896 after being hit by a streetcar.

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General Mills
10 Winning Facts about Wheaties
General Mills
General Mills

Famous for its vivid orange boxes featuring star athletes and its classic "breakfast of champions" tagline, Wheaties might be the only cereal that's better known for its packaging than its taste. The whole wheat cereal has been around since the 1920s, becoming an icon not just of the breakfast aisle, but the sports and advertising worlds, too. Here are 10 winning facts about it.

1. IT WAS INVENTED BY ACCIDENT.

The Washburn Crosby Company wasn't initially in the cereal business. At the time, the Minnesota-based company—which became General Mills in 1928—primarily sold flour. But in 1921, the story goes, a dietitian in Minneapolis spilled bran gruel on a hot stove. The bran hardened into crispy, delicious flakes, and a new cereal was born. In 1924, the Washburn Crosby Company began selling a version of the flakes as a boxed cereal it called Washburn's Gold Medal Whole Wheat Flakes. A year later, after a company-wide contest, the company changed the name to Wheaties.

2. ITS JINGLE FEATURED A SINGING UNDERTAKER AND A COURT BAILIFF.

Wheaties sales were slow at first, but the Washburn Crosby Company already had a built-in advertising platform: It owned the Minneapolis radio station WCCO. Starting on December 24, 1926, the station began airing a jingle for the cereal sung by a barbershop quartet called the Wheaties Quartet. The foursome sang "Have You Tried Wheaties" live over the radio every week, earning $15 (about $200 today) per performance. In addition to their weekly singing gig, the men of the Wheaties Quartet all also had day jobs: One was an undertaker, one was a court bailiff, one worked in the grain industry, and one worked in printing. The ad campaign eventually went national, helping boost Wheaties sales across the country and becoming an advertising legend.

3. WHEATIES HAS BEEN TIED TO SPORTS SINCE ALMOST THE BEGINNING.

Carl Lewis signs a Wheaties box with his image on it for a young boy.
Track and field Olympic medalist Carl Lewis
Stephen Chernin, Getty Images

Wheaties has aligned itself with the sports world since its early days. In 1927, Wheaties bought ad space at Minneapolis's Nicollet Park, home to a minor league baseball team called the Millers, and in 1933, the cereal brand started sponsoring the team's game-day radio broadcasts on WCCO. Eventually, Wheaties baseball broadcasts expanded to 95 different radio stations, covering teams all over the country and further cementing its association with the sport. Since then, generations of endorsements from athletes of all stripes have helped sell consumers on the idea that eating Wheaties can make them strong and successful just like their favorite players. The branding association has been so successful that appearing on a Wheaties box has itself become a symbol of athletic achievement.

4. WHEATIES HELPED KICK-START RONALD REAGAN'S ACTING CAREER.

In the 1930s, a young sports broadcaster named Ronald Reagan was working at a radio station in Des Moines, Iowa, narrating Wheaties-sponsored Chicago Cubs and White Sox games. As part of this job, Reagan went to California to visit the Cubs' spring training camp in 1937. While he was there, he also did a screen test at Warner Bros. The studio ended up offering him a seven-year contract, and later that year, he appeared in his first starring role as a radio commentator in Love Is On The Air.

5. ATHLETES' PHOTOS DIDN'T ALWAYS APPEAR ON THE FRONT OF BOXES.

Three Wheaties boxes featuring Michael Phelps
Justin Sullivan, Getty Images

Although a Wheaties box wouldn't seem complete without an athlete's photo on it today, the cereal didn't always feature athletes front and center. In the early years, the boxes had photos of athletes like baseball legend Lou Gehrig (the first celebrity to be featured, in 1934) on the back or side panels of boxes. Athletes didn't start to appear on the front of the box until 1958, when the cereal featured Olympic pole vaulter Bob Richards.

6. THE FIRST WOMAN ON A WHEATIES BOX WAS A PILOT.

Former Track and Field Olympian Jackie Joyner-Kersey stands with a poster of her new Wheaties box after it was unveiled in 2004.
Former Track and Field Olympian Jackie Joyner-Kersey stands with a poster of her new Wheaties box after it was unveiled in 2004.
Stephen Chernin, Getty Images

Olympic gymnast Mary Lou Retton became the first woman to appear on the front of a Wheaties box in 1984, but women did appear elsewhere on the box in the brand's early years. The first was pioneering aviator and stunt pilot Elinor Smith. Smith, whose picture graced the back of the box in 1934, set numerous world aviation records for endurance and altitude in the 1920s and 1930s.

7. IT USED TO HAVE A MASCOT.

Though we now associate Wheaties with athletes rather than an animal mascot, the cereal did have the latter during the 1950s. In an attempt to appeal to children, Wheaties adopted a puppet lion named Champy (short for "Champion") as the brand's mascot. Champy and his puppet friends sang about the benefits of Wheaties in commercials that ran during The Mickey Mouse Club, and kids could order their own Champy hand puppets for 50 cents (less than $5 today) if they mailed in Wheaties box tops.

8. MICHAEL JORDAN IS THE WHEATIES KING.

Of all the athletes who have graced the cover of a Wheaties box, basketball superstar Michael Jordan takes the cake for most appearances. He's been featured on the box 18 times, both alone and with the Chicago Bulls. He also served as a spokesperson for the cereal, appearing in numerous Wheaties commercials in the '80s and '90s.

9. FANS ONCE GOT THE CHANCE TO PICK A WHEATIES STAR.

MMA star Anthony Pettis on the front of a Wheaties box.
Mike Mozart, Flickr // CC BY 2.0

The public hasn't often gotten a chance to weigh in on who will appear on the Wheaties box. But in 2014, Wheaties customers got to decide for the first time which athlete would be featured nationally. Called the Wheaties NEXT Challenge, the contest allowed people to vote for the next Wheaties Champion by logging their workouts on an app platform called MapMyFitness. Every workout of 30 minutes or more counted as one vote. Participants could choose between Paralympic sprinter Blake Leeper, motocross rider Ryan Dungey, mixed-martial-artist Anthony Pettis, lacrosse player Rob Pannell, or soccer player Christen Press. Pettis won, becoming the first MMA fighter to appear on the box in early 2015.

10. THERE WERE SEVERAL SPINOFFS THAT DIDN'T CATCH ON.

Three different Wheaties boxes featuring Tiger Woods sitting together on a table
Tiger Woods's Wheaties covers, 1998
Getty Images

Faced with declining sales, Wheaties introduced several spinoff cereals during the 1990s and early 2000s, including Honey Frosted Wheaties, Crispy Wheaties 'n Raisins, and Wheaties Energy Crunch. None of them sold very well, and they were all discontinued after a few years. The brand kept trying to expand its offerings, though. In 2009, General Mills introduced Wheaties Fuel, a version of the cereal it claimed was more tailored to men's dietary needs. Wheaties Fuel had more vitamin E and—unlike the original—no folic acid, which is commonly associated with women's prenatal supplements. Men didn't love Wheaties Fuel, though, and it was eventually discontinued too. Now, only the original "breakfast of champions" remains.

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